The 2025 New York Festivals Advertising Competition is now open for entries.
If you have any questions, please contact Processing@newyorkfestivals.com. You can also call us at +1 (212) 271-5278. We'll be happy to help.
PLEASE NOTE
We are accepting Pro Bono/ PSA/ NGO work in all relevant categories.
Pro bono work – which you undertake and produce for the benefit of your clients and causes – is powerful work, innovative work, and work created from the heart.
This area in our competition and in our lives matters: the impact is priceless.
Entries in this category group, Activation & Engagement, build brands through active interaction with the target audience. Execution is limited only by the imagination. These categories can include anything from an event, film, flash mob, or even an outdoor sculpture. The one thing it can’t be? Passive. Because with this strategy, audiences aren’t just viewing an advertisement – they should be experiencing the brand. Whether the piece elicits emotion, action or interaction, winners will have demonstrated not just a creative, unique or outrageous scenario, but also a successful and measurable idea with results that activate and engage the audience.
LIMITS: The same entry may be entered in up to 5 categories in Best Use.
Non-traditional or alternative items or placement.
TV, cinema, or digital moving image or audio advertisements.
Created extra value by fostering a sense of community, engaging the audience and inspiring interaction not only with the brand but with each other. Includes user-generated content.
Contests, sweepstakes, lotteries.
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in
this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
PR stunts, pop-up events, guerilla marketing.
Trade shows, art installations.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Displays, demonstrations.
Using a mobile device or platform such as tablet, phone, app.
Live shows, concerts, festivals.
Using print or outdoor/out-of-home media.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Excellence achieved with limited budget/resources. Jury brief must include budget and explanation of why you qualify for this award.
Using a social media platform such as Facebook, Twitter, Instagram.
Public service or education with an activation & engagement component. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Best use of technology with an activation and/or engagement component.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Having a virtual reality or augmented reality component.
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink, or grocery.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
For work done for NGOs, charities, and non-profit organizations.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products & services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
Communications regarding politics, government, or public policy.
For all restaurants, QSR(Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Transportation including subways, trains, buses, bikeshares. Please Note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in this category group, Audio/Radio, leave the visuals to the imagination of the viewer, choosing instead to use the power of sound to convey their message. Eligible work includes but is not limited to radio spots, podcasts, streaming and downloadable audio content.
LIMITS: The same entry may be entered in up to 5 categories in Best Use.
Length of each spot is :60 seconds or less.
Creative and innovative use of the audio/radio medium to communicate the brand's message.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Length of each spot is over :60 seconds.
The ad is a podcast or runs during a podcast.
The ad reaches its intended audience via radio.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
The ad reaches its intended audience via streaming.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Best use of technology that is exceptionally creative, unique, or new.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
LIMITS: No limits in Craft categories
The acting or voiceover elevates the overall piece.
Excellence in the use of humor to elevate the concept.
Excellence in the use of music and/or sound design to elevate the concept.
Excellence in the use of the written word to elevate the concept.
Excellence in the use of sound and audio mixing.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink, or grocery.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
For work done for NGOs, charities, and non-profit organizations.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products & services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
Communications regarding politics, government, or public policy.
For all restaurants, QSR(Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in this category group, Avant-Garde/Innovative, stand out in a unique, new, groundbreaking or exceptionally creative manner. Work that sets a new standard, challenges the norm, or amazes with a huge “Wow!” factor. In addition to your supporting creative, you must provide a statement in the Jury Brief that tells the jury why your entry deserves to be judged in the category. With creative idea being the stand out component, judging will be weighted towards the Idea/Concept.
LIMITS: The same entry may be entered in up to 4 categories.
Exceptionally creative, groundbreaking, unique, or new way of connecting with the audience.
Exceptionally creative, groundbreaking, unique, or new use of medium. Can include audio/radio, film, outdoor, or print.
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
Exceptionally creative, groundbreaking, unique, or new use of digital/mobile to change or create a new business practice.
Connects the audience with the brand through a live experience.
Exceptionally creative, groundbreaking, unique, or new use of package design.
Exceptionally creative, groundbreaking, unique, or new product.
Exceptionally creative, groundbreaking, unique, or new use of social media.
Innovative use of data to inform creative executions.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Excellence achieved with limited budget/resources. Jury brief must include budget and explanation of why you qualify for this award.
Best use of technology that is exceptionally creative, groundbreaking, unique, or new.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Entries in this category group, Branded Content/Entertainment, seamlessly blend the brand’s message with entertainment/content as a way to connect with their audience. This approach chooses to entertain or inform in ways that are complementary to the Brand’s marketing strategy and values, often aiming to make an emotional connection with the audience rather than hard, straight sell.
