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Entries in this category group, Activation & Engagement, build brands through active interaction with the target audience. Execution is limited only by the imagination. These categories can include anything from an event, film, flash mob, or even an outdoor sculpture. The one thing it can’t be? Passive. Because with this strategy, audiences aren’t just viewing an advertisement – they should be experiencing the brand. Whether the piece elicits emotion, action or interaction, winners will have demonstrated not just a creative, unique or outrageous scenario, but also a successful and measurable idea with results that activate and engage the audience.
LIMITS: The same entry may be entered in up to 5 categories in Best Use.
Non-traditional or alternative items or placement.
TV, cinema, or digital moving image or audio advertisements.
Created extra value by fostering a sense of community, engaging the audience and inspiring interaction not only with the brand but with each other. Includes user-generated content.
Contests, sweepstakes, lotteries.
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in
this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
PR stunts, pop-up events, guerilla marketing.
Trade shows, art installations.
Displays, demonstrations.
Live shows, concerts, festivals.
Using a mobile device or platform such as tablet, phone, app.
Using print or outdoor/out-of-home media.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Excellence achieved with limited budget/resources. Jury brief must include budget and explanation of why you qualify for this award.
Using a social media platform such as Facebook, Twitter, Instagram.
Public service or education with an activation & engagement component. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Best use of technology with an activation and/or engagement component.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Having a virtual reality or augmented reality component.
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Any type of food, drink, grocery or restaurant.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
Any and all types of media, entertainment, or events.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products & services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
Communications regarding politics, government, or public policy.
Worked related to retail stores and/or eCommerce.
Transportation including subways, trains, buses, bikeshares. Please Note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in this category group, Audio/Radio, leave the visuals to the imagination of the viewer, choosing instead to use the power of sound to convey their message. Eligible work includes but is not limited to radio spots, podcasts, streaming and downloadable audio content.
LIMITS: The same entry may be entered in up to 5 categories in Best Use.
Length of each spot is :60 seconds or less.
Length of each spot is over :60 seconds.
The ad is a podcast or runs during a podcast.
The ad reaches its intended audience via streaming.
The ad reaches its intended audience via radio.
Creative and innovative use of the audio/radio medium to communicate the brand's message.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Best use of technology that is exceptionally creative, unique, or new.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
LIMITS: No limits in Craft categories
The acting or voiceover elevates the overall piece.
Excellence in the use of humor to elevate the concept.
Excellence in the use of music and/or sound design to elevate the concept.
Excellence in the use of the written word to elevate the concept.
Excellence in the use of sound and audio mixing.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Any type of food, drink, grocery, or restaurant.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
Any and all types of media, entertainment, or events.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products & services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
Communications regarding politics, government, or public policy.
All retail stores and/or ecommerce.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in this category group, Avant-Garde/Innovative, stand out in a unique, new, groundbreaking or exceptionally creative manner. Work that sets a new standard, challenges the norm, or amazes with a huge “Wow!” factor. In addition to your supporting creative, you must provide a statement in the Jury Brief that tells the jury why your entry deserves to be judged in the category. With creative idea being the stand out component, judging will be weighted towards the Idea/Concept.
LIMITS: The same entry may be entered in up to 4 categories.
Exceptionally creative, groundbreaking, unique, or new way of connecting with the audience.
Exceptionally creative, groundbreaking, unique, or new use of medium. Can include audio/radio, film, outdoor, or print.
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
Exceptionally creative, groundbreaking, unique, or new use of digital/mobile to change or create a new business practice.
Connects the audience with the brand through a live experience.
Exceptionally creative, groundbreaking, unique, or new use of package design.
Exceptionally creative, groundbreaking, unique, or new product.
Exceptionally creative, groundbreaking, unique, or new use of social media.
Innovative use of data to inform creative executions.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Excellence achieved with limited budget/resources. Jury brief must include budget and explanation of why you qualify for this award.
