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Positive World Impact
The Backpack of a Lifetime
  • Finalist
  • STUDENT SINGLE PLUS
  • USA
  • Syracuse University, The Newhouse School
  • Jansport
STUDENT: Medium Positive World Impact
  • Lynn Seah - Art Director
  • Sierra Fentress - Copywriter
  • Mel White - Instructor
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Social/Environmental Good: Brand
 USA
Backup Ukraine
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  • Polycam 3D
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Activation & Engagement: Best Use Social/Environmental Good: Brand
Social Media
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Boomerbook
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Activation & Engagement: Best Use Social Media
Innovation
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The Killer Pack
  • VML
  • Maxx Flash
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Package & Product Design: Best Use Innovation
Non-Durable Household Goods
 INDIA
The Killer Pack
  • VML
  • Maxx Flash
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Package & Product Design: Products & Services Non-Durable Household Goods
Games
 USA
Wendyverse
  • VML
  • Wendy's
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Digital/Mobile: Best Use Games
Ambient
 SPAIN
Sugar Kids
  • VML HEALTH Spain
  • Spanish Ministry of Consumer Affairs
  • Finalist
Outdoor: Best Use Ambient
USE OF DATA
 SPAIN
Sugar Kids
  • VML HEALTH Spain
  • Spanish Ministry of Consumer Affairs
  • Finalist
PUBLIC RELATIONS: Best Use USE OF DATA
Gaming
 USA
Game Over for Headaches
  • Weber Shandwick
  • Excedrin by GSK Consumer Healthcare
  • Finalist
Branded Content/Entertainment: Best Use Gaming
Healthcare
 HUNGARY
Type Donation
  • White Rabbit Budapest
  • Adote
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SMALL AGENCY: Products & Services Healthcare
Travel/Leisure
 SWITZERLAND
No Drama
  • Wirz Communications AG
  • Switzerland Tourism
  • Finalist
Film: Products & Services Travel/Leisure