LIMITS: The same entry may be entered in up to 4 Best Use categories.
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
In-game advertising.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Groundbreaking, new, unique, or exceptionally creative branded content/entertainment that pushes the medium forward. Jury Brief must include why you think this idea is innovative.
Branded entertainment/content that happens in front of a live audience.
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
Excellence achieved with limited budget/resources. Jury brief must include budget and explanation of why you qualify for this award.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
The perfect match of sponsor and content that make an emotional connection with the audience.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and/or data integration.
Intended to involve, engage, and inspire the audience to participate and create their own content that furthers the original idea/message. The ultimate collaboration between brand and user.
Virtual reality or augmented reality.
One or more performances that stand out. You can only enter acting OR casting, not both.
Can include any type of animation. If mixed with live footage, both the animation and integration will be judged.
Art direction or design of the production befits the piece and elevates the concept.
Original music composed for the brand/piece that elevates the concept.
Excellence in the use of humor to elevate the concept.
Licensed or adapted music used to elevate the concept.
The casting befits the concept to elevate the piece. You can only enter acting OR casting, not both.
Excellence in the art of direction or photography of a motion picture (video or film).
Excellence in the art of direction of a motion picture (video or film).
The style and execution of editing/cutting elevates the concept in post-production.
Must define the element of craft that should be judged.
Excellence in the execution of all craft elements working together to elevate the piece.
Excellence in the use of the written word to elevate the concept.
Excellence in sound design, audio mixing, or use of sound to elevate the concept.
Excellence in the use of visual effects to elevate the concept.
Using the audio/radio medium.
Using digital/mobile/social.
Using film or video made for cinema or television.
Using film or video made for the web, streaming, apps, or other online medium.
Using an outdoor medium.
Using design, art, or photography in either traditional or digital print media.
Using the written word in print (e.g., books, articles, stories, written ads) to entertain.
LIMITS: The same entry may be entered into only 1 Product or Service Category.
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink, or grocery..
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
For work done for NGOs, charities, and non-profit organizations.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products & services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
Communications regarding politics, government, or public policy.
For all restaurants, QSR(Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships, and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities, including but not limited to: airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in the category group, Collaborations & Partnerships, bring together two or more brands, individuals and/or organizations to work on a singular message. Unique relationships can spark amazing creative and open up new audiences. These types of advertisements ultimately benefit the group as well as the individual brands with their team effort.
Working in collaboration or partnership with a celebrity/influencer to connect with the targeted audience.
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Groundbreaking, new, unique, or exceptionally creative use of collaborations and/or partnerships that pushes the medium forward in the industry. Synopsis must include why you think this idea is innovative.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Creative work enhanced or driven by data. Work entered can also be about but not limited to: data collection and research, data visualization, and data integration.
Intended to involve, engage, and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user.
Work that was created with the intent to go viral, widely circulated, and/or shared.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink, or grocery.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
For work done for NGOs, charities, and non-profit organizations.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products and/or services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
Communications regarding politics, government, or public policy.
For all restaurants, QSR(Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Commerce Channels have the most untapped creative potential to grow people and brands. This category group is for the commerce-led idea that moves beyond ecommerce and opens it up across the shopper/physical retail space. The new category group honors marketing’s transformation to hybrid experiences that harness both digital and physical channels, to both engage and transact.
ADDITIONAL INFORMATION WILL BE REQUIRED FOR THESE CATEGORIES (SEE ENTRY GUIDE PDF)
Contests, sweepstakes, lotteries
Work which uses messaging services, chatbots, voice assistants, customer assistance, etc. to improve the online shopping experience through real-time, personalised customer engagement.
Online and offline work designed to attract or maintain customers, encourage customer activity and increase overall transaction value. This may include, but is not limited to, promotions, competitions, geofencing, app and social integration etc.
Design of online commerce site or app.
The seamless integration of transactional commerce and entertainment content through unexpected partnerships and brand experiences. Including, but not limited to, long form content, retail theatre, gaming, sports, music, virtual worlds, etc.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Commerce work that demonstrates the inventive use of new or existing technology, platforms, media or channels.
Including, but not limited to, offline retail promotions, store displays, pop-up stores and events, product sampling / trial, limited edition products, etc.
eCommerce created for mobile platforms.
Work that effectively integrates multiple digital and physical channels to provide exceptional customer experience and conversion.
Creative use of payment solutions, including but not limited to, software & apps, blockchain technology, cryptocurrencies, nfts, mobile wallets and reward programs automation, delegated authority, hyper convenience and order buttons. Does not include prototypes of early stage technology.
Consumer touch points & instore collateral
Tangible items created to promote the brand or message.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft. Involves the instantaneous collection, analysis, and distribution of data to personalize the consumer shopping experience.