Best use of technology that is exceptionally creative, groundbreaking, unique, or new.
Entries in this category group, Branded Content/Entertainment, seamlessly blend the brand’s message with entertainment/content as a way to connect with their audience. This approach chooses to entertain or inform in ways that are complementary to the Brand’s marketing strategy and values, often aiming to make an emotional connection with the audience rather than hard, straight sell.
LIMITS: The same entry may be entered in up to 4 Best Use categories.
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
In-game advertising.
Groundbreaking, new, unique, or exceptionally creative branded content/entertainment that pushes the medium forward. Jury Brief must include why you think this idea is innovative.
Branded entertainment/content that happens in front of a live audience.
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
Excellence achieved with limited budget/resources. Jury brief must include budget and explanation of why you qualify for this award.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
The perfect match of sponsor and content that make an emotional connection with the audience.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and/or data integration.
Intended to involve, engage, and inspire the audience to participate and create their own content that furthers the original idea/message. The ultimate collaboration between brand and user.
Virtual reality or augmented reality.
One or more performances that stand out. You can only enter acting OR casting, not both.
Can include any type of animation. If mixed with live footage, both the animation and integration will be judged.
Art direction or design of the production befits the piece and elevates the concept.
Original music composed for the brand/piece that elevates the concept.
Excellence in the use of humor to elevate the concept.
Licensed or adapted music used to elevate the concept.
The casting befits the concept to elevate the piece. You can only enter acting OR casting, not both.
Excellence in the art of direction or photography of a motion picture (video or film).
Excellence in the art of direction of a motion picture (video or film).
The style and execution of editing/cutting elevates the concept in post-production.
Must define the element of craft that should be judged.
Excellence in the execution of all craft elements working together to elevate the piece.
Excellence in the use of the written word to elevate the concept.
Excellence in sound design, audio mixing, or use of sound to elevate the concept.
Excellence in the use of visual effects to elevate the concept.
Using the audio/radio medium.
Using digital/mobile/social.
Using film or video made for cinema or television.
Using film or video made for the web, streaming, apps, or other online medium.
Using an outdoor medium.
Using design, art, or photography in either traditional or digital print media.
Using the written word in print (e.g., books, articles, stories, written ads) to entertain.
LIMITS: The same entry may be entered into only 1 Product or Service Category.
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Work related to finance and investment.
Any type of food, drink, grocery, or restaurant.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
Any and all types of media, entertainment, or events.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products & services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
Communications regarding politics, government, or public policy.
Work related to retail stores and/or eCommerce.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships, and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities, including but not limited to: airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in the category group, Collaborations & Partnerships, bring together two or more brands, individuals and/or organizations to work on a singular message. Unique relationships can spark amazing creative and open up new audiences. These types of advertisements ultimately benefit the group as well as the individual brands with their team effort.
Working in collaboration or partnership with a celebrity/influencer to connect with the targeted audience.
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
Groundbreaking, new, unique, or exceptionally creative use of collaborations and/or partnerships that pushes the medium forward in the industry. Synopsis must include why you think this idea is innovative.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Creative work enhanced or driven by data. Work entered can also be about but not limited to: data collection and research, data visualization, and data integration.
Intended to involve, engage, and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user.
Work that was created with the intent to go viral, widely circulated, and/or shared.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Banking, investment, insurance
Any type of food, drink, grocery, or restaurant.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
Any and all types of media, entertainment, or events.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products and/or services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
Communications regarding politics, government, or public policy.
All retail stores and/or ecommerce.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Commerce Channels have the most untapped creative potential to grow people and brands. This category group is for the commerce-led idea that moves beyond ecommerce and opens it up across the shopper/physical retail space. The new category group honors marketing’s transformation to hybrid experiences that harness both digital and physical channels, to both engage and transact.
Contests, sweepstakes, lotteries
Work which uses messaging services, chatbots, voice assistants, customer assistance, etc. to improve the online shopping experience through real-time, personalised customer engagement.
