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Innovation
The Breakaway, the first eCycling team for prisoners
  • Gold
  • SINGLE
  • BELGIUM
  • BBDO Belgium
  • Decathlon
SPORTS: Best Use Innovation
  • Frederik Clarysse - Creative
  • Tom Jacobs - Creative
  • Debby De Ridder - Copywriter
  • Loes Fierens - Producer
  • Wim De Dobbeleer - Designer
  • Elena Haniotakis - Designer
  • Kim Leunen - Strategist
  • Bram De Vidts - Account Director
  • Evelyn Savels - Account Manager
  • Alexander Neesen - Account Manager
  • Eva De Gendt - CCO
  • Jan Dejonghe - Creative Director
  • Wouter Has - Digital Project Manager
  • Anton Ceuppens - Editor
  • Jasper Vanhauwaert - Editor
  • Michael D'hooge - Decathlon
  • Julie Nevejan - Decathlon
  • Thomas Lejeune - Decathlon
  • Sidney Van Wichelen - Director
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The Breakaway, the first eCycling team for prisoners
  • BBDO Belgium
  • Decathlon
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The Breakaway, the first eCycling team for prisoners
  • BBDO Belgium
  • Decathlon
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Activation & Engagement: Best Use VR/AR
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The Breakaway, the first eCycling team for prisoners
  • BBDO Belgium
  • Decathlon
  • Finalist
Avant-Garde/Innovative: Avant-Garde/Innovative Social/Environmental Good: Brand
Social/Environmental Good: Brand
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The Breakaway, the first eCycling team for prisoners
  • BBDO Belgium
  • Decathlon
  • Finalist
Branded Content/Entertainment: Best Use Social/Environmental Good: Brand
Digital/Mobile
 BELGIUM
The Breakaway, the first eCycling team for prisoners
  • BBDO Belgium
  • Decathlon
  • Finalist
PUBLIC RELATIONS: Best Use Digital/Mobile
Social/Environmental Good: Brand
 BELGIUM
The Breakaway, the first eCycling team for prisoners
  • BBDO Belgium
  • Decathlon
  • Finalist
PUBLIC RELATIONS: Best Use Social/Environmental Good: Brand
Unique Partnership: Brand
 BELGIUM
The Breakaway, the first eCycling team for prisoners
  • BBDO Belgium
  • Decathlon
  • Finalist
PURPOSE (Formerly Positive World Impact): Public Service Unique Partnership: Brand
PUSHING CULTURE
 BELGIUM
The Breakaway, the first eCycling team for prisoners
  • BBDO Belgium
  • Decathlon
  • Finalist
PUSHING CULTURE (FORMERLY BRAVE WORK/BRAVE CLIENT) PUSHING CULTURE
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  • BBDO Germany GmbH
  • WHATSAPP
  • Finalist
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