Work which harnesses social platforms to engage consumers and drive business results.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Including, but not limited to, responsible consumption and production, packaging, economic models (ie replenishment), environmentally friendly shipping options, waste management, commerce for good, etc.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink, or grocery.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
For work done for NGOs, charities, and non-profit organizations.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products and/or services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
Communications regarding politics, government, or public policy.
For all restaurants, QSR (Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in the category group, Design, demonstrate creative excellence in visual craftsmanship. Art meets commerce here to inspire, delight, intrigue, catch the consumer’s eye and create brand recognition.
Printed or digital.
Including but not limited to annual reports, catalogues, recruitment.
Work created for digital or mobile. Includes but is not limited to websites and apps.
Pieces designed to be mailed directly to the consumer.
Includes design of logos and IDs in any media.
Other design that does not fit easily into any of the above categories. If you enter this category you cannot enter any other Brand Design categories.
Tangible items created to promote the brand or message.
Including but not limited to stationery, catalogues, brand handbooks, and packaging.
Brochures, catalogues, press kits, annual reports & information.
Magazines, cover art, newspapers.
Promotes the company in an indirect way.
Limited edition design that elevates the concept.
Packaging design that elevates the concept.
Poster design that elevates the concept.
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
Art direction or design of the production befits the concept to elevate the piece.
Excellence in the use of humor to elevate the concept.
Excellence in the use of the written word to elevate the concept.
Excellence in the use of graphic design elements.
Excellence in the use of custom-designed graphic elements and hand-drawn elements.
Excellence in text motion, including 3D elements and typography.
Permanent branded environments that integrate the digital and physical world, encouraging audience interaction and engagement to foster brand loyalty.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Design of an exhibition or live event to promote a brand or brand's message.
Any hospitality or leisure related design to promote a brand or brand's message.
Design of a public space or designed for a public space.
Excellence in the use and execution of photography to elevate the piece.
Including temporary and permanent design.
Experience-led brand activations targeting businesses in a physical location, such as events, exhibitions, trade fairs, and conferences.
Experience-led brand activations aimed at consumers in a physical location, such as events, festivals, museums, parks, and libraries.
Experience-led brand activations in virtual worlds, including virtual concerts, fashion shows, festivals, theme parks, and escape rooms.
Spaces thoughtfully designed or reimagined to elevate and enrich the customer experience, often using AR, VR, or MR for immersive interaction.
Excellence in design work created from a collaboration between two or more firms, including brand and consumer partnerships to achieve impact.
Excellence in incorporating nature into indoor environmental design and spaces for both B2B and B2C brands, applicable at events, trade fairs, and conferences.
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink, or grocery.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
For work done for NGOs, charities, and non-profit organizations.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products and/or services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
Communications regarding politics, government, or public policy.
For all restaurants, QSR (Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in this category group, Digital/Mobile, reach their intended audience through websites, mobile apps, banner ads, rich media or other technology. Eligible platforms include but are not limited to tablets, computers, wearable technology, digital screens, and mobile phones.
Use of 360 degree video.
Advertising via applications created for mobile or other digital platforms.
Best use of banners and other rich media advertising to reach and connect with intended audience.
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
Interface and navigation.
Using digital platforms to evolve how business is conducted.
Advertising via games created for mobile or other digital platforms.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Groundbreaking, new, unique, or exceptionally creative use of technology. Synopsis must include why you think this idea is innovative.
Excellence in the design of interface & navigation that elevates the concept and is pleasing for the user.
Innovative, exciting, creative use of experiences for the customer in physical locations.
Must define the element that should be judged.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Intended to involve, engage, and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user.
Work that was created with the intent to go viral, widely circulated, shared.
Work using voice activated technology.
Best use of virtual reality or augmented reality.
Can include any type of animation. If mixed with live footage, both the animation and integration will be judged.
Art direction or design of the production befits the concept to elevate the piece.
Excellence in the use of humor to elevate the concept.
Excellence in the use of the written word to elevate the concept.
Excellence in the use of graphic design elements.
Excellence in the use of illustration.
Excellence in the design of interface and/or navigation that elevates the concept and is pleasing for the user.
Excellence in the art of moving graphic design. Can include elements of typography or digital images.
Excellence in the use of music and/or sound design to elevate the concept.
Must define the element of craft that should be judged.
Excellence in the use and execution of photography to elevate the piece.
Corporate Communications created for mobile platforms.
eCommerce created for mobile platforms.
Branded games created for mobile platforms.
Media/entertainment advertising created for mobile platforms.
Communications regarding politics, government, or public policy.
Products & services advertising created for mobile platforms.
