2026 WINNERS

BEST OF SHOW
GERMANY
Sheep happens
  • SAINT ELMO'S GERMANY / charles & charlotte
  • PENNY
  • Real-Time Response
ACTIVATION & ENGAGEMENT: Best Use
GRAND
UNITED KINGDOM
The KitKat Heist
  • Burson & VML London
  • KitKat
  • Crisis & Issue Management PR
PUBLIC RELATIONS: Best Use
GRAND
GERMANY
No Project without Drama
  • HeimatTBWA Berlin GmbH
  • HORNBACH
  • Retail Stores
FILM: Products & Services
GRAND
GERMANY
No Project without Drama
  • HeimatTBWA Berlin GmbH
  • HORNBACH
  • Art Direction/Production Design
FILM CRAFT
GRAND
GERMANY
Bedtime Donations
  • INNOCEAN Berlin
  • Royal Society for Blind Children
  • Social/Environmental Good: NGO/PSA
DIGITAL/MOBILE: Mobile Platform
GRAND
Never Become a Former New Yorker
  • Mother
  • StreetEasy
  • NYC State of Mind
BAKED IN NY **NEW**: New York or Everywhere
GRAND
GERMANY
Sheep happens
  • SAINT ELMO'S GERMANY / charles & charlotte
  • PENNY
  • Real-Time Response
ACTIVATION & ENGAGEMENT: Best Use
GRAND
GERMANY
McDelivery® Speed Camera Ads
  • Scholz & Friends
  • McDonald’s
  • Ambient
OUTDOOR: Best Use
GRAND
Get Almost Almost Anything
  • Special US
  • Uber Eats
  • TVC / Film & Video
NYF’IN FUNNY
GRAND
JAPAN
RADIO TIME MACHINE
  • TBWA HAKUHODO
  • NICHII GAKKAN CO., LTD.
  • Innovation
THE FUTURE NOW: BEST USE
GRAND
PHILIPPINES
Boysen Color Stories
  • TBWA\SMP
  • Boysen
  • Storytelling
SOCIAL MEDIA & INFLUENCER: Best Use
GRAND
Beat Cancer Off
  • VML New York
  • Fuck Cancer
  • Physical Well-Being
PURPOSE: PURPOSE
GOLD
Dr. Rick
  • Arnold Worldwide
  • Progressive
  • Script/Copywriting
FILM CRAFT
GOLD
The Choice
  • BBDO New York
  • Pepsi
  • Integrated Marketing
CREATIVE MARKETING STRATEGY/EFFECTIVENESS **NEW**
GOLD
UNITED KINGDOM
The KitKat Heist
  • Burson & VML London
  • KitKat
  • Crisis & Issue Management PR
PUBLIC RELATIONS: Best Use
GOLD
UNITED KINGDOM
The KitKat Heist
  • Burson & VML London
  • KitKat
  • Real-Time Response
PUBLIC RELATIONS: Best Use
GOLD
PERU
SOS POS
  • Circus Grey
  • BCP
  • Trust, Security, and Fraud Protection
FINANCIAL: Consumer
GOLD
30under30
  • FOUNDERS AGENCY
  • Change the Ref
  • Print
DESIGN: Best Use
GOLD
FRANCE
The Forgotten Rooster
  • Havas Play
  • Renault
  • Tributes
SPORTS **NEW**: Sports Culture & Experience
GOLD
GERMANY
No Project without Drama
  • HeimatTBWA Berlin GmbH
  • HORNBACH
  • Direction
FILM CRAFT
GOLD
GERMANY
No Project without Drama
  • HeimatTBWA Berlin GmbH
  • HORNBACH
  • Retail Stores
FILM: Products & Services
GOLD
GERMANY
No Project without Drama
  • HeimatTBWA Berlin GmbH
  • HORNBACH
  • Art Direction/Production Design
FILM CRAFT
GOLD
GERMANY
No Project without Drama
  • HeimatTBWA Berlin GmbH
  • HORNBACH
  • Editing
FILM CRAFT
GOLD
GERMANY
No Project without Drama
  • HeimatTBWA Berlin GmbH
  • HORNBACH
  • Production Accomplishment
FILM CRAFT
GOLD
GERMANY
No Project without Drama
  • HeimatTBWA Berlin GmbH
  • HORNBACH
  • Art Direction
BRANDED CONTENT & ENTERTAINMENT: Craft
GOLD
GERMANY
No Project without Drama
  • HeimatTBWA Berlin GmbH
  • HORNBACH
  • Sound Design/Use of Sound
FILM CRAFT
GOLD
GERMANY
No Project without Drama
  • HeimatTBWA Berlin GmbH
  • HORNBACH
  • Best Original Music
FILM CRAFT
GOLD
GERMANY
No Project without Drama
  • HeimatTBWA Berlin GmbH
  • HORNBACH
  • Sound Design/Use of Sound
BRANDED CONTENT & ENTERTAINMENT: Craft
GOLD
SOUTH KOREA
COME BACK HOME
  • INNOCEAN
  • Daangn
  • Social/Environmental Good: Brand
DIGITAL/MOBILE: Mobile Platform
GOLD
SOUTH KOREA
COME BACK HOME
  • INNOCEAN
  • Daangn
  • Use of Data
THE FUTURE NOW: Data Intelligence & Effectiveness
GOLD
GERMANY
Bedtime Donations
  • INNOCEAN Berlin
  • Royal Society for Blind Children
  • Social/Environmental Good: NGO/PSA
DIGITAL/MOBILE: Mobile Platform
GOLD
GERMANY
Bedtime Donations
  • INNOCEAN Berlin
  • Royal Society for Blind Children
  • NGO/Charity
AUDIO/RADIO: Products & Services
GOLD
No Old Ideas
  • Innocean USA
  • Genesis Motor America
  • Visual Effects
FILM CRAFT
GOLD
CANADA
18 Months
  • Klick Health
  • Second Nurture
  • Animation
FILM CRAFT
GOLD
CANADA
18 Months
  • Klick Health
  • Second Nurture
  • Best Use of NYC in Production
FILM CRAFT
GOLD
CANADA
18 Months
  • Klick Health
  • Second Nurture
  • Art Direction/Production Design
FILM CRAFT
GOLD
SINGAPORE
Vaseline and The Real Nigerian Prince
  • Leo Singapore
  • Vaseline
  • Best Use of Influencer
SOCIAL MEDIA & INFLUENCER: Best Use
GOLD
SINGAPORE
Vaseline and The Real Nigerian Prince
  • Leo Singapore
  • Vaseline
  • Celebrity/Influencer
PUBLIC RELATIONS: Best Use
GOLD
Never Become a Former New Yorker
  • Mother
  • StreetEasy
  • New York City Award
THE NEW YORK CITY AWARD
GOLD
Never Become a Former New Yorker
  • Mother
  • StreetEasy
  • NYC State of Mind
BAKED IN NY **NEW**: New York or Everywhere
GOLD
JAPAN
Hyakuyozu, Daimaru Matsuzakaya
  • mount inc.
  • Daimaru Matsuzakaya
  • Interface & Navigation (UX/UI)
DIGITAL/MOBILE: Craft
GOLD
NEW ZEALAND
New Zealand's One Big Ad
  • Saatchi & Saatchi New Zealand
  • Toyota New Zealand
  • Brand Development: National
CREATIVE MARKETING STRATEGY/EFFECTIVENESS **NEW**
GOLD
GERMANY
Sheep happens
  • SAINT ELMO'S GERMANY / charles & charlotte
  • PENNY
  • Real-Time Response
ACTIVATION & ENGAGEMENT: Best Use
GOLD
GERMANY
Sheep happens
  • SAINT ELMO'S GERMANY / charles & charlotte
  • PENNY
  • Real Time Retail Response
CREATIVITY IN COMMERCE: Best Use
GOLD
GERMANY
Sheep happens
  • SAINT ELMO'S GERMANY / charles & charlotte
  • PENNY
  • Real-Time Response
DIRECT: Best Use
GOLD
GERMANY
Sheep happens
  • SAINT ELMO'S GERMANY / charles & charlotte
  • PENNY
  • Real-Time Response
SOCIAL MEDIA & INFLUENCER: Best Use
GOLD
GERMANY
IWC Ingenieur. Form und Technik. Posters.
