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Positive World Impact
I CAN CALL
  • Bronze
  • STUDENT SINGLE (1 main execution, 1 Case Study/supplemental)
  • SOUTH KOREA
  • Korea Advertising Academy
  • KT
STUDENT: Medium Positive World Impact
  • Changmin Park - STUDENT
  • Hyunji Lee - STUDENT
  • Jungmin You - STUDENT
  • Minju Baek - STUDENT
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Social/Environmental Good: NGO/PSA
 THAILAND
FERTILIZER 2.5
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  • Thai Health Promotion Foundation
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PACKAGE & PRODUCT DESIGN: Best Use Social/Environmental Good: NGO/PSA
Newspaper/Magazine
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Little Droolers
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  • Huggies
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PRINT: BEST USE Newspaper/Magazine
Real-Time Response
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Thirst Trap
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  • Progressive
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OUTDOOR: Best Use Real-Time Response
Print/Outdoor
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Thirst Trap
  • GUT Miami
  • Progressive
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ACTIVATION & ENGAGEMENT: Best Use Print/Outdoor
Transit
 USA
Thirst Trap
  • GUT Miami
  • Progressive
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OUTDOOR: Best Use Transit
Food & Drink
 USA
Cheers to Bars
  • Gut New York
  • Ab InBev
  • Finalist
BAKED IN NY **NEW**: Products & Services Food & Drink
Durable Goods
 GERMANY
The Pull
  • Havas Germany/ Havas Social
  • Lidl Stiftung & Co. KG/ Parkside
  • Finalist
PUBLIC RELATIONS: Products & Services Durable Goods
Experiential & Events
 GERMANY
The Pull
  • Havas Germany/ Havas Social
  • Lidl Stiftung & Co. KG/ Parkside
  • Finalist
REAL ASS ADS aka the RAAS **NEW**: Best Use of Medium Experiential & Events
Creative Use of Medium
 ITALY
The 33 year-long-commercial
  • Havas Milan
  • TIM
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Creative Use of Medium
Small Budget/Big Idea
 USA
Righting the Wrongs
  • Havas New York
  • Mike's Amazing
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CREATIVE MARKETING STRATEGY/EFFECTIVENESS **NEW** Small Budget/Big Idea