2026 BAKED IN NY EXECUTIVE JURY

Jury Chair
United States
Omid Amidi
Chief Creative Officer McKinney
ABOUT

Omid Amidi

Omid Amidi is Co-Chief Creative Officer at McKinney, where he leads the agency’s creative vision across brand, culture, and emerging technology. A Third Culture creative, Omid brings a global, outsider-in perspective to his work that prioritizes cultural fluency over trend-chasing.

Across his career, he has helped shape some of the most influential brand platforms of the modern era, including Share a Coke, which has appeared on multiple best-of-the-decade lists, along with work for brands such as adidas, Popeyes, EA Sports, GAP, Ross, Zillow, and more. His work has been recognized with top honors at Cannes Lions, D&AD, The One Show, Clios, and film festivals, and is frequently cited for its clarity, cultural precision, and business impact.

Omid believes the most powerful ideas do not try to be relatable. They earn unfair attention by saying something unmistakably true.

United States
Amy Carvajal
Founder Full Tank
ABOUT

Amy Carvajal

Amy has spent more than two decades shaping the future of the creative industry by championing innovation, collaboration, and inclusion. Known for her unique ability to blend technology with marketing, product design, and brand identity, her work has earned over 100 industry awards and recognitions, including being named one of Campaign’s Most Inspiring Women in 2024. She believes passion and curiosity are catalysts for change, and that creativity offers a powerful opportunity to shape brands with purpose.

From 2020 to 2024, Amy served as Code and Theory’s first-ever Chief Creative Officer, where she built and led a global team of 150+. During her tenure, the agency was named Ad Age’s Business Transformation Agency of the Year, recognized for the impactful, results-driven work Amy helped champion for clients across industries. In spring 2024, she founded Fulltank Studio, a creative practice that helps brands navigate complexity by using design as a strategic decision-making tool to drive meaningful brand and business transformation.

Amy’s work has been featured in leading publications including Ad Age, Contagious, Adweek, The New York Times, and Taschen Books. She remains a vocal advocate for increasing female leadership across creative and business industries.

United States
Samantha Devee
Chief Strategy Officer BBH
ABOUT

Samantha Devee

Samantha is a cross-functional strategy leader obsessed with making work…work. 

She began her career in media as a Digital Media Strategist, working on brands like Philadelphia Cream Cheese, Kraft Singles, and Miracle Whip. It was during this time that she developed her love for data and discovered new, interesting ways to connect with audiences in our ever-fragmented media landscape.

Subsequently, she transitioned into a series of global strategy and communications planning roles at PHD, overseeing everything from SC Johnson's developing markets to SAP's global brand re-launch. This experience allowed her to understand the power of marrying creative ideas with their execution across various channels.

Samantha then spent six years at Droga5, contributing to the establishment and growth of the communications planning department while leading retail brands such as Mattress Firm and Sprint. She also played a role in numerous award-winning initiatives across brands like The New York Times, Game of Thrones, and Google's Pixel. She joined BBH from FIG, where she served as Partner and Head of Strategy, overseeing clients such as Zillow, Ketel One, CNN, and Benjamin Moore.

United States
Camille Imbert
Chief Creative Officer Kettle
ABOUT

Camille Imbert

Camille Imbert is Chief Creative Officer at Kettle, where she has shaped the agency’s creative vision for over 15 years. She is passionate about design and creating unique, effective experiences that balance beauty with utility. Camille believes that a compelling story and a seamless user experience are just as important as great design. A driving force behind Kettle’s long-standing partnership with Apple, she has built a reputation for elevating digital experiences through craft and strategy, helping make Kettle a trusted partner to some of the world’s most ambitious brands.

United States
Heather McTavish
Executive Creative Director Virtue
ABOUT

Heather McTavish

Heather  "McT" McTavish Perez is the Executive Creative Director of the Americas for VIRTUE Worldwide, the agency powered by VICE Media Group.

In her time at VIRTUE, she's tackled social issues, from advocating for Paternity Leave with Dove Men+Care to crafting Planned Parenthood’s response to Roe v. Wade overturning. She’s launched a brand for P&G, gained market share for Bushmills, dropped a new shoe for ASICS, and Defy-ed logic with Logitech. She brought poppi to their first superbowl which earned one of NYTimes coveted ‘Best Superbowl Spots’ and AdWeek's most engaged.  Her latest campaign for toy company MGA Entertainment “The Rizzler - DISS-MAS” struck viral gold with a song that will live in your head rent free.

United States
Damasia Merbilhàa
Global Head of Agency Partners Omnicom
ABOUT

Damasia Merbilhàa

Damasia leads the evolution of Omnicom Advertising’s agency partner model. She works closely with affiliate and associate agencies across TBWA, BBDO, and McCann to strengthen integration, elevate standards, and drive alignment across regions — championing their voice within the collective.

Originally from Buenos Aires, Damasia began her career at TBWA in 2006 before expanding her scope to Miami and later New York — each move deepening her perspective from local to regional to global leadership within Omnicom. Along the way, she built a multifaceted background spanning film, creative, strategy, digital, and business leadership.

Damasia is a frequent juror and speaker at leading global industry forums, including Cannes Lions, Effie, El Ojo de Iberoamérica, and New York Festivals.

United States
Mina Mikhael
Executive Creative Director Translation
ABOUT

Mina Mikhael

A multi-award winning Egyptian creative living in Brooklyn, Mina Mikhael currently serves as Executive Creative Director at Translation in New York. From helping announce Kobe’s retirement to having Deadpool rag on David Beckham for the World Cup, using Danny Trejo to lift up caregivers or giving Kermit a platform to speak to a greener adidas future, driving Michael (B.) Jordan down the Emmy-winning NBA Lane or launching an entire F1 team onto the grid, Mina has spent over a decade mashing pop culture into sports storytelling. 

His body of work includes brand campaigns for the NBA, Meta, adidas, PlayStation, FIFA, EA Sports, AT&T, Amazon Music and more. Mina has always been at the intersection of sports advertising, helping brands marry culture with filmic story telling, earning accolades such as multiple Emmys, League of the Year, and Clio Sports Golds nearly every season along the way. 

He believes Kobe is the second GOAT, Underøath are kings, and Survivor is the best TV you're not watching.

https://minamikhael.com/

United States
Ray Smiling
Director division7
ABOUT

Ray Smiling

Ray Smiling is a director whose work focuses on finding universal emotion presented in wild specificity. The films he creates are naturalistic and emotionally rich regardless of genre or category. They feature characters you feel like you already know, in situations both intriguing and visually dynamic. You can tell you’re watching something he made, if you’re feeling feelings, about a thing you never thought you’d feel feelings about. Ray worked as an agency Creative Director on accounts like Adidas, Under Armour, Beats By Dre, the NBA, and Covergirl before transitioning to directing. He was recognized by Ad Age as the Director to Watch for 2023, has been highly decorated on the film festival circuit, and is repped by Division7.

United States
Carlos Wigle
Chief Creative Officer Morgan & Morgan
ABOUT

Carlos Wigle

Carlos Wigle is the Chief Creative Officer at Morgan & Morgan, where he founded and built the company’s in-house creative department into one of the largest in the industry, overseeing a $600 million annual advertising budget and helping drive the firm’s continued year-over-year growth. Under his leadership, the firm has become the single largest purchaser of out-of-home advertising in the United States.

Prior to Morgan & Morgan, Carlos worked at leading agencies including DDB New York, Anomaly, and McCann, creating award-winning campaigns for brands such as Mastercard, the New York Lottery, and MGM. His work has been recognized globally, including a Cannes Lions Grand Prix.