Online and offline work designed to attract or maintain customers, encourage customer activity and increase overall transaction value. This may include, but is not limited to, promotions, competitions, geofencing, app and social integration etc.
Design of online commerce site or app.
The seamless integration of transactional commerce and entertainment content through unexpected partnerships and brand experiences. Including, but not limited to, long form content, retail theatre, gaming, sports, music, virtual worlds, etc.
Commerce work that demonstrates the inventive use of new or existing technology, platforms, media or channels.
Including, but not limited to, offline retail promotions, store displays, pop-up stores and events, product sampling / trial, limited edition products, etc.
eCommerce created for mobile platforms.
Work that effectively integrates multiple digital and physical channels to provide exceptional customer experience and conversion.
Creative use of payment solutions, including but not limited to, software & apps, blockchain technology, cryptocurrencies, nfts, mobile wallets and reward programs automation, delegated authority, hyper convenience and order buttons. Does not include prototypes of early stage technology.
Consumer touch points & instore collateral
Tangible items created to promote the brand or message.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft. Involves the instantaneous collection, analysis, and distribution of data to personalize the consumer shopping experience.
Work which harnesses social platforms to engage consumers and drive business results.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Including, but not limited to, responsible consumption and production, packaging, economic models (ie replenishment), environmentally friendly shipping options, waste management, commerce for good, etc.
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Banking, investment, insurance.
Any type of food, drink, grocery, or restaurant.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
Any and all types of media, entertainment, or events.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products and/or services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
Communications regarding politics, government, or public policy.
All retail stores and/or ecommerce.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in the category group, Design, demonstrate creative excellence in visual craftsmanship. Art meets commerce here to inspire, delight, intrigue, catch the consumer’s eye and create brand recognition. Judging will have 50% based on the execution of design.
Launch or relaunch of new brand or product.
Printed or digital.
Printed or digital.
Including but not limited to annual reports, catalogues, recruitment.
Work created for digital or mobile. Includes but is not limited to websites and apps.
Pieces designed to be mailed directly to the consumer.
Includes design of logos and IDs in any media.
Other design that does not fit easily into any of the above categories. If you enter this category you cannot enter any other Brand Design categories.
Tangible items created to promote the brand or message.
Brochures, catalogues, press kits, annual reports & information.
Magazines, cover art, newspapers.
Promotes the company in an indirect way.
Limited edition design that elevates the concept.
Packaging design that elevates the concept.
Poster design that elevates the concept.
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
Art direction or design of the production befits the concept to elevate the piece.
Excellence in the use of humor to elevate the concept.
Excellence in the use of the written word to elevate the concept.
Excellence in the use of graphic design elements.
Excellence in the use of illustration.
Must define the element of craft that should be judged.
Excellence in the use and execution of photography to elevate the piece.
Excellence in the use of typography to elevate the concept.
Other environmental/experiential design that does not fit easily into the above categories. If you enter this category you cannot enter any other Environmental/Experiential Design categories.
Design of online commerce site or app.
Design of an exhibition or live event to promote a brand or brand's message.
Any hospitality or leisure related design to promote a brand or brand's message.
Design of a public space or designed for a public space.
Including temporary and permanent design.
Entries in this category group, Digital/Mobile, reach their intended audience through websites, mobile apps, banner ads, rich media or other technology. Eligible platforms include but are not limited to tablets, computers, wearable technology, digital screens, and mobile phones.
Use of 360 degree video.
Advertising via applications created for mobile or other digital platforms.
Best use of banners and other rich media advertising to reach and connect with intended audience.
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
Interface and navigation.
Using digital platforms to evolve how business is conducted.
Advertising via games created for mobile or other digital platforms.
Groundbreaking, new, unique, or exceptionally creative use of technology. Synopsis must include why you think this idea is innovative.
Excellence in the design of interface & navigation that elevates the concept and is pleasing for the user.