  • Scholz & Friends
  • IWC Schaffhausen 
  • Graphic Design
PRINT: Craft
GOLD
GERMANY
McDelivery® Speed Camera Ads
  • Scholz & Friends
  • McDonald’s
  • Ambient
OUTDOOR: Best Use
GOLD
GERMANY
The Most Brilliant Failure.
  • Scholz & Friends
  • IWC Schaffhausen 
  • Cinematography
FILM CRAFT
GOLD
GERMANY
Allegris First Class x Sho Shibuya
  • SERVICEPLAN GERMANY
  • Lufthansa
  • Graphic Design
PACKAGE & PRODUCT DESIGN: Craft
GOLD
GERMANY
I WOOL SURVIVE
  • SERVICEPLAN GERMANY / PEOPLE'S REVOLUTION
  • Grindr
  • Tech
COLLABORATIONS & PARTNERSHIPS: Products & Services
GOLD
GERMANY
I WOOL SURVIVE
  • SERVICEPLAN GERMANY / PEOPLE'S REVOLUTION
  • Grindr
  • Unique Partnership for Good
PURPOSE: PURPOSE
GOLD
GERMANY
I WOOL SURVIVE
  • SERVICEPLAN GERMANY / PEOPLE'S REVOLUTION
  • Grindr
  • Lifestyle & Direct-to-Consumer Brands
REAL ASS ADS aka the RAAS **NEW**: Products & Services
GOLD
GERMANY
I WOOL SURVIVE
  • SERVICEPLAN GERMANY / PEOPLE'S REVOLUTION
  • Grindr
  • Corporate Social Responsibility (CSR)
PUBLIC RELATIONS: Best Use
GOLD
GERMANY
I WOOL SURVIVE
  • SERVICEPLAN GERMANY / PEOPLE'S REVOLUTION
  • Grindr
  • Events & Stunts
PUBLIC RELATIONS: Best Use
GOLD
Get Almost Almost Anything
  • Special US
  • Uber Eats
  • TVC / Film & Video
NYF’IN FUNNY
GOLD
JAPAN
CHEER SIGNS
  • TBWA HAKUHODO
  • TOKYO METROPOLITAN GOVERNMENT
  • Diversity, Equity, and Inclusion
SPORTS **NEW**: Best Use
GOLD
JAPAN
RADIO TIME MACHINE
  • TBWA HAKUHODO
  • NICHII GAKKAN CO., LTD.
  • Innovation
THE FUTURE NOW: BEST USE
GOLD
PHILIPPINES
Boysen Color Stories
  • TBWA\SMP
  • Boysen
  • Storytelling
SOCIAL MEDIA & INFLUENCER: Best Use
GOLD
A Car In 5 Genres
  • VML Los Angeles
  • Mazda North American Operations
  • Production Accomplishment
FILM CRAFT
GOLD
Beat Cancer Off
  • VML New York
  • Fuck Cancer
  • Physical Well-Being
PURPOSE: PURPOSE
GOLD
Preserved Promos - Engagement Strategy
  • VML New York
  • Ziploc (SC Johnson)
  • Creative Use of Data
CREATIVE MARKETING STRATEGY/EFFECTIVENESS **NEW**
GOLD
THAILAND
The Kaprao Criminals
  • Wolf Bkk
  • KFC Thailand
  • Pushing Culture
SMALL AGENCY: Best Use
SILVER
Five Star Theater: Starring Benedict Cumberbatch (series)
  • Amazon
  • Amazon
  • Humor
SOCIAL MEDIA & INFLUENCER: Best Use
SILVER
THAILAND
REAL FAZZ
  • B&B
  • Yamaha Fazzio
  • Community Activation
SOCIAL MEDIA & INFLUENCER: Best Use
SILVER
SWEDEN
The Bound Books Project
  • BBDO Nordics
  • The Dawit Isaak Library, City of Malmö
  • Limited Edition/One-Off/Specialty Items
DESIGN: Best Use
SILVER
The Ford Truckle
  • Burson & VML Detroit
  • Ford F-150
  • Automotive
PUBLIC RELATIONS: Products & Services
SILVER
CHILE
Epstein's Faces
  • Cheil Chile
  • El Ciudadano Newspapper
  • Entertainment/Media
PRINT: Products & Services
SILVER
SOUTH KOREA
A.I.ways Call
  • DAEHONG COMMUNICATIONS
  • BOBATH memorial hospital
  • Immersive & Conversational Experiences
THE FUTURE NOW: BEST USE
SILVER
SOUTH KOREA
THE WEARABLE EXTINGUISHER
  • Dminusone
  • Korea Fire Protection Association(KFPA)
  • Work With Purpose
SMALL AGENCY: Best Use
SILVER
30under30
  • FOUNDERS AGENCY
  • Change the Ref
  • Unique Partnership for Good
PURPOSE: PURPOSE
SILVER
PHILIPPINES
Kween Yasmin
  • GIGIL
  • Canva Pro
  • Best Use of Influencer
SOCIAL MEDIA & INFLUENCER: Best Use
SILVER
MEXICO
BULLET MACHINE
  • GREY MEXICO
  • LA UNION NEWSPAPER AND ARTICLE 19
  • Social/Environmental Good: Brand
FILM: Best Use
SILVER
JAPAN
CRAFTMAN .SHIPS
  • HAKUHODO Gravity inc.
  • SHIPS
  • Animation
FILM CRAFT
SILVER
Righting the Wrongs
  • Havas New York
  • Mike's Amazing
  • Advertising
CREATIVE MARKETING STRATEGY/EFFECTIVENESS **NEW**
SILVER
GERMANY
No Project without Drama
  • HeimatTBWA Berlin GmbH
  • HORNBACH
  • Made for TV & Cinema
FILM: Best Use
SILVER
GERMANY
No Project without Drama
  • HeimatTBWA Berlin GmbH
  • HORNBACH
  • Cinematography
FILM CRAFT
SILVER
GERMANY
No Project without Drama
  • HeimatTBWA Berlin GmbH
  • HORNBACH
  • Production Accomplishment
BRANDED CONTENT & ENTERTAINMENT: Craft
SILVER
SOUTH KOREA
Hearing 1945
  • INNOCEAN
  • Binggrae & The MPVA
  • Sound Design/Use of Sound
FILM CRAFT
SILVER
GERMANY
Bedtime Donations
  • INNOCEAN Berlin
  • Royal Society for Blind Children
  • Children- Health, Happiness and Safety
PURPOSE: PURPOSE
SILVER
CANADA
18 Months
  • Klick Health
  • Second Nurture
  • Cinematography
FILM CRAFT
SILVER
CANADA
18 Months
  • Klick Health
  • Second Nurture
  • Animation
BRANDED CONTENT & ENTERTAINMENT: Craft
SILVER
CANADA
18 Months
  • Klick Health
  • Second Nurture
  • Editing
FILM CRAFT
SILVER
PHILIPPINES
GamiFries
  • Leo Manila x BBH Singapore
  • McDonald's
  • Community Building
PUBLIC RELATIONS: Best Use
SILVER
SINGAPORE
Vaseline and The Real Nigerian Prince
  • Leo Singapore
  • Vaseline
  • Celebrity/Influencer
COLLABORATIONS & PARTNERSHIPS: Best Use
SILVER
GERMANY
Toothpaste bought in the Lidl.
  • MEDIAPLUS GERMANY
  • LIDL
  • ONLINE and LIVE EVENTS/CONCERTS/EXPERIENCES
ACTIVATION & ENGAGEMENT: Best Use
SILVER
NETHERLANDS
My First Voice
  • Monks
  • Centre for Community Initiative
  • Generative AI
THE FUTURE NOW: Craft & Execution
SILVER
THAILAND
Unfading Love
  • Ogilvy Bangkok
  • Thai Life Insurance
  • Corporate Image/Consumer Services/B2B
FILM: Products & Services
SILVER
THAILAND
M ssing Piece
  • Publicis (Thailand) Ltd.
