The 2026 New York Festivals Advertising Competition will be open for entries January 13th, 2026.
If you have any questions, please contact Processing@newyorkfestivals.com. You can also call us at +1 (212) 271-5278. We'll be happy to help.
PLEASE NOTE
We are accepting Pro Bono/ PSA/ NGO work in all relevant categories.
Pro bono work – which you undertake and produce for the benefit of your clients and causes – is powerful work, innovative work, and work created from the heart.
This area in our competition and in our lives matters: the impact is priceless.
Entries in this category group, Activation & Engagement, build brands through active interaction with the target audience. Execution is limited only by the imagination. These categories can include anything from an event, film, flash mob, or even an outdoor sculpture. The one thing it can’t be? Passive. Because with this strategy, audiences aren’t just viewing an advertisement – they should be experiencing the brand. Whether the piece elicits emotion, action or interaction, winners will have demonstrated not just a creative, unique or outrageous scenario, but also a successful and measurable idea with results that activate and engage the audience.
LIMITS: The same entry may be entered in up to 5 categories in Best Use.
Non-traditional or alternative items or placement.
TV, cinema, or digital moving image or audio advertisements.
Created extra value by fostering a sense of community, engaging the audience and inspiring interaction not only with the brand but with each other. Includes user-generated content.
Contests, sweepstakes, lotteries.
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in
this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
PR stunts, pop-up events, guerilla marketing.
Trade shows, art installations.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Displays, demonstrations.
Using a mobile device or platform such as tablet, phone, app.
Live shows, concerts, festivals.
Using print or outdoor/out-of-home media.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Excellence achieved with limited budget/resources. Jury brief must include budget and explanation of why you qualify for this award.
Using a social media platform such as Facebook, Twitter, Instagram.
Public service or education with an activation & engagement component. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Best use of technology with an activation and/or engagement component.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Having a virtual reality or augmented reality component.
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink, or grocery.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
For work done for NGOs, charities, and non-profit organizations.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Communications regarding politics, government, or public policy.
For all restaurants, QSR(Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Transportation including subways, trains, buses, bikeshares. Please Note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in this category group, Audio/Radio, leave the visuals to the imagination of the viewer, choosing instead to use the power of sound to convey their message. Eligible work includes but is not limited to radio spots, podcasts, streaming and downloadable audio content.
LIMITS: The same entry may be entered in up to 5 categories in Best Use.
Length of each spot is :60 seconds or less.
Creative and innovative use of the audio/radio medium to communicate the brand's message.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Length of each spot is over :60 seconds.
The ad is a podcast or runs during a podcast.
The ad reaches its intended audience via radio.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
The ad reaches its intended audience via streaming.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Best use of technology that is exceptionally creative, unique, or new.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
LIMITS: No limits in Craft categories
The acting or voiceover elevates the overall piece.
Excellence in the use of humor to elevate the concept.
Excellence in the use of music and/or sound design to elevate the concept.
Excellence in the use of the written word to elevate the concept.
Excellence in the use of sound and audio mixing.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink, or grocery.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
For work done for NGOs, charities, and non-profit organizations.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Communications regarding politics, government, or public policy.
For all restaurants, QSR(Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in this category group, Avant-Garde/Innovative, stand out in a unique, new, groundbreaking or exceptionally creative manner. Work that sets a new standard, challenges the norm, or amazes with a huge “Wow!” factor. In addition to your supporting creative, you must provide a statement in the Jury Brief that tells the jury why your entry deserves to be judged in the category. With creative idea being the stand out component, judging will be weighted towards the Idea/Concept.
LIMITS: The same entry may be entered in up to 4 categories.
Exceptionally creative, groundbreaking, unique, or new way of connecting with the audience.
Exceptionally creative, groundbreaking, unique, or new use of medium. Can include audio/radio, film, outdoor, or print.
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
Exceptionally creative, groundbreaking, unique, or new use of digital/mobile to change or create a new business practice.
Connects the audience with the brand through a live experience.
Exceptionally creative, groundbreaking, unique, or new use of package design.
Exceptionally creative, groundbreaking, unique, or new product.
Exceptionally creative, groundbreaking, unique, or new use of social media.
Innovative use of data to inform creative executions.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Excellence achieved with limited budget/resources. Jury brief must include budget and explanation of why you qualify for this award.
Best use of technology that is exceptionally creative, groundbreaking, unique, or new.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
A dedicated category group celebrating creative excellence led from New York.
Eligibility
- Open to all work where the creative leadership (agency or production) is based in New York, regardless of client location or target market.
- Work may be created for New York, for the U.S., or for international markets, as long as the lead creative team is based in New York.
- Entries must meet the overall NYF eligibility dates for the 2026 competition year.
Judging
- Work will be judged by a specialized Baked in NY jury, composed of New York–based creative leaders across agencies, production companies, design studios, and brand teams.
- Entries are evaluated based on Idea/Insight, Execution, Brand Relevance.
- Winning work will be eligible for both Baked in NY honors and recognition in the overall NYF competition.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc.
Self-promotion, internal communications, recruitment, rebranding, etc.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink, or grocery.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
Campaigns that creatively use artificial intelligence within a specific medium, from adaptive content to AI-driven personalization.
Exceptional use of animation, motion graphics, or visual effects to enhance storytelling and visual identity.