Advertising through social media created for mobile platforms.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of
society. Sponsored by an NGO or non-profit.
Entries in this category group, Direct, directly connect the brand with the intended audience, creating a one-to-one communication/ relationship. Great collateral pieces charm and educate while building a brand’s image. They give consumers something to hold in their hands and hopefully their hearts as well.
Non-traditional or alternative items or placement.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Best use of direct or collateral to launch a new product or service.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Advertising that directly connects with the intended audience via automated mailing systems.
Best use of technology that is exceptionally creative, unique, or new.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Advertising that directly connects with the intended audience via media broadcast or streaming.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Intended to involve, engage, and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user.
Art direction or design of the production befits the concept to elevate the piece.
Excellence in the use of humor to elevate the concept.
Excellence in the use of the written word to elevate the concept.
Excellence in the use of graphic design elements.
Excellence in the use of illustration.
Must define the element of craft that should be judged.
Excellence in the use and execution of photography to elevate the piece.
Excellence in the use and execution of typography to elevate the piece.
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink, or grocery.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
For work done for NGOs, charities, and non-profit organizations.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products and/or services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
Communications regarding politics, government, or public policy.
For all restaurants, QSR(Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in this category group, Film, are moving image advertisements. Whether made for television, cinema, online, mobile devices, outdoor or elsewhere these pieces demonstrate excellence in storytelling using the medium of film or video.
You must enter the film in this category, or have the link available as supplemental for the judges, not just a case video.
Use of 360 degree video.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Must be entered as a campaign using 3 or more different types of media, led by a film component.
Film created to be interactive.
Film originally created for online, usually longer form content. If you enter here, cannot enter FI05 or FI06.
Film originally created for social media, usually shorter form content. If you enter here, cannot enter FI04 or FI06.
Film/commercial originally created for TV & Cinema buys. If you enter here, cannot enter FI04 or FI05.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Length of each spot is :10 seconds or less.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Work that was created with the intent to go viral, widely circulated, shared.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink or grocery.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
For work done for NGOs, charities, and non-profit organizations.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products and/or services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
Communications regarding politics, government, or public policy.
For all restaurants, QSR(Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities, including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
You can’t have great ads without great production. The Film Craft category group honors the individual contributions that create the mood, bring all the different moving parts together, and puts the spotlight on the people behind-the-scenes who collaborate to create great commercial films.
One or more performances stand out. You can only enter acting OR casting, not both.
Can include any type of animation. If mixed with live footage, both the animation and integration will be judged.
Art direction or design of the production befits the concept to elevate the piece.
Licensed or adapted music used to elevate the concept.
Celebrates work that creatively integrates the essence of New York City into its production. This includes leveraging the city’s iconic locations, energy, and cultural nuances to elevate the overall concept and impact of the piece.
Original music composed for the brand/piece that elevates the concept.
The casting befits the concept to elevate the piece. You can only enter acting OR casting, not both.
Excellence in the art of direction of photography in a motion picture (video or film).
Excellence in the art of direction of a motion picture (video or film).
The style and execution of editing/cutting elevates the concept in post-production.
Excellence in the use of color correcting and grading to elevate the concept.
Innovative use of craft that elevates the concept.
Recognizes outstanding creativity and execution in a music video. This includes direction, concept, cinematography, editing, and the ability to visually amplify the music’s story, mood, and emotional tone.
Honors exceptional work by a first-time or emerging director. This category focuses on showcasing a fresh vision and unique approach to storytelling through film or video, highlighting the promise and potential of new talent in the industry. Director must not have more than two years of professional experience in commercials and music videos.
Excellence in execution of all craft elements involved.
Excellence in the use of the written word to elevate the concept.
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
Excellence in sound design, audio mixing, or use of sound that elevates the concept.
Excellence in the use of visual effects to elevate the concept.
Entries in this category group, Financial Advertising, are all about gaining the rarest kind of consumer trust. These accounts are dedicated to educating consumers to the value of the product while convincing them to entrust the brand with their finances and most sensitive personal data. These campaigns have to be captivating, creative and informative while being held to the highest legal and ethical standards. Winners in these categories may include all types of media used in service of financial advertising and marketing.
Financial advertising with an activation and/or engagement component.
Yearly statement; Covers the current state of a company, its future goals, and a comprehensive financial breakdown of the past year for interested parties.
Accounting, audit & tax services for business to business.
Self-promotion, internal communications, recruitment, rebranding, etc.
Work created to communicate ideas, concepts, and internal changes.
Communications regarding financial advisers.
Communications regarding financial service providers.
Communications regarding investment banks.
Communications regarding mutual funds.
Accounting, audit & tax services for the consumer.
Yearly statement, covers the current state of a company, its future goals, and a comprehensive financial breakdown of the past year for interested parties.