  • KFC Thailand
  • Direction
FILM CRAFT
SILVER
ARGENTINA
TaDa Abandoned Nights
  • R/GA LATAM
  • AB InBev
  • Use OF AI
CREATIVITY IN COMMERCE: Best Use
SILVER
CHINA
From Delivery Rider to Urban Racer
  • RESEE
  • TaoBao Delivery
  • Collaborations & Partnerships
CREATIVE MARKETING STRATEGY/EFFECTIVENESS **NEW**
SILVER
GERMANY
Balls for Balls
  • SAINT ELMO'S GERMANY
  • FAQ YOU, BVB
  • Physical Well-Being
PURPOSE: PURPOSE
SILVER
GERMANY
Sheep happens
  • SAINT ELMO'S GERMANY / charles & charlotte
  • PENNY
  • Real-Time Response
PUBLIC RELATIONS: Best Use
SILVER
GERMANY
IWC Ingenieur. Form und Technik. Posters.
  • Scholz & Friends
  • IWC Schaffhausen 
  • Art Direction
OUTDOOR: Craft
SILVER
GERMANY
IWC Ingenieur. Form und Technik. Posters.
  • Scholz & Friends
  • IWC Schaffhausen 
  • Graphic Design
DESIGN: Best Use
SILVER
GERMANY
The Most Brilliant Failure.
  • Scholz & Friends
  • IWC Schaffhausen 
  • Direction
FILM CRAFT
SILVER
GERMANY
Breastmilk Money
  • SERVICEPLAN GERMANY
  • Herconomy
  • Financial Planning
FINANCIAL: Consumer
SILVER
GERMANY
Breastmilk Money
  • SERVICEPLAN GERMANY
  • Herconomy
  • Use of Data
DIGITAL/MOBILE: Best Use
SILVER
GERMANY
The Period Uniform
  • SERVICEPLAN GERMANY
  • Somos Martina
  • Social/Environmental Good: Brand
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative
SILVER
CANADA
Cancer Prevention Discounts
  • TANK Worldwide
  • Broadfork Produce
  • Social/Environmental Good: Brand
PACKAGE & PRODUCT DESIGN: Best Use
SILVER
JAPAN
RADIO TIME MACHINE
  • TBWA HAKUHODO
  • NICHII GAKKAN CO., LTD.
  • Generative Audio/Augmented Audio
THE FUTURE NOW: Craft & Execution
SILVER
FRANCE
Mechanic's Perfect Pitch
  • TBWA\Nissan United
  • Nissan - Arabian Automobiles
  • Best Use of Medium
AUDIO/RADIO: Best Use
SILVER
PHILIPPINES
Boysen Color Stories
  • TBWA\SMP
  • Boysen
  • Humor
SOCIAL MEDIA & INFLUENCER: Best Use
SILVER
CANADA
Heir Richie
  • The Kitchen North America
  • Ore-Ida
  • Real-Time Response
PUBLIC RELATIONS: Best Use
SILVER
CANADA
Heir Richie
  • The Kitchen North America
  • Ore-Ida
  • College Athletics
SPORTS **NEW**: Best Use
SILVER
CANADA
Buzzcodes
  • VML
  • Volkswagen
  • Social Media
DIGITAL/MOBILE: Mobile Platform
SILVER
The Last Coke in the Desert
  • VML
  • Coca-Cola
  • Casting
BRANDED CONTENT & ENTERTAINMENT: Craft
SILVER
UNITED KINGDOM
Absolut Tabasco
  • Wieden+Kennedy London
  • Absolut Vodka (Pernod Ricard)
  • Best Use of Music
FILM CRAFT
SILVER
THAILAND
The Kaprao Criminals
  • Wolf Bkk
  • KFC Thailand
  • Retail & QSR
REAL ASS ADS aka the RAAS **NEW**: Products & Services
SILVER
THAILAND
The Kaprao Criminals
  • Wolf Bkk
  • KFC Thailand
  • Restaurants/Fast Food
FILM: Products & Services
SILVER
NYC Merit Badge
  • Zulu Alpha Kilo
  • Zulu Alpha Kilo
  • For New York Only – Brand
BAKED IN NY **NEW**: New York or Everywhere
BRONZE
Save The Everyday: The Good, The Bad and The Ouchy
  • Amazon
  • Amazon
  • Finishing: Color Correction/Grading
FILM CRAFT
BRONZE
Dr. Rick
  • Arnold Worldwide
  • Progressive
  • TVC / Film & Video
NYF’IN FUNNY
BRONZE
For All Maritime
  • Arnold Worldwide
  • Norwegian Cruise Line
  • Acting
FILM CRAFT
BRONZE
HUNGARY
Yettel - Art Memes
  • Artificial Group Kft.
  • Yettel
  • Humor
DIGITAL/MOBILE: Best Use
BRONZE
The Choice
  • BBDO New York
  • Pepsi
  • Food & Drink
FILM: Products & Services
BRONZE
BRAZIL
Gavião Kyikatejê
  • Bumblebeat
  • Kyikatejê F.C.
  • Sound Design/Use of Sound
FILM CRAFT
BRONZE
The Ford Truckle
  • Burson & VML Detroit
  • Ford F-150
  • Brand Loyalty
PUBLIC RELATIONS: Best Use
BRONZE
SOUTH KOREA
THING IN SEOUL
  • Cheil Korea
  • WEDNESDAY SEASON2
  • Entertainment/Media
OUTDOOR: Products & Services
BRONZE
CANADA
Jeanne
  • Circonflex
  • Les Producteurs de lait du Québec
  • Best Use of Music
FILM CRAFT
BRONZE
PERU
SOS POS
  • Circus Grey
  • BCP
  • Innovative Use of Channel
CREATIVITY IN COMMERCE: Best Use
BRONZE
Reinventing an Icon for the Modern Attention Economy
  • Code and Theory
  • TIME
  • AI-Powered Operations
THE FUTURE NOW: Transformation & Innovation
BRONZE
AUSTRALIA
Grooming Hides Behind Harmless
  • Engine Group
  • Bravehearts
  • Children- Health, Happiness and Safety
PURPOSE: PURPOSE
BRONZE
WE❤️NYC: A Collection With Subway Swagger
  • FOUNDERS AGENCY
  • NY NEXT
  • NYC State of Mind
BAKED IN NY **NEW**: New York or Everywhere
BRONZE
PHILIPPINES
Chicky
  • GIGIL
  • GrabMart
  • Made for Social Media
NYF’IN FUNNY
BRONZE
PHILIPPINES
Kween Yasmin
  • GIGIL
  • Canva Pro
  • User-Generated Content
SOCIAL MEDIA & INFLUENCER: Best Use
BRONZE
ARGENTINA
One More Question
  • Grey Argentina
  • LALCEC
  • Media Relations
PUBLIC RELATIONS: Best Use
BRONZE
ARGENTINA
One More Question
  • Grey Argentina
  • LALCEC
  • Use of Broadcast/Streaming
DIRECT: Best Use
BRONZE
MEXICO
BULLET MACHINE
  • GREY MEXICO
  • LA UNION NEWSPAPER AND ARTICLE 19
  • Acting
FILM CRAFT
BRONZE
FRANCE
The Forgotten Rooster
  • Havas Play
  • Renault
  • Diversity, Equity, and Inclusion
SPORTS **NEW**: Best Use
BRONZE
UNITED ARAB EMIRATES
WingSentry
  • Horizon FCB
  • Behavioural Ecology & Conservation Group
  • Responsible Innovation
THE FUTURE NOW: Responsibility & Impact
BRONZE
GERMANY
Bedtime Donations
  • INNOCEAN Berlin
  • Royal Society for Blind Children
  • User-Generated Content
BRANDED CONTENT & ENTERTAINMENT: Best Use
BRONZE
GERMANY
Quotes
  • INNOCEAN Berlin
  • Reporters Without Borders Germany
  • Art Direction/Production Design
FILM CRAFT
BRONZE
GERMANY
Quotes
  • INNOCEAN Berlin
  • Reporters Without Borders Germany
  • Sound Design/Use of Sound
FILM CRAFT
BRONZE
CANADA
18 Months
  • Klick Health
  • Second Nurture
  • Art Direction
BRANDED CONTENT & ENTERTAINMENT: Craft
BRONZE
CANADA
18 Months
  • Klick Health
  • Second Nurture
  • NGO/Charity
FILM: Products & Services
BRONZE
PHILIPPINES
GamiFries
  • Leo Manila x BBH Singapore
  • McDonald's
  • Gaming
THE FUTURE NOW: BEST USE
BRONZE
SINGAPORE
Vaseline and The Real Nigerian Prince
  • Leo Singapore
  • Vaseline
  • In-Store Experiences
ACTIVATION & ENGAGEMENT: Best Use
BRONZE
SINGAPORE
Vaseline and The Real Nigerian Prince
  • Leo Singapore
  • Vaseline
  • Best Use of Partnerships
SOCIAL MEDIA & INFLUENCER: Best Use
BRONZE
The Petition Papers
  • McKinney
  • Wildlife Conservation Society
  • Social/Environmental Good: NGO/PSA
PRINT: BEST USE
BRONZE
The Petition Papers
  • McKinney
  • Wildlife Conservation Society
  • Environment/Climate Change & Sustainability
PURPOSE: PURPOSE
BRONZE
GERMANY
Toothpaste bought in the Lidl.