Innovative, exciting, creative use of experiences for the customer in physical locations.
Must define the element that should be judged.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Intended to involve, engage, and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user.
Work that was created with the intent to go viral, widely circulated, shared.
Work using voice activated technology.
Best use of virtual reality or augmented reality.
Can include any type of animation. If mixed with live footage, both the animation and integration will be judged.
Art direction or design of the production befits the concept to elevate the piece.
Excellence in the use of humor to elevate the concept.
Excellence in the use of the written word to elevate the concept.
Excellence in the use of graphic design elements.
Excellence in the use of illustration.
Excellence in the design of interface and/or navigation that elevates the concept and is pleasing for the user.
Excellence in the art of moving graphic design. Can include elements of typography or digital images.
Excellence in the use of music and/or sound design to elevate the concept.
Must define the element of craft that should be judged.
Excellence in the use and execution of photography to elevate the piece.
Corporate Communications created for mobile platforms.
eCommerce created for mobile platforms.
Branded games created for mobile platforms.
Media/entertainment advertising created for mobile platforms.
Communications regarding politics, government, or public policy.
Products & services advertising created for mobile platforms.
Advertising through social media created for mobile platforms.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Entries in this category group, Direct, directly connect the brand with the intended audience, creating a one-to-one communication/ relationship. Great collateral pieces charm and educate while building a brand’s image. They give consumers something to hold in their hands and hopefully their hearts as well.
Non-traditional or alternative items or placement.
Best use of direct or collateral to launch a new product or service.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Advertising that directly connects with the intended audience via automated mailing systems.
Best use of technology that is exceptionally creative, unique, or new.
Advertising that directly connects with the intended audience via media broadcast or streaming.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Intended to involve, engage, and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user.
Art direction or design of the production befits the concept to elevate the piece.
Excellence in the use of humor to elevate the concept.
Excellence in the use of the written word to elevate the concept.
Excellence in the use of graphic design elements.
Excellence in the use of illustration.
Must define the element of craft that should be judged.
Excellence in the use and execution of photography to elevate the piece.
Excellence in the use and execution of typography to elevate the piece.
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Banking, Investment, Insurance
Any type of food, drink, grocery, or restaurant.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
Any and all types of media, entertainment, or events.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products and/or services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
Communications regarding politics, government, or public policy.
Worked related to retail stores and/or eCommerce.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in this category group, Film, are moving image advertisements. Whether made for television, cinema, online, mobile devices, outdoor or elsewhere these pieces demonstrate excellence in storytelling using the medium of film or video.
You must enter the film in this category, or have the link available as supplemental for the judges, not just a case video.
Use of 360 degree video.
Must be entered as a campaign using 3 or more different types of media, led by a film component.
Film created to be interactive.
Film originally created for online, usually longer form content. If you enter here, cannot enter FI05 or FI06.
Film originally created for social media, usually shorter form content. If you enter here, cannot enter FI04 or FI06.
Film/commercial originally created for TV & Cinema buys. If you enter here, cannot enter FI04 or FI05.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Length of each spot is :10 seconds or less.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Work that was created with the intent to go viral, widely circulated, shared.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Any type of food, drink, grocery, or restaurant.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
Any and all types of media, entertainment, or events.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products and/or services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
Communications regarding politics, government, or public policy.
Work related to retail stores and/or eCommerce.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities, including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
You can’t have great ads without great production. The Film Craft category group honors the individual contributions that create the mood, bring all the different moving parts together, and puts the spotlight on the people behind-the-scenes who collaborate to create great commercial films.
One or more performances stand out. You can only enter acting OR casting, not both.
Can include any type of animation. If mixed with live footage, both the animation and integration will be judged.
Art direction or design of the production befits the concept to elevate the piece.
The casting befits the concept to elevate the piece. You can only enter acting OR casting, not both.
Licensed or adapted music used to elevate the concept.
Original music composed for the brand/piece that elevates the concept.
