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Positive World Impact
The Backpack of a Lifetime
  • Finalist
  • STUDENT SINGLE PLUS
  • USA
  • Syracuse University, The Newhouse School
  • Jansport
STUDENT: Medium Positive World Impact
  • Lynn Seah - Art Director
  • Sierra Fentress - Copywriter
  • Mel White - Instructor

Explore Other Winners

Product Innovation
GERMANY
Dot Pad. The first smart tactile graphics display.
  • SERVICEPLAN GERMANY / SERVICEPLAN KOREA
  • Dot
  • Grand
Avant-Garde/Innovative: Avant-Garde/Innovative Product Innovation
Real-Time Response
Welcome to the Icelandverse
  • SS+K
  • Inspired by Iceland
  • Grand
PUBLIC RELATIONS: Best Use Real-Time Response
Innovation
Backup Ukraine
  • VIRTUE
  • Polycam 3D
  • Grand
Collaborations & Partnerships: Best Use Innovation
Interface & Navigation (UX/UI)
I Will Always Be Me
  • VML
  • Dell Technologies & Intel
  • Grand
Digital/Mobile: Craft Interface & Navigation (UX/UI)
Copywriting
I Will Always Be Me
  • VML
  • Dell Technologies & Intel
  • Grand
Direct: Craft Copywriting
Interactive
I Will Always Be Me
  • VML
  • Dell Technologies & Intel
  • Grand
PRINT: BEST USE Interactive
Best Environmental/Experiential Design
ARGENTINA
Degree Inclusive
  • Wunderman Thompson Argentina
  • UNILEVER
  • Grand
Design: Environmental/Experiential Design Best Environmental/Experiential Design
Unique Partnership: Brand
FRANCE
The Bread Exam
  • McCann - Paris
  • Spinneys Supermarket - Lebanese Breast Cancer Foundation - AUBMC Hospital
  • Best of Show
PURPOSE (Formerly Positive World Impact): Public Service Unique Partnership: Brand
Direction
GERMANY
The Wish
  • SERVICEPLAN GERMANY
  • PENNY
  • Grand
Film Craft Direction
Sponsorship Integration
The Heinicke Deal
  • 3PM/Weber Shandwick
  • A-B InBev / Bud Light
  • Gold
Branded Content/Entertainment: Best Use Sponsorship Integration