  • MEDIAPLUS GERMANY
  • LIDL
  • Audience Connection
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative
BRONZE
You Wouldn't
  • Morgan & Morgan
  • Morgan & Morgan
  • New Director
FILM CRAFT
BRONZE
JAPAN
The Social Network “Y” — Guaranteed to Go Viral
  • no plan inc.
  • NOT ME THAT WENT VIRAL
  • Use of AI
DIGITAL/MOBILE: Best Use
BRONZE
THAILAND
Unfading Love
  • Ogilvy Bangkok
  • Thai Life Insurance
  • Insurance
FINANCIAL: Consumer
BRONZE
CHINA
From Delivery Rider to Urban Racer
  • RESEE
  • TaoBao Delivery
  • Pushing Culture
SMALL AGENCY: Best Use
BRONZE
Into the Wild
  • Saatchi & Saatchi
  • Toyota
  • Animation
FILM CRAFT
BRONZE
NEW ZEALAND
New Zealand's One Big Ad
  • Saatchi & Saatchi New Zealand
  • Toyota New Zealand
  • Cross-Platform
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative
BRONZE
NEW ZEALAND
New Zealand's One Big Ad
  • Saatchi & Saatchi New Zealand
  • Toyota New Zealand
  • Automotive
ACTIVATION & ENGAGEMENT: Product & Services
BRONZE
SPAIN
GOOD SHIT
  • SAMY
  • PETA
  • Humor
DIGITAL/MOBILE: Best Use
BRONZE
GERMANY
Allegris First Class x Sho Shibuya
  • SERVICEPLAN GERMANY
  • Lufthansa
  • Photography
PACKAGE & PRODUCT DESIGN: Craft
BRONZE
GERMANY
Breastmilk Money
  • SERVICEPLAN GERMANY
  • Herconomy
  • Use of Data
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative
BRONZE
GERMANY
Breastmilk Money
  • SERVICEPLAN GERMANY
  • Herconomy
  • Financial Well-Being
PURPOSE: PURPOSE
BRONZE
GERMANY
The Period Uniform
  • SERVICEPLAN GERMANY
  • Somos Martina
  • NGO/Charity
DIRECT: Products & Services
BRONZE
GERMANY
I WOOL SURVIVE
  • SERVICEPLAN GERMANY / PEOPLE'S REVOLUTION
  • Grindr
  • Tech
DESIGN: Product & Services
BRONZE
Build Your Own Super Bowl Commercial
  • Special US
  • Uber Eats
  • Entertainment Commerce
CREATIVITY IN COMMERCE: Best Use
BRONZE
JAPAN
CHEER SIGNS
  • TBWA HAKUHODO
  • TOKYO METROPOLITAN GOVERNMENT
  • Live Experience
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative
BRONZE
ITALY
Goodnight Light
  • TBWA Italy
  • Plenitude
  • Environment/Climate Change & Sustainability
PURPOSE: PURPOSE
BRONZE
PHILIPPINES
Last Broadcast
  • TBWA\SMP
  • Kapisanan Ng Mga Brodkaster Ng Pilipinas
  • Over :60
AUDIO/RADIO: Best Use
BRONZE
CANADA
Heir Richie
  • The Kitchen North America
  • Ore-Ida
  • Real-Time Response
COLLABORATIONS & PARTNERSHIPS: Best Use
BRONZE
CANADA
Heir Richie
  • The Kitchen North America
  • Ore-Ida
  • NIL (Name, Image & Likeness)
SPORTS **NEW**: Best Use
BRONZE
CHINA
Fascinating
  • The Nine Shanghai
  • Shenzhen Tourism Bureau, China
  • Photography
DESIGN: Best Use
BRONZE
USA
Tax Evaders
  • VIRTUE
  • All For America
  • Social/Environmental Good: NGO/PSA
DIGITAL/MOBILE: Best Use
BRONZE
USA
Tax Evaders
  • VIRTUE
  • All For America
  • Games
DIGITAL/MOBILE: Best Use
BRONZE
Ford Mobile Services
  • VML
  • Ford Motor Company
  • Brand Loyalty
CREATIVE MARKETING STRATEGY/EFFECTIVENESS **NEW**
BRONZE
Houston, We Have Beef
  • VML
  • Wendy's
  • X (Twitter)
SOCIAL MEDIA & INFLUENCER: Platform
BRONZE
Tennessee Sound Bites
  • VML
  • Tennessee Dept. of Tourist Development
  • Music/Sound Design
DIGITAL/MOBILE: Craft
BRONZE
The Partner-Exam
  • VML
  • Cepia
  • Typography
PRINT: Craft
BRONZE
Wendy's Tendy's
  • VML
  • Wendy's
  • Events & Stunts
PUBLIC RELATIONS: Best Use
BRONZE
You Must Love Coke
  • VML & Grey
  • Coca-Cola
  • Food & Drink
OUTDOOR: Products & Services
BRONZE
ARGENTINA
All Body Billboard
  • VML Argentina
  • Dove Men + Care
  • Print
REAL ASS ADS aka the RAAS **NEW**: Best Use of Medium
BRONZE
ARGENTINA
All Body Billboard
  • VML Argentina
  • Dove Men + Care
  • Takeover
OUTDOOR: Best Use
BRONZE
Beat Cancer Off
  • VML New York
  • Fuck Cancer
  • Healthcare
BRANDED CONTENT & ENTERTAINMENT: Product & Services
BRONZE
UNITED KINGDOM
Absolut Tabasco
  • Wieden+Kennedy London
  • Absolut Vodka (Pernod Ricard)
  • Production Accomplishment
FILM CRAFT
BRONZE
UNITED KINGDOM
Absolut Tabasco
  • Wieden+Kennedy London
  • Absolut Vodka (Pernod Ricard)
  • Food & Drink
COLLABORATIONS & PARTNERSHIPS: Products & Services
BRONZE
UNITED KINGDOM
Absolut Tabasco
  • Wieden+Kennedy London
  • Absolut Vodka (Pernod Ricard)
  • Art Direction/Production Design
FILM CRAFT
BRONZE
THAILAND
The Kaprao Criminals
  • Wolf Bkk
  • KFC Thailand
  • Branded Content & Entertainment
SMALL AGENCY: Best Use
FINALIST
AUSTRALIA
Emotional Baggage
  • 2045 Agency
  • Mitchell & Ness x AFL
  • Use of Data
COLLABORATIONS & PARTNERSHIPS: Best Use
FINALIST
AUSTRALIA
SlamPay
  • 2045 Agency
  • NBA Store
  • Point of Sale
CREATIVITY IN COMMERCE: Best Use
FINALIST
More To Love
  • 72andSunny
  • E*TRADE from Morgan Stanley
  • Brokerages, Investment & Wealth Management
FINANCIAL: Consumer
FINALIST
World's Loudest Billboard
  • 72andSunny
  • NASCAR
  • Print & Outdoor
SPORTS **NEW**: Sports Culture & Experience
FINALIST
INDIA
Blinkstop - A Punctuation Mark That Prevents Myopia
  • 82.5 Mumbai + Grey Mumbai
  • Primebook
  • Children- Health, Happiness and Safety
PURPOSE: PURPOSE
FINALIST
FRANCE
Red Carpet
  • Accenture Song
  • Peugeot
  • Innovation in Execution
THE FUTURE NOW: Craft & Execution
FINALIST
Alexaaaa+
  • Amazon
  • Amazon
  • Tech
FILM: Products & Services
FINALIST
Five Star Theater: Starring Benedict Cumberbatch (series)
  • Amazon
  • Amazon
  • Celebrity/Influencer
COLLABORATIONS & PARTNERSHIPS: Best Use
FINALIST
Save The Everyday: The Good, The Bad and The Ouchy
  • Amazon
  • Amazon
  • Best Original Music
FILM CRAFT
FINALIST
Save The Everyday: The Good, The Bad and The Ouchy
  • Amazon
  • Amazon
  • Direction
FILM CRAFT
FINALIST
For All Maritime
  • Arnold Worldwide
  • Norwegian Cruise Line
  • Art Direction/Production Design
FILM CRAFT
FINALIST
HUNGARY
Yettel - Art Memes
  • Artificial Group Kft.
