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Public Relations
It Has To Be Mom
  • Finalist
  • SINGLE (1 main execution, 1 Case Study/supplemental)
  • THAILAND
  • FLASH BOMBER Co.,Ltd. (Head Office)
  • HEINZ
SMALL AGENCY: Best Use Public Relations
  • Thanasorn Janekankit - Chief Creative Officer / Copywriter
  • Supachai Limvutivong - Creative Director / Copywriter
  • Buris Intrasawek - Copywriter
  • Machima Phanthaksin - Art Director
  • Sujira Srivarakiat - General Manager
  • Nachan Neanchaleay - Account Manager
  • Nutcha Mauthorn
 - Project Director
  • Nathawadee Runguthaisiri - Account Director
  • Pongsakorn Raksa - Senior Media Planner

Explore Other Winners

Use of AI
JAPAN
The Social Network “Y” — Guaranteed to Go Viral
  • no plan inc.
  • NOT ME THAT WENT VIRAL
  • Bronze
DIGITAL/MOBILE: Best Use Use of AI
Insurance
THAILAND
Unfading Love
  • Ogilvy Bangkok
  • Thai Life Insurance
  • Bronze
FINANCIAL: Consumer Insurance
Pushing Culture
CHINA
From Delivery Rider to Urban Racer
  • RESEE
  • TaoBao Delivery
  • Bronze
SMALL AGENCY: Best Use Pushing Culture
Animation
Into the Wild
  • Saatchi & Saatchi
  • Toyota
  • Bronze
FILM CRAFT Animation
Cross-Platform
NEW ZEALAND
New Zealand's One Big Ad
  • Saatchi & Saatchi New Zealand
  • Toyota New Zealand
  • Bronze
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Cross-Platform
Automotive
NEW ZEALAND
New Zealand's One Big Ad
  • Saatchi & Saatchi New Zealand
  • Toyota New Zealand
  • Bronze
ACTIVATION & ENGAGEMENT: Product & Services Automotive
Humor
SPAIN
GOOD SHIT
  • SAMY
  • PETA
  • Bronze
DIGITAL/MOBILE: Best Use Humor
Positive World Impact
SOUTH KOREA
Scented Bearrier
  • Seoul National University of Science and Technology
  • Montbell
  • Bronze
STUDENT: Medium Positive World Impact
Photography
GERMANY
Allegris First Class x Sho Shibuya
  • SERVICEPLAN GERMANY
  • Lufthansa
  • Bronze
PACKAGE & PRODUCT DESIGN: Craft Photography
Use of Data
GERMANY
Breastmilk Money
  • SERVICEPLAN GERMANY
  • Herconomy
  • Bronze
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Use of Data