Communications regarding commercial and retail banks.
Communications regarding self-promotion, recruitment, rebranding, etc.
Communications regarding credit cards, promotions, and sponsorships.
Communications regarding credit unions.
Communications regarding financial advisers.
Communications regarding financial media.
Communications regarding financial institutions/payment processors.
Communications regarding financial software and other technology.
Communications regarding financial planning.
Communications regarding insurance.
Communications regarding lending.
Communications regarding mutual funds.
Excellence in communications regarding retirement planning.
Excellence in communications using radio, podcasts, streaming audio, etc.
Excellence in the art of branding.
Excellence in the art of direct communication with the intended audience.
Excellence in event or program promotion. Includes all types of media advertising at or during the event or program.
Excellence in communications using motion video not shown on TV or cinema screens.
Excellence in communications using motion video for TV or cinema.
Excellence in PR stunts, pop-up events, and/or guerilla marketing.
Excellence in communication using 3 or more different types of media.
Excellence in communications used to inform and increase awareness to target audiences of the merits of a product, service, brand, or issue.
Excellence in work created for digital or mobile, including websites, apps, etc.
Excellence in communication utilizing outdoor elements.
Excellence in communication using printed communications.
Excellence in communications used to better the relationship between company and consumer.
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
Excellence in sponsorships, promotions, and tie-ins.
Excellence in work created for social media platforms.
Excellence in website design.
Entries in the category group, Outdoor, may use many kinds of media but are all seen and experienced out of home. Utilizing public spaces to convey the brand’s message, including but not limited to: Billboards, Posters, Transit Advertising, Ambient Advertising, Digital Screens, Public Events, Public Spaces, etc.
Non-traditional or alternative items or placement.
Best use of billboards, installations, or posters. Traditional paid media displays.
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
Best use of digital displays in public, out-of-home, spaces. Can include indoor or outdoor public spaces.
Best use of experiential advertising and marketing in an outdoor setting.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Best use of murals for outdoor advertising and marketing.
Work done with in-the-moment and original thinking, fast reaction, and an investment in craft.
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Best outdoor/out-of-home takeover.
Best use of technology that is exceptionally creative, unique, or new for an outdoor piece.
Best use of transit for outdoor advertising and marketing.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Creative work enhanced or driven by data. Work entered can also be about but not limited to: Data collection and research, data visualization, and data integration.
Intended to involve, engage, and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user.
Art direction or design of the production befits the concept to elevate the piece.
Excellence in the use of humor to elevate the concept.
Excellence in the use of the written word to elevate the concept.
Excellence in the use of graphic design elements.
Excellence in the use of illustration.
Must define the element of craft that should be judged.
Excellence in the use and execution of photography to elevate the piece.
Excellence in the use and execution of typography to elevate the piece.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink, or grocery.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
For work done for NGOs, charities, and non-profit organizations.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products and/or services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
Communications regarding politics, government, or public policy.
For all restaurants, QSR(Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including, but not limited to: Airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in this category group, Package & Product Design, are all about the craft and creation of packaging or new products. The best of the best in this category blend great design with function that ultimately enhances the brand.
Packaging that is environmentally friendly or made with the intent to help protect the planet and resources. Can include recyclable, biodegradable, compostable, reusable.
A product that is environmentally friendly or made with the intent to help protect the planet and resources. Can include recyclable, biodegradable, compostable, reusable.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Groundbreaking, new, unique, or exceptionally creative work in package/product design that pushes the medium forward. Synopsis must include why you think this idea is innovative.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Best use of technology that is exceptionally creative, unique, or new in package or product design.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Art direction or design of the production befits the concept to elevate the piece.
Excellence in the use of the written word to elevate the concept.
Excellence in the use of graphic design elements.
Excellence in the use of illustration.
Must define the element of craft that should be judged.
Excellence in the use and execution of photography to elevate the piece.
Excellence in the use and execution of typography to elevate the piece.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink, or grocery.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
For work done for NGOs, charities, and non-profit organizations.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products and/or services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
Communications regarding politics, government, or public policy.
For all restaurants, QSR(Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Transportation including subways, trains, buses, bikeshares. Please note: Airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to: Airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
This category group, Print, honors excellence in printed or published media. Eligible entries including but not limited to billboards, posters, newspapers, magazines, calendars, whether traditional printed materials or digital.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Must be entered as a campaign using 3 or more different types of media, led by a print component.
Print advertising created to be interactive with the intended audience.
Best use of print in a newspaper or magazine.
Must define the element that should be judged.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Best use of technology that is exceptionally creative, unique, or new in print.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Excellence in overall execution of and compilation of various visual languages to form one distinct, aesthetic voice.