  • Yettel
  • In-Location Experiences
DIGITAL/MOBILE: Best Use
FINALIST
CUPRA CRASH TEXT AUTO
  • BBDO Germany GmbH
  • CUPRA SEAT
  • Automotive
DIRECT: Products & Services
FINALIST
SWEDEN
The Bound Books Project
  • BBDO Nordics
  • The Dawit Isaak Library, City of Malmö
  • Small Budget/Big Idea
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative
FINALIST
FINLAND
Pulp Gospel
  • Breakfast Helsinki
  • Love & Anarchy
  • Acting
FILM CRAFT
FINALIST
BRAZIL
Legal Tracks
  • Bumblebeat
  • Kwai
  • Script/Copywriting
AUDIO/RADIO: Craft
FINALIST
BRAZIL
Lullavibes
  • Bumblebeat
  • Woojer
  • Healthcare
AUDIO/RADIO: Products & Services
FINALIST
BRAZIL
Lullavibes
  • Bumblebeat
  • Woojer
  • Tech
AUDIO/RADIO: Best Use
FINALIST
AUSTRALIA
Ausify Your Algo
  • Bureau of Everything
  • Music Australia
  • Social/Environmental Good: NGO/PSA
SMALL AGENCY: Best Use
FINALIST
AUSTRALIA
Ausify Your Algo
  • Bureau of Everything
  • Music Australia
  • Social/Environmental Good: NGO/PSA
SOCIAL MEDIA & INFLUENCER: Best Use
FINALIST
SPAIN
Sports All'Italiana
  • Burns The Agency
  • THE INTERNATIONAL OLYMPIC COMMITTEE
  • Use of AI
SOCIAL MEDIA & INFLUENCER: Best Use
FINALIST
Mullet Over
  • CAPE
  • BetMGM
  • Compliance & Regulatory Communication
FINANCIAL: Fintech, Crypto & Emerging Finance
FINALIST
CHILE
Children of the Dictatorship
  • Cheil Chile
  • Hijos y madres del silencio
  • Social/Environmental Good: NGO/PSA
DIRECT: Best Use
FINALIST
SOUTH KOREA
Haenyeo Safe Buddy
  • Cheil Korea
  • Jeju Institute of Korean Medicine
  • Social/Environmental Good: NGO/PSA
DIGITAL/MOBILE: Mobile Platform
FINALIST
SOUTH KOREA
VOICE WANTED
  • Cheil Korea
  • Korean National Police Agency
  • Social/Environmental Good: NGO/PSA
PRINT: BEST USE
FINALIST
SOUTH KOREA
VOICE WANTED
  • Cheil Korea
  • Korean National Police Agency
  • Social/Environmental Good: NGO/PSA
OUTDOOR: Best Use
FINALIST
SPAIN
The Mind Guardian
  • Cheil Spain
  • Samsung Electronics Iberia
  • Mental Health
PURPOSE: PURPOSE
FINALIST
THAILAND
Mother Strike
  • CHOOJAI AND FRIENDS AGENCY
  • Snack Jack Ring
  • Film
SMALL AGENCY: Best Use
FINALIST
Reinventing an Icon for the Modern Attention Economy
  • Code and Theory
  • TIME
  • Interface & Navigation (UX/UI)
DIGITAL/MOBILE: Best Use
FINALIST
Yours to Build
  • Code and Theory
  • Microsoft
  • Tech
THE FUTURE NOW: BEST USE
FINALIST
USA
New York Needs Organ Donors
  • DeVito/Verdi
  • LiveOnNY
  • Advertising
CREATIVE MARKETING STRATEGY/EFFECTIVENESS **NEW**
FINALIST
BRAZIL
Drowned
  • DLKTSN Filmes
  • Telefônica Brasil S/A
  • Production Accomplishment
FILM CRAFT
FINALIST
BRAZIL
Drowned
  • DLKTSN Filmes
  • Telefônica Brasil S/A
  • Direction
FILM CRAFT
FINALIST
SOUTH KOREA
THE LIFE-SAVING RECEIPT
  • Dminusone
  • ChorogUsan for children
  • Direct & Collateral
SMALL AGENCY: Best Use
FINALIST
SOUTH KOREA
THE WEARABLE EXTINGUISHER
  • Dminusone
  • Korea Fire Protection Association(KFPA)
  • Social/Environmental Good: NGO/PSA
PACKAGE & PRODUCT DESIGN: Best Use
FINALIST
Pork Forks Camaign
  • Dunn&Co.
  • Sonny's BBQ
  • Restaurants/Fast Food
SMALL AGENCY: Products & Services
FINALIST
THAILAND
It Has To Be Mom
  • FLASH BOMBER Co.,Ltd. (Head Office)
  • HEINZ
  • Food & Drink
PUBLIC RELATIONS: Products & Services
FINALIST
THAILAND
It Has To Be Mom
  • FLASH BOMBER Co.,Ltd. (Head Office)
  • HEINZ
  • Brand Development: National
CREATIVE MARKETING STRATEGY/EFFECTIVENESS **NEW**
FINALIST
THAILAND
It Has To Be Mom
  • FLASH BOMBER Co.,Ltd. (Head Office)
  • HEINZ
  • Public Relations
SMALL AGENCY: Best Use
FINALIST
THAILAND
The Air Pollution Jersey
  • FLASH BOMBER Co.,Ltd. (Head Office)
  • Lamphun Warriors F.C. & NTBC*
  • Sports & Sports Marketing
PUBLIC RELATIONS: Products & Services
FINALIST
THAILAND
The Air Pollution Jersey
  • FLASH BOMBER Co.,Ltd. (Head Office)
  • Lamphun Warriors F.C. & NTBC*
  • Social Good: Brand
SPORTS **NEW**: Best Use
FINALIST
THAILAND
The Air Pollution Jersey
  • FLASH BOMBER Co.,Ltd. (Head Office)
  • Lamphun Warriors F.C. & NTBC*
  • Creative Reveals
SPORTS **NEW**: Sports Culture & Experience
FINALIST
The Bulletproof Dress
  • FOUNDERS AGENCY
  • Change The Ref
  • For U.S. Only – NGO / Not-For-Profit
BAKED IN NY **NEW**: New York or Everywhere
FINALIST
WE❤️NYC: A Collection With Subway Swagger
  • FOUNDERS AGENCY
  • NY NEXT
  • For New York Only – Brand
BAKED IN NY **NEW**: New York or Everywhere
FINALIST
PHILIPPINES
Assemble
  • GIGIL
  • Stresstabs
  • Healthcare
BRANDED CONTENT & ENTERTAINMENT: Product & Services
FINALIST
USA
Lime Guides
  • Grey
  • Corona
  • Customer Experience
DESIGN: Best Use
FINALIST
USA
Lime Guides
  • Grey
  • Corona
  • Product Innovation
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative
FINALIST
UNITED KINGDOM
Sizz or Fizz
  • Grey
  • The Coca-Cola Company
  • Food & Drink
AUDIO/RADIO: Products & Services
FINALIST
BRAZIL
Work Anniversary
  • GREY BRAZIL
  • Volvo Car Brasil
  • LinkedIn
SOCIAL MEDIA & INFLUENCER: Platform
FINALIST
THAILAND
FERTILIZER 2.5
  • Grey Thailand
  • Thai Health Promotion Foundation
  • Social/Environmental Good: NGO/PSA
PACKAGE & PRODUCT DESIGN: Best Use
FINALIST
Little Droolers
  • GUT Miami
  • Huggies
  • Newspaper/Magazine
PRINT: BEST USE
FINALIST
Thirst Trap
  • GUT Miami
  • Progressive
  • Real-Time Response
OUTDOOR: Best Use
FINALIST
Thirst Trap
  • GUT Miami
  • Progressive
  • Print/Outdoor
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
Thirst Trap
  • GUT Miami
  • Progressive
  • Transit
OUTDOOR: Best Use
FINALIST
GERMANY
The Pull
  • Havas Germany/ Havas Social
  • Lidl Stiftung & Co. KG/ Parkside
  • Durable Goods
PUBLIC RELATIONS: Products & Services
FINALIST
GERMANY
The Pull
  • Havas Germany/ Havas Social
  • Lidl Stiftung & Co. KG/ Parkside
  • Experiential & Events
REAL ASS ADS aka the RAAS **NEW**: Best Use of Medium
FINALIST
ITALY
The 33 year-long-commercial
  • Havas Milan
  • TIM
  • Creative Use of Medium
