The KitKat Heist

• Award : Gold
• ENTRY TYPE : SINGLE (1 main execution, 1 Case Study/supplemental)
• Country : UNITED KINGDOM
• Company : Burson & VML London
• Brand : KitKat

• Talent Credits
• Greg Double - Creative Director, Burson
• Gabi Hunt - Director Media Relations, Burson
• Fiona Baird - Assoc. Director Media Relations, Burson
• Taj Reid - Global Chief Creative Officer, Burson
• Ryan McManus - Chief Creative Officer, VML
• Sanjiv Mistry - Executive Creative Director, VML
• Christopher Joyce - Creative Director, VML
• Ant Eagle - Creative Director, VML
• Hanri Le Roux - Lead Creative, VML
• Nathan Burley - Lead Creative, VML
• João Caputi - Strategy Director, VML
• Bas Korsten - Innovation & CCO, EMEA, VML
• Jaime Mandelbaum - Chief Creative Officer, EMEA, VML
• Debbi Vandeven - Global Chief Creative Officer, VML
• Laura Kim - Global Exec. Strategy Director, Burson
• Sarah Brandon - Global Dir. Creative Excellence, Burson
• Nick Boles - SVP Data & Intelligence, Burson
• Fred Macleod - MD, Data & Intelligence, Burson
• John Hoh - Data & Intelligence Manager, Burson
• Neil Dawson - Global Chief Strategy Officer, VML
• Christopher Joyce - Creative Director, VML
• Inge Selawry - Global Client Lead, VML
• Tim Boxall - Managing Partner, VML
• Vicky Marlow - Business Director, VML
• Victoria Thorniley - Senior Project Manager, VML
• Ben Worden - Chief Strategy Officer, VML
• Loren Hargreaves - Global Account Lead, VML
• Christina Miller - Chief Social Officer, EMEA, VML
• Andrew Swain - Senior Social Director, VML
• Jonothan Hunt - Senior Creative Technologist, VML
• Isabel Evans - Senior Creative, VML
• Amanda Chen - Senior Creative, VML
• Melanie Valera - Editor, VML
• Alberto Falcone - Editor, VML
• Jacqui Stecher - Head of Art, VML
• Sally Fiddes - Researcher, VML
• Sarah Brighton - Researcher, VML
• Mélanie Brinbaum - Nestlé Europe CMO, Nestlé
• Rouven Lochmüller - Global KitKat Lead, Nestlé
• Wael Jabi - Global Head Mktng & Comms KitKat, Nestlé
• Oliver Gentsch - Head Marketing Confectionery EUR, Nestlé
• Vincent Vuadens - Global Head Digital/Partnerships, KitKat
• Amy Anscomb - Global Social Media Manager, Nestlé
• Lucy Thomas - Social Media Team Lead, Nestlé
• Antonio Mellado San Gabino - Product Functional Owner, Nestlé
• Chiara Valsangiacomo - Corporate Spokesperson, Nestlé