Excellence in the art of direction of photography in a motion picture (video or film).
Excellence in the art of direction of a motion picture (video or film).
The style and execution of editing/cutting elevates the concept in post-production.
Excellence in the use of color correcting and grading to elevate the concept.
Innovative use of craft that elevates the concept.
Excellence in execution of all craft elements involved.
Excellence in the use of the written word to elevate the concept.
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
Excellence in sound design, audio mixing, or use of sound that elevates the concept.
Excellence in the use of visual effects to elevate the concept.
Entries in this category group, Financial Advertising, are all about gaining the rarest kind of consumer trust. These accounts are dedicated to educating consumers to the value of the product while convincing them to entrust the brand with their finances and most sensitive personal data. These campaigns have to be captivating, creative and informative while being held to the highest legal and ethical standards. Winners in these categories may include all types of media used in service of financial advertising and marketing.
Financial advertising with an activation and/or engagement component.
Yearly statement; Covers the current state of a company, its future goals, and a comprehensive financial breakdown of the past year for interested parties.
Accounting, audit & tax services for business to business.
Self-promotion, internal communications, recruitment, rebranding, etc.
Work created to communicate ideas, concepts, and internal changes.
Communications regarding financial advisers.
Communications regarding financial service providers.
Communications regarding investment banks.
Communications regarding mutual funds.
Accounting, audit & tax services for the consumer.
Yearly statement, covers the current state of a company, its future goals, and a comprehensive financial breakdown of the past year for interested parties.
Communications regarding commercial and retail banks.
Communications regarding self-promotion, recruitment, rebranding, etc.
Communications regarding credit cards, promotions, and sponsorships.
Communications regarding credit unions.
Communications regarding financial advisers.
Communications regarding financial media.
Communications regarding financial software and other technology.
Communications regarding financial planning.
Communications regarding insurance.
Communications regarding lending.
Communications regarding mutual funds.
Communications regarding financial institutions/payment processors.
Excellence in communications regarding retirement planning.
Excellence in the art of branding.
Excellence in the art of direct communication with the intended audience.
Excellence in communication using 3 or more different types of media.
Excellence in event or program promotion. Includes all types of media advertising at or during the event or program.
Excellence in PR stunts, pop-up events, and/or guerilla marketing.
Excellence in communication utilizing outdoor elements.
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
Excellence in communication using printed communications.
Excellence in communications using radio, podcasts, streaming audio, etc.
Excellence in communications using motion video not shown on TV or cinema screens.
Excellence in communications using motion video for TV or cinema.
Excellence in communications used to inform and increase awareness to target audiences of the merits of a product, service, brand, or issue.
Excellence in communications used to better the relationship between company and consumer.
Excellence in sponsorships, promotions, and tie-ins.
Excellence in work created for digital or mobile, including websites, apps, etc.
Excellence in work created for social media platforms.
Excellence in website design.
Entries in the category group, Outdoor, may use many kinds of media but are all seen and experienced out of home. Utilizing public spaces to convey the brand’s message, including but not limited to: Billboards, Posters, Transit Advertising, Ambient Advertising, Digital Screens, Public Events, Public Spaces, etc.
Non-traditional or alternative items or placement.
Best use of billboards, installations, or posters. Traditional paid media displays.
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
Best use of digital displays in public, out-of-home, spaces. Can include indoor or outdoor public spaces.
Best use of experiential advertising and marketing in an outdoor setting.
Best use of murals for outdoor advertising and marketing.
Work done with in-the-moment and original thinking, fast reaction, and an investment in craft.
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Best outdoor/out-of-home takeover.
Best use of technology that is exceptionally creative, unique, or new for an outdoor piece.
Best use of transit for outdoor advertising and marketing.
Creative work enhanced or driven by data. Work entered can also be about but not limited to: Data collection and research, data visualization, and data integration.
Intended to involve, engage, and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user.