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative
FINALIST
Righting the Wrongs
  • Havas New York
  • Mike's Amazing
  • Small Budget/Big Idea
CREATIVE MARKETING STRATEGY/EFFECTIVENESS **NEW**
FINALIST
GERMANY
No Project without Drama
  • HeimatTBWA Berlin GmbH
  • HORNBACH
  • Film - Cinema/TV
BRANDED CONTENT & ENTERTAINMENT: Discipline
FINALIST
GERMANY
No Project without Drama
  • HeimatTBWA Berlin GmbH
  • HORNBACH
  • Direction
BRANDED CONTENT & ENTERTAINMENT: Craft
FINALIST
GERMANY
No Project without Drama
  • HeimatTBWA Berlin GmbH
  • HORNBACH
  • Retail Stores
BRANDED CONTENT & ENTERTAINMENT: Product & Services
FINALIST
GERMANY
No Project without Drama
  • HeimatTBWA Berlin GmbH
  • HORNBACH
  • Editing
BRANDED CONTENT & ENTERTAINMENT: Craft
FINALIST
GERMANY
No Project without Drama
  • HeimatTBWA Berlin GmbH
  • HORNBACH
  • Acting
FILM CRAFT
FINALIST
GERMANY
No Project without Drama
  • HeimatTBWA Berlin GmbH
  • HORNBACH
  • Finishing: Color Correction/Grading
FILM CRAFT
FINALIST
GERMANY
No Project without Drama
  • HeimatTBWA Berlin GmbH
  • HORNBACH
  • Cinematography
BRANDED CONTENT & ENTERTAINMENT: Craft
FINALIST
SOUTH KOREA
COME BACK HOME
  • INNOCEAN
  • Daangn
  • Use of Data
DIGITAL/MOBILE: Best Use
FINALIST
SOUTH KOREA
COME BACK HOME
  • INNOCEAN
  • Daangn
  • Use of Data
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative
FINALIST
SOUTH KOREA
COME BACK HOME
  • INNOCEAN
  • Daangn
  • Creative Use of Data
CREATIVE MARKETING STRATEGY/EFFECTIVENESS **NEW**
FINALIST
SOUTH KOREA
COME BACK HOME
  • INNOCEAN
  • Daangn
  • Tech For Good
PURPOSE: PURPOSE
FINALIST
SOUTH KOREA
COME BACK HOME
  • INNOCEAN
  • Daangn
  • Innovation: Technology
DIGITAL/MOBILE: Best Use
FINALIST
SOUTH KOREA
GV60 Take Your Wonder Further
  • INNOCEAN
  • Genesis
  • Cinematography
FILM CRAFT
FINALIST
SOUTH KOREA
Hearing 1945
  • INNOCEAN
  • Binggrae & The MPVA
  • Use of AI
AUDIO/RADIO: Best Use
FINALIST
SOUTH KOREA
The Biggest Lifeguard
  • INNOCEAN
  • Shinsegae Property
  • Emergency Relief
PURPOSE: PURPOSE
FINALIST
SOUTH KOREA
The Biggest Lifeguard
  • INNOCEAN
  • Shinsegae Property
  • Responsible Innovation
THE FUTURE NOW: Responsibility & Impact
FINALIST
SOUTH KOREA
Wearable Robot Weathercaster
  • INNOCEAN
  • Hyundai Motor Company
  • Earned Media
CREATIVE MARKETING STRATEGY/EFFECTIVENESS **NEW**
FINALIST
GERMANY
Bedtime Donations
  • INNOCEAN Berlin
  • Royal Society for Blind Children
  • NGO/Charity
DIRECT: Products & Services
FINALIST
GERMANY
Bedtime Donations
  • INNOCEAN Berlin
  • Royal Society for Blind Children
  • Social/Environmental Good: NGO/PSA
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
GERMANY
Bedtime Donations
  • INNOCEAN Berlin
  • Royal Society for Blind Children
  • Social/Environmental Good: NGO/PSA
DIRECT: Best Use
FINALIST
GERMANY
Bedtime Donations
  • INNOCEAN Berlin
  • Royal Society for Blind Children
  • Social/Environmental Good: NGO/PSA
AUDIO/RADIO: Best Use
FINALIST
GERMANY
Bedtime Donations
  • INNOCEAN Berlin
  • Royal Society for Blind Children
  • NGO/Charity
BRANDED CONTENT & ENTERTAINMENT: Product & Services
FINALIST
GERMANY
Quotes
  • INNOCEAN Berlin
  • Reporters Without Borders Germany
  • NGO/Charity
OUTDOOR: Products & Services
FINALIST
GERMANY
Quotes
  • INNOCEAN Berlin
  • Reporters Without Borders Germany
  • Integrated Campaign
FILM: Best Use
FINALIST
GERMANY
Quotes
  • INNOCEAN Berlin
  • Reporters Without Borders Germany
  • NGO/Charity
PRINT: Products & Services
FINALIST
HER HOUR
  • Innocean USA
  • Hyundai Motor America
  • Real-Time Response
SOCIAL MEDIA & INFLUENCER: Best Use
FINALIST
USA
The IONIQ 9 Escape Garage
  • Innocean USA
  • Hyundai Motor America
  • YouTube
SOCIAL MEDIA & INFLUENCER: Platform
FINALIST
SOUTH KOREA
K LEAGUE Alive CAST
  • K LEAGUE ASSIST
  • K LEAGUE ASSIST / Hana Financial Group
  • Diversity, Equity, and Inclusion
SPORTS **NEW**: Best Use
FINALIST
CANADA
18 Months
  • Klick Health
  • Second Nurture
  • Production Accomplishment
BRANDED CONTENT & ENTERTAINMENT: Craft
FINALIST
CANADA
18 Months
  • Klick Health
  • Second Nurture
  • Film - Online
BRANDED CONTENT & ENTERTAINMENT: Discipline
FINALIST
CANADA
18 Months
  • Klick Health
  • Second Nurture
  • Direction
BRANDED CONTENT & ENTERTAINMENT: Craft
FINALIST
CANADA
18 Months
  • Klick Health
  • Second Nurture
  • Cinematography
BRANDED CONTENT & ENTERTAINMENT: Craft
FINALIST
CANADA
Love Captured
  • Klick Health
  • The Exodus Road
  • Cinematography
BRANDED CONTENT & ENTERTAINMENT: Craft
FINALIST
CANADA
Love Captured
  • Klick Health
  • The Exodus Road
  • Interface & Navigation (UX/UI)
DIGITAL/MOBILE: Craft
FINALIST
CANADA
Love Captured
  • Klick Health
  • The Exodus Road
  • Cross-Platform
BRANDED CONTENT & ENTERTAINMENT: Best Use
FINALIST
CANADA
The Trial
  • Klick Health
  • All* in Action Fund
  • Cinematography
FILM CRAFT
FINALIST
CANADA
The Trial
  • Klick Health
  • All* in Action Fund
  • Production Accomplishment
BRANDED CONTENT & ENTERTAINMENT: Craft
FINALIST
CANADA
The Trial
  • Klick Health
  • All* in Action Fund
  • Cinematography
BRANDED CONTENT & ENTERTAINMENT: Craft
FINALIST
CANADA
The Trial
  • Klick Health
  • All* in Action Fund
  • Direction
BRANDED CONTENT & ENTERTAINMENT: Craft
FINALIST
PHILIPPINES
GamiFries
  • Leo Manila x BBH Singapore
  • McDonald's
  • Small Budget/Big Idea
SOCIAL MEDIA & INFLUENCER: Best Use
FINALIST
Black Dog Club
  • luquire
  • Black Dog Club
  • Animal Welfare
PURPOSE: PURPOSE
FINALIST
The Petition Papers
  • McKinney
  • Wildlife Conservation Society
  • For New York Only – NGO / Not-For-Profit
BAKED IN NY **NEW**: New York or Everywhere
FINALIST
ARGENTINA
The Third Serve
  • Mercado McCann
  • INECO
  • Children- Health, Happiness and Safety
PURPOSE: PURPOSE
FINALIST
UNO Social Clubs National Campaign
  • Mirrored Media
  • Mattel
  • Events & Stunts
PUBLIC RELATIONS: Best Use
FINALIST
HUNGARY
Unspotted Spots
  • Mito Creative Zrt.