Excellence in the use of humor to elevate the concept.
Excellence in the use of the written word to elevate the concept.
Excellence in the use of graphic design to elevate the concept.
Excellence in the use of illustration.
Must define the element of craft that should be judged.
Excellence in the use and execution of photography to elevate the piece.
Excellence in the use and execution of typography to elevate the piece.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink, or grocery.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
For work done for NGOs, charities, and non-profit organizations.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products & services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
Communications regarding politics, government, or public policy.
For all restaurants, QSR(Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to: airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
This category group, Public Relations, honors excellence in reputation management, creative communications and awareness with the goal of increasing positive perception and good will toward the brand. Eligible entries include but are not limited to corporate branding, crisis management, events, and public service advertising. PR campaigns often include an earned media tactic.
ADDITIONAL INFORMATION WILL BE REQUIRED FOR THESE CATEGORIES (SEE ENTRY GUIDE PDF)
What the judges are looking for:
1. Creativity & Innovation (20%):
Originality: Showcase truly novel concepts and executions. Go beyond simply adapting existing trends. Explain what makes this campaign uniquely innovative within the PR landscape. Provide specific examples of how the work breaks new ground.
Impactful Disruption: Demonstrate how the creative disrupted the status quo and captured attention in a meaningful way. Did it spark debate? Did it generate earned media coverage beyond expectations? Did it change perceptions or behaviors? Quantify and qualify this disruption.
Creative Storytelling: Explain the narrative arc and core message. How did the storytelling resonate emotionally with the target audience? Provide evidence of audience connection and engagement with the narrative. Show, don't just tell, how the story unfolded across different channels.
2. Strategic Thinking & Planning (30%):
Strategic Rationale: Clearly articulate the strategic thinking behind the campaign. Connect the dots between the objectives, the target audience insights, and the chosen tactics. Explain why these specific strategies were selected and how they worked together to achieve the desired outcomes.
Target Audience Understanding: Demonstrate a deep understanding of the target audience's needs, motivations, and media consumption habits. Provide evidence of the research and insights that informed the strategy. Show how the campaign was tailored to resonate specifically with this audience.
Channel Strategy & Integration: Explain the rationale behind the chosen channels and how they worked together in a cohesive and integrated way. Demonstrate how earned media was maximized and how owned, shared, and paid media (if used) amplified the campaign's reach and impact.
3. Impact and Effectiveness (50%):
Measurable Results: Provide clear and compelling evidence of the campaign's impact, directly tied to the stated objectives. Go beyond vanity metrics like impressions and focus on meaningful outcomes such as changes in brand perception, purchase intent, or actual behavior. Use data visualization where possible to showcase the results effectively.
Qualitative Evidence: Supplement quantitative data with qualitative evidence such as testimonials, case studies, or media coverage that demonstrates the campaign's impact on the target audience and other stakeholders. Capture the human impact of the work.
Long-Term Impact (if applicable): If the campaign had a lasting impact beyond its initial timeframe, highlight this. Did it create a sustained conversation? Did it lead to long-term changes in policy or behavior? Demonstrate the enduring value of the work.
Work that was created with the intent to increase loyalty to the brand.
PR campaigns using celebrity/influencer as part of the campaign.
Created value by fostering a sense of community, engaging the audience, and inspiring interaction, resulting in positive attitudes toward the brand. Includes user-generated content.
Campaigns demonstrating a brand’s commitment to ethical practices and positive social and/or environmental impact, including sustainability, community engagement, philanthropy, and ethical labor practices (Pro Bono organization and campaigns are not accepted in this category).
Campaigns created to respond to a crisis or issue regarding the brand's image.
Use of a digital or mobile platform to enhance a brand's image, perception, or message.
Use of an event or stunt to enhance a brand's image or message.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
PR that creatively leverages media outlets to enhance a brand's reputation/perception.
PR campaigns promoting cross-cultural tolerance and understanding, or that build relationships with diverse audiences.
Work done with in-the-moment, original thinking, fast reaction, and an investment in craft.
Excellence achieved with limited budget/resources (jury brief must include budget and explanation of why you qualify for this award).
PR campaigns creatively using social media to enhance a brand’s image, perception, or message.
Best use of technology that is exceptionally creative, unique, or new in PR piece.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Creative work enhanced or driven by data, including but not limited to data collection and research, data visualization, and data integration.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit.)
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Campaigns focused on financial products, services, institutions, or investor relations, encompassing banking, investment, insurance, and fintech.
Any type of food, drink, grocery, or restaurant.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
Any and all types of media, entertainment, or events.
Public service or education for the betterment of society. Sponsored by an NGO or non-profit.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products and/or services that don’t fit easily into the above categories. (You cannot enter any other Products & Services category if you enter here)
Communications regarding politics, government, or public policy.