Art direction or design of the production befits the concept to elevate the piece.
Excellence in the use of humor to elevate the concept.
Excellence in the use of the written word to elevate the concept.
Excellence in the use of graphic design elements.
Excellence in the use of illustration.
Must define the element of craft that should be judged.
Excellence in the use and execution of photography to elevate the piece.
Excellence in the use and execution of typography to elevate the piece.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Banking, investment, insurance.
Any type of food, drink, grocery, or restaurant.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
Any and all types of media, entertainment, or events.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products and/or services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
Communications regarding politics, government, or public policy.
Work related to retail stores and/or eCommerce.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including, but not limited to: Airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in this category group, Package & Product Design, are all about the craft and creation of packaging or new products. The best of the best in this category blend great design with function that ultimately enhances the brand.
Packaging that is environmentally friendly or made with the intent to help protect the planet and resources. Can include recyclable, biodegradable, compostable, reusable.
A product that is environmentally friendly or made with the intent to help protect the planet and resources. Can include recyclable, biodegradable, compostable, reusable.
Groundbreaking, new, unique, or exceptionally creative work in package/product design that pushes the medium forward. Synopsis must include why you think this idea is innovative.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Best use of technology that is exceptionally creative, unique, or new in package or product design.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Art direction or design of the production befits the concept to elevate the piece.
Excellence in the use of the written word to elevate the concept.
Excellence in the use of graphic design elements.
Excellence in the use of illustration.
Must define the element of craft that should be judged.
Excellence in the use and execution of photography to elevate the piece.
Excellence in the use and execution of typography to elevate the piece.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Banking, investment, insurance.
Any type of food, drink, grocery, or restaurant.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
Any and all types of media, entertainment, or events.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products and/or services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
Communications regarding politics, government, or public policy.
Work related to retail stores and/or eCommerce.
Transportation including subways, trains, buses, bikeshares. Please note: Airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to: Airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
This category group, Print, honors excellence in printed or published media. Eligible entries including but not limited to billboards, posters, newspapers, magazines, calendars, whether traditional printed materials or digital.
Must be entered as a campaign using 3 or more different types of media, led by a print component.
Print advertising created to be interactive with the intended audience.
Best use of print in a newspaper or magazine.
Must define the element that should be judged.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Best use of technology that is exceptionally creative, unique, or new in print.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Excellence in overall execution of and compilation of various visual languages to form one distinct, aesthetic voice.
Excellence in the use of humor to elevate the concept.
Excellence in the use of the written word to elevate the concept.
Excellence in the use of graphic design to elevate the concept.
Excellence in the use of illustration.
Must define the element of craft that should be judged.
Excellence in the use and execution of photography to elevate the piece.
Excellence in the use and execution of typography to elevate the piece.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Any type of food, drink, grocery, or restaurant.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
Any and all types of media, entertainment, or events.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products & services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
Communications regarding politics, government, or public policy.
Work related to retail stores and/or eCommerce.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to: airlines, cruise ships, hotels, recreation, etc.
This category group, Public Relations, honors excellence in reputation management, creative communications and awareness with the goal of increasing positive perception and good will toward the brand. Eligible entries include but are not limited to corporate branding, crisis management, events, and public service advertising. PR campaigns often include an earned media tactic.
Work that was created with the intent to increase loyalty to the brand.
PR campaigns using celebrity/influencer as part of the campaign.
Created value by fostering a sense of community, engaging the audience, and inspiring interaction, resulting in positive attitudes toward the brand. Includes user-generated content.
PR campaigns created to change or enhance corporate image.
PR campaigns created to respond to a crisis or issue regarding the brand's image.
Use of a digital or mobile platform to enhance a brand's image, perception, or message.
Excellence achieved in gaining huge amounts of earned media.
PR campaigns that have demonstrated effectiveness.
PR campaigns with an environmental effort component.
Use of an event or stunt to enhance a brand's image or message.