  • Hungarian Telekom
  • Creative Use of Medium
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative
FINALIST
Battlefield 6 Live-Action Launch Campaign
  • Mother
  • Electronic Arts
  • Audience Connection
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative
FINALIST
JAPAN
WRITING & DESIGN corporate website
  • mount inc.
  • WRITING & DESIGN
  • Art Direction
DIGITAL/MOBILE: Craft
FINALIST
JAPAN
The Social Network “Y” — Guaranteed to Go Viral
  • no plan inc.
  • NOT ME THAT WENT VIRAL
  • Immersive & Conversational Experiences
THE FUTURE NOW: BEST USE
FINALIST
ISRAEL
*6724EVER
  • No, No, No, No, No, Yes
  • Laisha
  • Creative Use of Medium
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative
FINALIST
ISRAEL
*6724EVER
  • No, No, No, No, No, Yes
  • Laisha
  • Social/Environmental Good: Brand
PRINT: BEST USE
FINALIST
UNITED KINGDOM
Pet Love Songs
  • OLIVER Agency
  • Pets at Home
  • Generative Audio/Augmented Audio
THE FUTURE NOW: Craft & Execution
FINALIST
UNITED KINGDOM
Prepare To Move Quickly
  • OLIVER Agency
  • NetApp
  • Generative AI
THE FUTURE NOW: Craft & Execution
FINALIST
The Snowball
  • OLIXIR New York
  • SAFE Project
  • Best Use of Music
FILM CRAFT
FINALIST
CANADA
On Hold
  • Public Inc
  • Meals On Wheels America
  • Philanthropic Appeals
PURPOSE: PURPOSE
FINALIST
HONG KONG
Back to Kai Tak
  • Publicis Groupe Hong Kong
  • Cathay
  • Events & Stunts
PUBLIC RELATIONS: Best Use
FINALIST
HONG KONG
Passionomics For Your First Bucket of Gold
  • Publicis Groupe Hong Kong
  • HSBC One+
  • Financial Brand Experience
FINANCIAL: Specialty Categories
FINALIST
TUNISIA
LumpDolls
  • Publicis Impact
  • Carrefour Tunisia
  • Healthcare
ACTIVATION & ENGAGEMENT: Product & Services
FINALIST
CHINA
From Delivery Rider to Urban Racer
  • RESEE
  • TaoBao Delivery
  • Sustained Brand Impact
CREATIVE MARKETING STRATEGY/EFFECTIVENESS **NEW**
FINALIST
CHINA
From Delivery Rider to Urban Racer
  • RESEE
  • TaoBao Delivery
  • Brand Loyalty
CREATIVE MARKETING STRATEGY/EFFECTIVENESS **NEW**
FINALIST
POLAND
The First Word
  • Saatchi & Saatchi
  • Rak'n'Roll Foundation
  • Responsible Innovation
THE FUTURE NOW: Responsibility & Impact
FINALIST
The Worlds Toughest Thanksgiving China
  • Saatchi & Saatchi
  • Toyota
  • Automotive
CREATIVITY IN COMMERCE: Products & Services
FINALIST
The Worlds Toughest Thanksgiving China
  • Saatchi & Saatchi
  • Toyota
  • Promotional Items
CREATIVITY IN COMMERCE: Best Use
FINALIST
GERMANY
Balls for Balls
  • SAINT ELMO'S GERMANY
  • FAQ YOU, BVB
  • Healthcare
COLLABORATIONS & PARTNERSHIPS: Products & Services
FINALIST
SPAIN
GOOD SHIT
  • SAMY
  • PETA
  • Physical Well-Being
PURPOSE: PURPOSE
FINALIST
GERMANY
Nocturnal Animals
  • Scholz & Friends
  • McDonald´s
  • Finishing: Color Correction/Grading
FILM CRAFT
FINALIST
GERMANY
The Art of Mess
  • Scholz & Friends
  • McDonald´s
  • Restaurants/Fast Food
OUTDOOR: Products & Services
FINALIST
GERMANY
The Art of Mess
  • Scholz & Friends
  • McDonald´s
  • Restaurants/Fast Food
PRINT: Products & Services
FINALIST
GERMANY
The Most Brilliant Failure.
  • Scholz & Friends
  • IWC Schaffhausen 
  • Cinematography
BRANDED CONTENT & ENTERTAINMENT: Craft
FINALIST
GERMANY
The Most Brilliant Failure.
  • Scholz & Friends
  • IWC Schaffhausen 
  • Made for TV & Cinema
FILM: Best Use
FINALIST
GERMANY
Allegris First Class x Sho Shibuya
  • SERVICEPLAN GERMANY
  • Lufthansa
  • Travel/Leisure
DESIGN: Product & Services
FINALIST
GERMANY
Breastmilk Money
  • SERVICEPLAN GERMANY
  • Herconomy
  • Social/Environmental Good: Brand
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
GERMANY
Breastmilk Money
  • SERVICEPLAN GERMANY
  • Herconomy
  • Social/Environmental Good: Brand
DIGITAL/MOBILE: Mobile Platform
FINALIST
GERMANY
Screen2Save
  • SERVICEPLAN GERMANY
  • Free2move | Initiative Vermisste Kinder
  • Use of Data
COLLABORATIONS & PARTNERSHIPS: Best Use
FINALIST
GERMANY
Screen2Save
  • SERVICEPLAN GERMANY
  • Free2move | Initiative Vermisste Kinder
  • Use of Data
OUTDOOR: Best Use
FINALIST
GERMANY
Screen2Save
  • SERVICEPLAN GERMANY
  • Free2move | Initiative Vermisste Kinder
  • Real-Time Response
COLLABORATIONS & PARTNERSHIPS: Best Use
FINALIST
GERMANY
Screen2Save
  • SERVICEPLAN GERMANY
  • Free2move | Initiative Vermisste Kinder
  • Digital Displays
OUTDOOR: Best Use
FINALIST
GERMANY
The Period Uniform
  • SERVICEPLAN GERMANY
  • Somos Martina
  • Healthcare
ACTIVATION & ENGAGEMENT: Product & Services
FINALIST
GERMANY
The Period Uniform
  • SERVICEPLAN GERMANY
  • Somos Martina
  • Children- Health, Happiness and Safety
PURPOSE: PURPOSE
FINALIST
GERMANY
I WOOL SURVIVE
  • SERVICEPLAN GERMANY / PEOPLE'S REVOLUTION
  • Grindr
  • Exhibitions & Live Events
DESIGN: Best Use
FINALIST
GERMANY
I WOOL SURVIVE
  • SERVICEPLAN GERMANY / PEOPLE'S REVOLUTION
  • Grindr
  • Limited Edition/One-Off/Specialty Items
DESIGN: Best Use
FINALIST
GERMANY
I WOOL SURVIVE
  • SERVICEPLAN GERMANY / PEOPLE'S REVOLUTION
  • Grindr
  • Tech
DIRECT: Products & Services
FINALIST
GERMANY
I WOOL SURVIVE
  • SERVICEPLAN GERMANY / PEOPLE'S REVOLUTION
  • Grindr
  • Collaborations & Partnerships
CREATIVE MARKETING STRATEGY/EFFECTIVENESS **NEW**
FINALIST
JAPAN
GO! GR SUPRA SAFETY CAR
  • SIX INC.
  • GAZOO Racing
  • Visual Effects
FILM CRAFT
FINALIST
JAPAN
SPACE
  • SIX INC.
