From a childhood steeped in the vibrant culture of the Dominican Republic to navigating the bustling streets of New York City, Anibal's journey has been fueled by an insatiable curiosity and a passion for understanding what connects us all. For over two decades, this drive has shaped the strategic vision of some of the world's most influential brands. His career began at Y&R, honing his Communication & Media Planning skills across LATAM, before transitioning to the U.S. to spearhead Multicultural Strategy for Heineken, Nissan, Johnnie Walker, Wendy's, and the NFL. From there, he stepped into leadership roles at some of the world's most creatively driven agencies, including Wieden + Kennedy, Droga5, 72andSunny, and FIG, where he catalyzed award-winning campaigns for P&G, IKEA, Old Spice, Google, Ketel One, Audi and more, earning recognition from Cannes Effectiveness, Effie's, WARC, One Show, and Clio's.

Today, as North America's Chief Strategy Officer at Ogilvy, Anibal leads a multidisciplinary practice at the intersection of Advertising, Connections, PR, Social, and Business Transformation. He is also the Global Strategy Lead at Ogilvy for WPP's OpenX, steering the future of brands within the Coca-Cola family. Beyond this, he champions Ogilvy's Intercultural approach, redefining how brands connect with the ever-changing fabric of America by embracing the richness of culture and perspective. His commitment extends to transforming Ogilvy NA's Integrated strategy team, building a more representative and inclusive group that reflects the communities they serve.

More than a strategist, Anibal is a natural-born storyteller and a people-first leader. He leads from the bottom up, stays close to his team's day-to-day realities, and holds a firm belief that kindness and creativity aren't soft values but the foundation of work that actually matters.

With over 20 years of experience, Priscilla Ceruti is the Chief Strategy Officer for Leo Brazil. 

Graduated in Social Communication, with specialization in Marketing and Research Methodologies, the professional has experience with renowned clients and agencies such as dentsumcgarrybowen, where she was also responsible for MamaLab consultancy, Leo Burnett and Ogilvy. In addition to working with major advertisers, such as Bradesco, Heineken, Subway, Coca-Cola, Pernod Ricard, AMBEV, Burger King, Mondelez, Jeep, Toyota, Unilever, P&G, Intel, Tiffany & Co, among others, Priscilla adds to her career several awards and participation in the jury of major festivals. The professional also occupies a seat on the CONAR board.

Jasmine joined McKinney in early 2018 as director of strategy before being promoted to chief strategy officer in late 2020. Her strategic insights helped secure wins for brands like Little Caesars, Pampers, and Blue Diamond. Jasmine has driven successful brand and business growth for a diverse range of clients at Chiat\Day, Deutsch, and C-K, with a specialty in food and retail. Her inspiration for consumer insights comes from many sources—from subway observations to the field of behavioral psychology. A member of Northwestern’s Council of 100, Jasmine was named to the Adweek 50 of 2025, and recognized on the Campaign US 2025 Agency of the Year shortlist, underscoring her impact as a standout strategist. She was also named a 2026 Working Mothers of the Year by She Runs It.

Bastian Goldschmidt is Chief Strategy Officer and partner at Grabarz & Partner.

He believes in the power of emotion and simplicity to unlock the best creative solutions. A strategist at heart, he is constantly seeking impactful ways to build brands, connect them with culture and explore innovative ways to express creativity. With a strong focus on emerging technologies, this is particularly centered on major marketing transformations driven by AI.

In his career he has worked for a range of international clients such as Apple, Airbnb, Volkswagen and Porsche, helping all of them to move people and their businesses at the same time.

Robin Nayak is an advertising pioneer and strategic leader, having spent more than 30 years shaping some of Asia’s most transformative marketing platforms. One of the Asia’s first strategic planners, he has been instrumental in establishing the practice in the region.

As Head of Strategy at McCann Singapore, he now leads a team of over a dozen planners across a portfolio of global, regional and local clients, advancing the agency’s credo of Truth Well Told through data, innovation and cultural intelligence.

Previously, Robin spent 24 years at TBWA, where he served as Regional Chief Strategy Officer for Asia and a Black Belt in Disruption. During which he developed Standard Chartered Bank’s global brand platform Here for Good and serving as chief global brand and marketing strategist for Singapore Airlines for over a decade.

Across his career, he has built industry-defining brand platforms and helped global brands connect with Asian audiences, including Apple, BMW, Adidas, Philips, Visa and Sony.