PR that creatively leverages media outlets to enhance a brand's reputation/perception.
PR campaigns with a component that promotes cross cultural tolerance and understanding, or that are intended to build relationships with diverse audiences.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
PR campaigns creatively using social media to enhance a brand's image, perception, or message.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Best use of technology that is exceptionally creative, unique, or new in PR piece.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Any type of food, drink, grocery, or restaurant.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
Any and all types of media, entertainment, or events.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products and/or services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
Communications regarding politics, government, or public policy.
Work related to retail stores and/or eCommerce.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in this category group, Purpose, use creative communication to encourage and affect changes in attitude, perception or behavior which will ultimately have a positive impact on the world. With intent toward the betterment of people, animals or the environment, winners in these categories may include all types of media.
Public service campaign intended to help children in any way.
Public service intended to educate on civic or social issues.
Public service campaign in response to an event that caused hardship.
Public service intended to educate, change perception, or inspire action towards promoting and advocating for human rights.
Public service intended to raise money for a cause.
Public service intended to promote peace.
Use of tech to power purposeful and effective advertising.
Collaboration between two or more entities working towards the betterment of society.
This category group is for work done by agencies of 50 people and less. Work entered into the Small Agency category group, will be judged by its own Executive Jury panel. Work entered here IS eligible in all other category groups.
Small agency advertising utilizing an activation & engagement component.
Small agency advertising utilizing an audio/radio component.
Small agency advertising utilizing an avant-garde/innovative component.
Start-up advertising utilizing branded content/entertainment.
Small agency advertising utilizing collaboration(s) and/or partnership(s).
Small agency advertising utilizing design.
Small agency advertising utilizing a digital/mobile component.
Small agency advertising utilizing a direct and/or collateral component.
Small agency advertising utilizing a film component.
Small agency advertising utilizing film craft.
Small agency advertising utilizing an outdoor component.
Small agency advertising utilizing package and/or product design.
Small agency advertising utilizing a print component.
Small agency advertising utilizing a public relations component.
Small agency advertising that is risk-taking, courageous, fearless, daring. The concept could have been rejected in the approval process or by the client but brave choices made it happen. Jury Brief must detail why this idea deserves to win.
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
Small agency advertising created with a purpose in mind.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Any type of food, drink, grocery, or restaurant.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
Any and all types of media, entertainment, or events.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Other products and/or services that don't fit easily into the above categories. You cannot enter any other Products & Services category if you enter here.
Communications regarding politics, government, or public policy.
Work related to retail stores and/or eCommerce.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or Leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in this category group, Social Media & Influencer, spread the brand message through public sharing, commenting and expressions of opinions and content. Results are measured by reach in views, likes, shares, comments, user-generated content, etc. Eligible entries include but not limited to marketing solutions which utilize Facebook, Instagram, Twitter or Influencers to increase audience engagement.
Must be entered as a campaign using 3 or more different types of media led by a social media component. Cannot be a cut/paste of work across mediums, must use the strengths of each.
Groundbreaking, new, unique, or exceptionally creative use of an Influencer(s).
Groundbreaking, new, unique, or exceptionally creative use of a partnership or collaboration used in social media.
Groundbreaking, new, unique, or exceptionally creative use of social media to promote the brand.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Excellence achieved with limited budget/resources. Jury brief must include budget and explanation of why you qualify for this award.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Best use of technology that is exceptionally creative, unique, or new in social media.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Intended to involve, engage, and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user.
Campaigns achieving excellent results in reach and are widely circulated, viewed and shared.
Primary or initial platform used.
Primary or initial platform used.
Primary or initial platform used.
Primary or initial platform used.
Primary or initial platform used.
Primary or initial platform used.
Primary or initial platform used.
Primary or initial platform used.
This category group, Sports, honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Best use of a collaboration or partnership with a celebrity/athlete/influencer to connect with the targeted audience.
Advertising during a championship event. Including the Olympics, World Series, World Cup, Wimbledon, etc.
