The First Meta Sneaker

• Award : Grand , Gold
• ENTRY TYPE : SINGLE PLUS
• Country : USA
• Company : Berlin Cameron, A VMLY&R Company
• Brand : Under Armour

• Talent Credits
• NewKino Studio - Production Company
• DiGennaro Communications | Edelman | NASTY/CREATIVE - PR Companies
• Luna Market Inc. - Payments/ Technology Company
• Ewen Cameron - CCO & Founder, Berlin Cameron
• Jennifer DaSilva - President, Berlin Cameron
• Emily Bond - Group Account Director, Berlin Cameron
• Paige Raizcyk - Strategist, Berlin Cameron
• Kaeyla Willis - Marketing Manager, Berlin Cameron
• Valerie Middleton - Head of Marketing, Curry Brand, Under Armour
• Spencer Hawkins - Senior Designer, Under Armour
• Ryan Drew - General Manager, Under Armour
• Steve Segears - Senior Merchant, Global Merchandising, Under Armour
• Kris Stone - Sr. Director Global Sports Marketing , Under Armour
• Katie Fink - Director FP&A - Global Product & Margins, Under Armour
• John McGrory - VP, Deputy General Counsel—Commercial, Under Armour
• Dimitrija Georgiev - Senior Director,Americas Marketing, Under Armour
• Noah Kim - Founder, NewKino Studio
• Julian Lamadrid - Art Director | Composer | Sound Design, NewKino Studio
• William Huang - Co-Founder, Luna Market Inc.
• Jack Cameron - Co-Founder, Luna Market Inc.
• Samuel Ko - Chief Experience Officer, Luna Market Inc.
• Jason Xenopoulos - Chief Creative Officer, North America, VMLY&R
• Cinzia Crociani - Executive Creative Director, VMLY&R
• Duc Nguyen - Creative Director, VMLY&R
• Vicky Brown - General Counsel, Commercial & Chief Privacy Officer, WPP
• Katie Burger - Senior Account Director, DiGennaro Communications
• Jenna Depasquale - Senior Account Executive, DiGennaro Communications
• Delani Marchigiani - Senior Account Executive, Edelman
• Rula Al-Nasrawi - CEO & Co-Founder, NASTY/CREATIVE
• Julia Joyce-Barry - CGO & Co- Founder, NASTY/CREATIVE
• Pegah Yazd - CMO & Co- Founder, NASTY/CREATIVE
• Debbi Vandeven - Global Chief Creative Officer, VMLY&R