For all restaurants, QSR (Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Public relations campaigns and initiatives specifically focused on professional, amateur, or recreational sports. This includes work for teams, leagues, athletes, sporting venues, events, sponsorships, and the marketing of sport-related products and services (excluding general fitness/training, which falls under HEALTHCARE, and sports equipment, which falls under DURABLE GOODS).
Work related to software, hardware, internet services, mobile applications, AI, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services (includes B2B and B2C technology communications).
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in this category group, Purpose, use creative communication to encourage and affect changes in attitude, perception or behavior which will ultimately have a positive impact on the world. With intent toward the betterment of people, animals or the environment, winners in these categories may include all types of media.
Each case is evaluated by the jury through the lens of impact.
Jurors seek cases where Purpose is done right - where there is evidence that Purpose, clearly articulated, authentically guides the business and results in better outcomes for employees, the company, and/or the community in which they operate.
70% of the score, equally weighted for each:
-Purpose articulated
-Business challenge/context where Purpose guided decisions
-Execution - how the purpose was brought to life
30% of the score:
- Results of the Purpose on any or all of the following stakeholders: employees, the business, the community in which you operate
Public service campaign intended to help children in any way.
Public service intended to educate on civic or social issues.
Public service campaign in response to an event that caused hardship.
Public service intended to educate, change perception, or inspire action towards promoting and advocating for human rights.
Public service intended to raise money for a cause.
Public service intended to promote peace.
Use of tech to power purposeful and effective advertising.
Collaboration between two or more entities working towards the betterment of society.
This category group is for work done by agencies of 50 people and less. Work entered into the Small Agency category group, will be judged by its own Executive Jury panel. Work entered here IS eligible in all other category groups.
Small agency advertising utilizing an activation & engagement component.
Small agency advertising utilizing an audio/radio component.
Small agency advertising utilizing an avant-garde/innovative component.
Start-up advertising utilizing branded content/entertainment.
Small agency advertising utilizing collaboration(s) and/or partnership(s).
Small agency advertising utilizing design.
Small agency advertising utilizing a digital/mobile component.
Small agency advertising utilizing a direct and/or collateral component.
Small agency advertising utilizing a film component.
Small agency advertising utilizing film craft.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Small agency advertising utilizing an outdoor component.
Small agency advertising utilizing package and/or product design.
Small agency advertising utilizing a print component.
Small agency advertising utilizing a public relations component.
Small agency advertising that is risk-taking, courageous, fearless, daring. The concept could have been rejected in the approval process or by the client but brave choices made it happen. Jury Brief must detail why this idea deserves to win.
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Small agency advertising created with a purpose in mind.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink, or grocery.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
For work done for NGOs, charities, and non-profit organizations.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products and/or services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
Communications regarding politics, government, or public policy.
For all restaurants, QSR(Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or Leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in this category group, Social Media & Influencer, spread the brand message through public sharing, commenting and expressions of opinions and content. Results are measured by reach in views, likes, shares, comments, user-generated content, etc. Eligible entries include but not limited to marketing solutions which utilize Facebook, Instagram, Twitter or Influencers to increase audience engagement.
Must be entered as a campaign using 3 or more different types of media led by a social media component. Cannot be a cut/paste of work across mediums, must use the strengths of each.
Groundbreaking, new, unique, or exceptionally creative use of an Influencer(s).
Groundbreaking, new, unique, or exceptionally creative use of a partnership or collaboration used in social media.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Groundbreaking, new, unique, or exceptionally creative use of social media to promote the brand.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Excellence achieved with limited budget/resources. Jury brief must include budget and explanation of why you qualify for this award.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Best use of technology that is exceptionally creative, unique, or new in social media.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Intended to involve, engage, and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user.
Campaigns achieving excellent results in reach and are widely circulated, viewed and shared.
Primary or initial platform used.
Primary or initial platform used.
Primary or initial platform used.
Social campaigns that integrate multiple media platforms, online or offline, and live events. The work should demonstrate that these elements are essential to or drive the campaign’s overall impact and execution.
Primary or initial platform used.
Primary or initial platform used.
Primary or initial platform used.
Primary or initial platform used.
Primary or initial platform used.
This category group honors excellence in Student work. When seen with fresh eyes, advertising takes on an entirely new look. The competition honors the next generation of advertising greats, those with the ability to make us look at things in a way we never have before and never will again.
Excellence in the design and execution of the artistic/aesthetic elements.
Excellence in the use of humor to elevate the concept.
Excellence in the use of the written word to elevate the concept.
Excellence in the use of graphic design elements.
Excellence in the use of illustration.