  • LEXUS
  • Cinematography
FILM CRAFT
FINALIST
Miracle
  • Special US
  • FOX Sports
  • Entertainment/Media
FILM: Products & Services
FINALIST
CANADA
Cancer Prevention Discounts
  • TANK Worldwide
  • Broadfork Produce
  • Special Edition & Promotional Packaging Design
CREATIVITY IN COMMERCE: Best Use
FINALIST
JAPAN
CHEER SIGNS
  • TBWA HAKUHODO
  • TOKYO METROPOLITAN GOVERNMENT
  • Community Engagement
SPORTS **NEW**: Best Use
FINALIST
JAPAN
CHEER SIGNS
  • TBWA HAKUHODO
  • TOKYO METROPOLITAN GOVERNMENT
  • Social/Environmental Good: Brand
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative
FINALIST
JAPAN
CHEER SIGNS
  • TBWA HAKUHODO
  • TOKYO METROPOLITAN GOVERNMENT
  • Unique Partnership for Good
PURPOSE: PURPOSE
FINALIST
JAPAN
CHEER SIGNS
  • TBWA HAKUHODO
  • TOKYO METROPOLITAN GOVERNMENT
  • Paralympics/Adaptive Sports
SPORTS **NEW**: Events, Leagues & Promotions
FINALIST
JAPAN
CHEER SIGNS
  • TBWA HAKUHODO
  • TOKYO METROPOLITAN GOVERNMENT
  • Sports
ACTIVATION & ENGAGEMENT: Product & Services
FINALIST
JAPAN
CHEER SIGNS
  • TBWA HAKUHODO
  • TOKYO METROPOLITAN GOVERNMENT
  • Fan Experience
SPORTS **NEW**: Sports Culture & Experience
FINALIST
ITALY
Goodnight Light
  • TBWA Italy
  • Plenitude
  • Utilities
DESIGN: Product & Services
FINALIST
PHILIPPINES
Bottle It Back
  • TBWA\SMP
  • Planet Water Foundation
  • Tech
THE FUTURE NOW: BEST USE
FINALIST
CANADA
Heir Richie
  • The Kitchen North America
  • Ore-Ida
  • Sports
COLLABORATIONS & PARTNERSHIPS: Products & Services
FINALIST
Cboe - Life is Better With Options
  • tms
  • Cboe Global Markets
  • Direction
FILM CRAFT
FINALIST
CANADA
(un)Hungry
  • Tonic DNA
  • Highmark Health
  • Animation
FILM CRAFT
FINALIST
CHINA
Streaming Out Loud
  • TOPic & Loong
  • Kuaishou
  • Use of AI
SMALL AGENCY: Best Use
FINALIST
Finals Unforgettable Awaits
  • Translation LLC
  • NBA
  • Championship Event
SPORTS **NEW**: Events, Leagues & Promotions
FINALIST
INDIA
WELL FILM
  • TUBELIGHT FILMS
  • WALKAROO
  • Best Use of Music
FILM CRAFT
FINALIST
FRANCE
Salvation (ft. Forts) | For Demacia 2026 Season 1 Cinematic
  • UNIT IMAGE
  • Riot Games
  • Animation
FILM CRAFT
FINALIST
CANADA
Buzzcodes
  • VML
  • Volkswagen
  • Best Use of a Multi-Platform Campaign
SOCIAL MEDIA & INFLUENCER: Best Use
FINALIST
CANADA
Buzzcodes
  • VML
  • Volkswagen
  • Digital/Mobile/Social
BRANDED CONTENT & ENTERTAINMENT: Discipline
FINALIST
Chicken Screams Coke
  • VML
  • Coca-Cola
  • Customer Aquistion & Retention
CREATIVITY IN COMMERCE: Best Use
FINALIST
Coca-Cola Classic
  • VML
  • Coca-Cola
  • Food & Drink
OUTDOOR: Products & Services
FINALIST
Houston, We Have Beef
  • VML
  • Wendy's
  • Real-Time Response
NYF’IN FUNNY
FINALIST
Tennessee Sound Bites
  • VML
  • Tennessee Dept. of Tourist Development
  • Use of Original Music
AUDIO/RADIO: Best Use
FINALIST
Tennessee Sound Bites
  • VML
  • Tennessee Dept. of Tourist Development
  • Music/Sound Design
AUDIO/RADIO: Craft
FINALIST
The Last Coke in the Desert
  • VML
  • Coca-Cola
  • Food & Drink
FILM: Products & Services
FINALIST
The Last Coke in the Desert
  • VML
  • Coca-Cola
  • Production Accomplishment
FILM CRAFT
FINALIST
The Last Coke in the Desert
  • VML
  • Coca-Cola
  • Food & Drink
OUTDOOR: Products & Services
FINALIST
The Partner-Exam
  • VML
  • Cepia
  • Photography
OUTDOOR: Craft
FINALIST
You Must Love Coke
  • VML & Grey
  • Coca-Cola
  • In Venue Advertising
SPORTS **NEW**: Sports Culture & Experience
FINALIST
ARGENTINA
All Body Billboard
  • VML Argentina
  • Dove Men + Care
  • Fashion/Beauty
COLLABORATIONS & PARTNERSHIPS: Products & Services
FINALIST
ARGENTINA
All Body Billboard
  • VML Argentina
  • Dove Men + Care
  • Fashion/Beauty
OUTDOOR: Products & Services
FINALIST
ARGENTINA
All Body Billboard
  • VML Argentina
  • Dove Men + Care
  • Billboards/Installations/Posters
OUTDOOR: Best Use
FINALIST
Hellmann's Sweet Sandwich Time
  • VML New York
  • Hellmann's Mayonnaise (Unilever U.S.)
  • TVC / Film & Video
NYF’IN FUNNY
FINALIST
Parallel Realities (Alienware)
  • VML New York
  • Dell Technologies
  • Gaming
THE FUTURE NOW: BEST USE
FINALIST
Parallel Realities (Alienware)
  • VML New York
  • Dell Technologies
  • Immersive & Conversational Experiences
THE FUTURE NOW: BEST USE
FINALIST
Preserved Promos
  • VML New York
  • Ziploc (SC Johnson)
  • Mobile Ecommerce (MCommerce)
CREATIVITY IN COMMERCE: Best Use
FINALIST
THE BEAUTIFUL WELCOME FOR THE BEAUTIFUL GAME
  • VML New York
  • Port Authority of New York & New Jersey
  • For an International Market – Brand
BAKED IN NY **NEW**: New York or Everywhere
FINALIST
SINGAPORE
LUX My Algorithm
  • VML Singapore
  • LUX
  • Tech
SOCIAL MEDIA & INFLUENCER: Best Use
FINALIST
SINGAPORE
LUX My Algorithm
  • VML Singapore
  • LUX
  • Innovation
SOCIAL MEDIA & INFLUENCER: Best Use
FINALIST
SINGAPORE
LUX My Algorithm
  • VML Singapore
  • LUX
  • Social Media
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative
FINALIST
SINGAPORE
The Monster Amongst Us
  • VML Singapore
  • Ministry of Home Affairs Singapore
  • Direction
FILM CRAFT
FINALIST
CHINA
Date in Barcelona
  • WAYHUA
  • UnionPay International
  • Script/Copywriting
FILM CRAFT
FINALIST
CHINA
Date in Barcelona
  • WAYHUA
  • UnionPay International
  • Editing
FILM CRAFT
FINALIST
UNITED KINGDOM
Absolut Tabasco
  • Wieden+Kennedy London
  • Absolut Vodka (Pernod Ricard)
  • Food & Drink
FILM: Products & Services
FINALIST
UNITED KINGDOM
Absolut Tabasco
  • Wieden+Kennedy London
  • Absolut Vodka (Pernod Ricard)
  • Art Direction
OUTDOOR: Craft
FINALIST
UNITED KINGDOM
Do Whatever Tastes Good - Clock Off
  • Wieden+Kennedy London
  • Malibu (Pernod Ricard)
  • Casting
FILM CRAFT
FINALIST
THAILAND
The Kaprao Criminals
  • Wolf Bkk
  • KFC Thailand
  • Made for Online
FILM: Best Use
FINALIST
THAILAND
The Kaprao Criminals
  • Wolf Bkk
  • KFC Thailand
  • Restaurants/Fast Food
BRANDED CONTENT & ENTERTAINMENT: Product & Services
FINALIST
THAILAND
The Kaprao Criminals
  • Wolf Bkk
  • KFC Thailand
  • Humor
SMALL AGENCY: Best Use