Robyn Adelson is one of the driving forces behind Weber Shandwick’s earned-first creative approach, reshaping how brands connect with consumers in an always-evolving media landscape. With a career spanning iconic brands like General Motors, McDonald’s, Mars, Pfizer and Unilever, Robyn is passionate about helping businesses stay ahead of what’s next and have fun while doing it!

As Chief Strategy Officer for North America, Robyn oversees the creative and strategic planning community. She has rewired the agency’s approach based on a core belief: to earn value, brands must first contribute value. She has been instrumental in championing Weber Shandwick’s cultural intelligence proprietary tools like the Culture Compass, an AI-driven platform helping brands identify where they intersect with culture. 

Her leadership has been a driving force behind Weber Shandwick’s creative recognition like being named the winningest PR firm at both the US Effie Awards and the Cannes Lions International Festival of Creativity for multiple years, as well as sustained excellence as the top creative agency by PRovoke. She also champions the next generation of talent by leading the Young Lions program.

Originally from Montreal, raised in Florida, and now based in Toronto with her husband and two children, Robyn continues to push boundaries, helping brands show up more authentically in the moments that matter (while always cheering on the Montreal Canadiens!).

Angela Sell is a communications and public relations leader with more than two decades of experience shaping brand reputation, storytelling, and integrated communications strategies across food, hospitality, real estate, and consumer brands. She currently serves as Communications Manager at Nature’s Path Organic Foods, where she leads strategic communications initiatives supporting brand growth, product innovation, and purpose-driven storytelling.

Previously, Angela was Public Relations Manager and Publicist at Wow Bao, a Lettuce Entertain You company, directing integrated PR programs for the brand’s restaurant and CPG businesses, and held communications roles at @properties, FGS Global, and The Scratch Collective, providing media relations, content development, and executive thought-leadership support. Earlier in her career, she spent six years at Hyatt Hotels Corporation managing corporate media relations and national PR programs.

Angela holds a Bachelor of Arts in Journalism from Michigan State University and resides in Chicago, IL. She enjoys healthy Big10 rivalries with her two college-aged children, Maddie at the University of Wisconsin and Cooper at Indiana University; and is an avid hockey mom to her high school-aged daughter, Willow.

After earning an English Literature degree, Max jumped headfirst into the workforce – as a touring singer-songwriter. His music was featured in American Songwriter Magazine, SPIN, Stereogum, Paste Magazine and more. He even “got signed.” But then he got tired. Real tired. So, he turned melody and lyrics into art and copy and never looked back.

With a specialty in earned media, his work has been featured on the Today Show, in Rolling Stone, Billboard, Huffington Post, USA Today, Adweek, Adage and more. And has been recognized by The Effie Awards, The Cannes Lions Festival Of Creativity, The One Club, The Art Directors Club, PR Week Global and The NA Sabres among others.

Work stuff aside, he and his wife split their time between Cleveland, OH and Jacksonville, FL (I know, I know, save your jokes) with their 15-year-old pitbull, Mitzy.

Abeer is two decades and three cities into his career as a writer. Over that time, he has brought to life impactful ideas for an eclectic group of brands and organizations.

His work has helped a children’s hospital make fundraising history, nudged the world’s most popular word processor to be more inclusive, and moved the head of a radio station to pen a personal letter of praise—all while melting the cold, cold hearts of award-show juries (he should know, he’s been a part of several).

Prior to joining the team at Edelman, Abeer spent his days sharpening his creative instincts at ad agencies and PR shops, like FCB, Y&R, Rethink, and Citizen. At one point, he even worked for a Dragon from Dragon’s Den, Canada’s version of Shark Tank.