Excellence in the design of interface & navigation that elevates the concept and is pleasing for the user.
Excellence in the use and execution of photography to elevate the piece.
Excellence in the use and execution of typography to elevate the piece.
One or more performances stand out.
Can include any type of animation. If mixed with live footage, both the animation and integration will be judged.
Art direction or design of the production befits the concept to elevate the piece.
Licensed or adapted music used to elevate the concept.
The casting befits the concept to elevate the piece.
Excellence in the art of direction of photography in a motion picture (video or film).
Excellence in the art of direction of a motion picture (video or film).
The style and execution of editing/cutting elevates the concept in post-production.
The use of original music composed for the brand/piece elevates the concept.
Excellence in execution of all craft elements involved.
Excellence in the use of the written word to elevate the concept.
Excellence in sound design, audio mixing, or use of sound that elevates the concept.
Excellence in the use of humor to elevate the concept.
Excellence in the use of visual effects to elevate the concept.
Radio spots, podcasts, streaming, and/or downloadable audio content.
Groundbreaking, new, unique, or exceptionally creative execution or use. Synopsis must include why you think this is idea is innovative.
Seamlessly blend a brand's message with content or entertainment.
Creative excellence in visual craftmanship.
Reach their intended audience through websites, mobile apps, banner ads, and more using tablets, mobile phones, computers, etc.
Direct communication with the intended audience. Collateral pieces the audience can hold in their hands (and hopefully their hearts as well).
Moving picture advertising: film or video.
Out of home advertising including but not limited to: Billboards, posters, digital screens, public spaces.
Public service or education for the betterment of society; Social and environmental good.
Traditional or digital print advertising.
Campaigns intended to alter perception and good will toward a brand or brand's message.
This category group, The Future Now, is for interesting, meaningful, bespoke use of technology to provide experience and/or innovation leading to a better consumer experience.
Leveraging technology (hardware and software) in new and unimaginable ways to solve problems for clients.
ADDITIONAL INFORMATION WILL BE REQUIRED FOR THESE CATEGORIES (SEE RULES AND REGS PDF).
Celebrating excellence in the use of iconic New York City in advertising. If your work captures the vibe of New York City, enhancing your concept with images, sounds, songs, landmarks, people, or famous sayings and mottos, we want to see it and honor it. These must be paid advertisements that ran during the eligibility period. Enter for free. Jury Brief must include why you 100% think this piece deserves this award.
The NYF’IN FUNNY category group is for work that cuts like a spork, and brings us together through tears and an underwear change or just makes you say “WTF?!”. In this category group, all that matters is the funny.
Inspired by the NYC Marathon, a beloved race that embodies grit, endurance, and determination, The NYF Marathon honors the same relentless spirit in the world of creativity and enduring brand platforms.
This category celebrates brand platforms that go the distance—showcasing enduring, innovative communication efforts and work that builds on its initial platform and proves its ability to run the media marathon, not just the sprint. In the city that never sleeps, brilliance isn’t just created—it’s sustained.
Entry Requirements
To qualify for The NYF Marathon, submissions must include:
• A brand platform that has been active in the market for at least THREE YEARS.
• At least three distinct campaigns as part of an overarching brand strategy.
• At least one campaign launched or implemented after January 1, 2024.
• This year’s case study showcasing the latest campaign.
•. A case study or write-up describing how this year's campaign builds on and evolves the brand platform from the previous year's work.
Scoring Criteria
The judges will evaluate entries based on: The campaign’s creative use of the brand platform and how the current campaign has built on past campaigns to evolve and strengthen the platform.
New York Festivals, in partnership with the African Cristal Festival, is proud to present the NYF Cristal Village Award.
This award celebrates creative brand and experience work that educates for good, recognizing campaigns and initiatives across any channel - with broad appeal, purpose, and driving cultural synergy and understanding.
To qualify for this award, work must embody a strong sense of purpose, inspire new thinking, or deeper understanding, change attitudes and behaviours - for social good. The award focuses on entries that bridge cultures and deliver messages with wide-reaching, positive impact.
Examples of eligible work include, but are not limited to, campaigns delivering human & community-driven brand activation, new product and service launches and activation - with a strong social focus, climate and sustainability change, mental, physical health & wellness impact, disease awareness, animal welfare, and human rights.
Entry fees for submissions in this category will go towards sponsoring Pan-African young creatives to attend the African Cristal Festival, planned to take place in Casablanca, Morocco in September 2025. Both NY Festival and The African Cristal Festival hope that such an experience for young talent will change and inspire lives.
Entries will be judged by NYFA 2025 Executive Jury Member and African Cristal Festival Chair, Justin Thomas-Copeland, along with esteemed jurors