Uses a collaboration or partnerships with brands, players, teams, leagues, governing bodies, or associations.
Brand messaging through competitions & promotional games at a sporting event, or sports themed.
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
Best use of digital displays.
Advertising utilizing a sports personality, celebrity, or athlete to endorse a product, service, or brand.
Brand messaging through eSports.
Brand messaging through events and/or stunts. Must be a sports-related brand or venue.
Brand messaging through exhibits and/or installations. Must be a sports-related brand or venue.
Groundbreaking, new, unique, or exceptionally creative sports advertising. Synopsis must include why you think this idea is innovative.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Public service or education for the betterment of society.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Advertising during the Super Bowl.
Best takeover in sports advertising.
Best use of technology that is exceptionally creative, unique, or new.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Intended to involve, engage, and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user.
Best use of virtual reality or augmented reality.
Sports related product or service advertising. Includes all media.
Sports event or program promotion. Includes all types of media advertising at or during the event or program.
Sports related team or league promotion including governing bodies and associations. All media.
This category group honors excellence in Student work. When seen with fresh eyes, advertising takes on an entirely new look. The competition honors the next generation of advertising greats, those with the ability to make us look at things in a way we never have before and never will again.
Excellence in the design and execution of the artistic/aesthetic elements.
Excellence in the use of humor to elevate the concept.
Excellence in the use of the written word to elevate the concept.
Excellence in the use of graphic design elements.
Excellence in the use of illustration.
Excellence in the design of interface & navigation that elevates the concept and is pleasing for the user.
Excellence in the use and execution of photography to elevate the piece.
Excellence in the use and execution of typography to elevate the piece.
One or more performances stand out.
Can include any type of animation. If mixed with live footage, both the animation and integration will be judged.
Art direction or design of the production befits the concept to elevate the piece.
Licensed or adapted music used to elevate the concept.
The casting befits the concept to elevate the piece.
Excellence in the art of direction of photography in a motion picture (video or film).
Excellence in the art of direction of a motion picture (video or film).
The style and execution of editing/cutting elevates the concept in post-production.
The use of original music composed for the brand/piece elevates the concept.
Excellence in execution of all craft elements involved.
Excellence in the use of the written word to elevate the concept.
Excellence in sound design, audio mixing, or use of sound that elevates the concept.
Excellence in the use of humor to elevate the concept.
Excellence in the use of visual effects to elevate the concept.
Radio spots, podcasts, streaming, and/or downloadable audio content.
Groundbreaking, new, unique, or exceptionally creative execution or use. Synopsis must include why you think this is idea is innovative.
Seamlessly blend a brand's message with content or entertainment.
Creative excellence in visual craftmanship.
Reach their intended audience through websites, mobile apps, banner ads, and more using tablets, mobile phones, computers, etc.
Direct communication with the intended audience. Collateral pieces the audience can hold in their hands (and hopefully their hearts as well).
Moving picture advertising: film or video.
Out of home advertising including but not limited to: Billboards, posters, digital screens, public spaces.
Public service or education for the betterment of society; Social and environmental good.
Traditional or digital print advertising.
Campaigns intended to alter perception and good will toward a brand or brand's message.
This category group, The Future Now, is for interesting, meaningful, bespoke use of technology to provide experience and/or innovation leading to a better consumer experience.
Leveraging technology (hardware and software) in new and unimaginable ways to solve problems for clients.
Celebrating excellence in the use of iconic New York City in
advertising. If your work captures the vibe of New York City,
enhancing your concept with images, sounds, songs, landmarks, people, or famous sayings and mottos, we want to see it and honor it. These must be paid advertisements that ran during the eligibility period. Enter for free. Jury Brief must include why you 100% think this piece deserves this award
The NYF’IN FUNNY category group is for work that cuts like a spork, and brings us together through tears and an underwear change or just makes you say “WTF?!”. In this category group, all that matters is the funny.