Malavika is an experienced, integrated, cross category brand strategist with a love for problem solving, storytelling and human behavior. With 20+ years of advertising experience in both the account handling and strategic planning disciplines across several categories from auto to beauty, she brings a unique understanding of clients' business challenges and brand priorities. Of Indian origin, raised in Dubai, educated in the US and empowered by constant wander lust, she has a unique global perspective and an impassioned point of view that aids the creative process. She seeks to create evocative brand experiences that are steeped in culture and layered with meaning and deliver growth for clients and agency alike.

Fabio Silveira is the Chief Growth Officer of Havas Middle East, previously serving as the Managing Director of Havas Creative Middle East, where he helped shape the agency into one of the region's top creative players.

Born in São Paulo, he has built a global career across continents, having lived, studied and worked in Brazil, the United States, Portugal, France, and the UAE. With over 20 years of experience, he has led strategy and business for major local, regional, and global brands.

His work has earned global recognition at leading creative and effectiveness festivals — including D&AD, Effies, Clios, The One Show, and Cannes Lions, where he won the Outdoor Grand Prix in 2022. He has also served as a juror in many of these shows.

Fabio believes in hands-on leadership — and that creativity thrives in diverse, multicultural environments. He sees curiosity, empathy, and cultural understanding as the foundation of transformative thinking and the spark behind ideas that truly resonate.

Hoshi is Chief Strategy Officer at Dentsu Japan International Brands, providing strategic leadership for global client operations across Carat, iProspect and Dentsu X.

With more than 25 years’ experience, he advises multinational organizations on growth in Japan, with a focus on navigating market complexity and accelerating transformation.

His expertise spans brand strategy, media transformation, integrated communications and the evolving role of data and technology in modern marketing.

From 2017 to 2022, he served as General Manager, leading a global account management team and strengthening cross-market collaboration for international clients.

He is recognized for shaping strategies that connect commercial ambition, consumer behavior and organizational alignment to deliver sustainable, long-term business value.

Adrian joined Omnicom in 2015, and has since led strategic thinking on both local and regional business. Joining as a Senior Planner, he was promoted to Chief Strategy Officer in 2024.

Adrian’s career started in brand consulting, specializing in corporate branding and communications at Brand Union. Prior to Omnicom, he also spent time at start-up Nanoleaf, helping them launch their brand.

Since joining Omnicom his account experience is now wide-ranging and all-encompassing, including Finance (BoC), Real Estate (HLD), Retail (Mannings), FMCG (Lee Kum Kee), Government (FSDC), etc.

Today, Adrian drives strategy for BBDO Hong Kong through a rare combination of long term, big picture thinking and an astute insight into both commercial implications and human behavior. As a result of this approach, in collaboration with creative partners, he has produced multiple award-winning campaigns and is a regular panel judge at the APAC Effie Awards. In 2024, he was listed on Campaign Asia’s 40 under 40 and awarded Greater China Strategic/Brand Planner of the Year.

Born and bred in Hong Kong, Adrian was educated in the U.S. with a BA in Political Science from the University of Wisconsin – Madison. His interests are eclectic and diverse, ranging from mixed martial arts to web3, and from gaming to behavior economics.

Marialejandra is a highly respected professional in the advertising industry. In her over 30 years of experience in advertising, she has worked with many companies, including 3M, Ford Motor Company, Nestlé, Unilever, and The Coca-Cola Company. From 2010 to 2018, she played a significant role in developing award-winning campaigns for the Colombia Ministry of Defense, which won several prestigious awards, such as Gold and Titanium Lions and the three major Grand Prix awards: IPA, Jay Chiat, and IPA (2011).

Marialejandra's expertise in branding and marketing is backed by her in-depth understanding of human behavior, which she complemented through her master's degree in Social Anthropology. This academic background, combined with her strategic planning methods and sophisticated comprehension of people's emotions and business results, has fueled her passion for branding and marketing. It has also equipped her with a unique perspective on brands' communication and how to connect them effectively.

Marialejandra moved to the USA in 2019 to work as CSO at Dieste, specializing in Multicultural Marketing for brands such as AT&T, Goya, Dunkin’, and Genesis. She was also recognized by Advertising Age as one of the Women to Watch in advertising.

She enjoys peaceful hikes and camping with her wife outside of her work in marketing.