Use of sound, music, or voice in radio, podcasts, or streaming to build emotional connection and memorability.
Original content that merges brand and entertainment value, from short films and series to documentaries or live experiences.
Innovative use of e-commerce, retail spaces, or shoppable media to turn inspiration into transaction.
Creative design applied to identity, packaging, motion, or environment that enhances storytelling and brand meaning.
Work designed for online, mobile, or interactive platforms that makes inventive use of UX, data, and interactivity.
Live, virtual, or hybrid experiences that immerse audiences, inspire participation, or create cultural moments.
Work that activates or builds fan bases through ongoing participation, loyalty, and co-creation.
Creative excellence in film, television, or digital video that uses cinematic craft to deliver powerful storytelling or brand emotion.
Creative use of gaming platforms, virtual worlds, or in-game experiences to engage audiences through play and interaction.
Work that partners effectively with creators or influencers to extend a brand’s story and cultural relevance.
Creative work that hacks, reimagines, or invents new uses of existing media to deliver ideas in unexpected ways.
Multi-channel campaigns unified by a single powerful idea, executed seamlessly across multiple media.
Partnerships between brands and artists that fuse music, performance, and visual creativity for cultural resonance.
Creative use of public or physical environments, whether static, digital, or ambient, to transform space into a brand experience.
Ideas that generate organic attention through culture, news, or influence, maximizing reach without traditional paid media.
Innovative print work demonstrating strong concept, design, and copy to capture attention and communicate clearly.
Creative design of products, prototypes, or physical innovations that express brand purpose or solve real problems.
Creative campaigns that leverage platform behaviors, trends, or communities to drive conversation and engagement.
Creative and technical achievement in animation, motion graphics, or character design. Includes 2D, 3D, stop motion, and hybrid techniques.
Excellence in the overall visual aesthetic, set design, props, wardrobe, and composition that bring a story’s world to life.
Skill and judgment in selecting talent that enhances authenticity, emotion, and storytelling.
The art and technique of camera work, lighting, and composition in film, television, or branded content.
Creative excellence in written communication. Celebrating the craft of language, concept, and voice that drives connection and clarity.
Mastery in the application of design principles, materials, and craftsmanship across print, digital, or experiential work.
Excellence in film direction, vision, and execution. Recognizing the director’s ability to shape storytelling, tone, performance, and visual impact.
Excellence in directing animated work, demonstrating control of tone, style, and performance.
Skill and innovation in the assembly of footage. Recognizing pace, rhythm, and emotional control in shaping narrative and tone.
Artistic excellence in illustration used as a primary visual medium within print, motion, or digital design.
Original score or composition crafted to elevate emotion, enhance storytelling, or define the brand’s identity.
Excellence in on-screen or voice performance that defines the tone, emotion, and impact of a piece.
Creative and technical achievement in photography for advertising, including concept, composition, and lighting.
Achievement in color grading, compositing, finishing, or technical post processes that elevate the visual quality of the work.
Creativity and technical excellence in building physical spaces that enhance the visual and emotional environment of a production.
Creative and technical excellence in soundscape creation, foley, mixing, and auditory storytelling.
Creative use of typography to communicate tone, emotion, and brand personality.
Exceptional use of pre-existing music to enhance emotion, meaning, or cultural resonance within a campaign or film.
Innovative application of new tools or production techniques that advance creative execution and storytelling.
The seamless integration of live-action and digital elements to create or enhance visual storytelling.
This group celebrates campaigns created by New York–based agencies or creative teams for audiences across the world. Whether designed for the five boroughs or five continents, these categories honor how New York’s creative voice translates across different markets. Entries should demonstrate how the work’s insight, tone, and execution align with the cultural and commercial context of the target region.
Work that has the most NYC attitude and vibe. Doesn’t matter what it was for or where it was for, but it has that hat tip to Madison Avenue excellence and Bowery grit and grime under its finger nails, with attitude and creativity bleeding from it. The Baked In NY jury of New Yorkers will decide if it takes the RED APPLE TOWER.
Campaigns developed in New York for audiences outside the United States. Recognizes the export of New York creativity to specific regions or countries.
Work created by New York teams for international non-profits, NGOs, or social initiatives operating abroad.
Work created by a New York–based team specifically for the New York market. Celebrates the city’s culture, character, and audience insight through brand communication.
Campaigns developed for non-profits, NGOs, or community organizations addressing issues relevant to New York audiences.
Work produced in New York for the broader U.S. market, demonstrating cultural understanding and resonance beyond the city.
Campaigns created in New York for national non-profit or advocacy organizations addressing U.S.-wide causes.
Global campaigns conceived and led from New York that ran in at least three international markets. Recognizes ideas and executions that resonate universally while maintaining creative excellence.
Global advocacy or awareness campaigns created by New York teams for international NGOs or social causes that reached at least three international markets.
Entries in this category group, Branded Content/Entertainment, seamlessly blend the brand’s message with entertainment/content as a way to connect with their audience. This approach chooses to entertain or inform in ways that are complementary to the Brand’s marketing strategy and values, often aiming to make an emotional connection with the audience rather than hard, straight sell.
LIMITS: The same entry may be entered in up to 4 Best Use categories.
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
In-game advertising.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Groundbreaking, new, unique, or exceptionally creative branded content/entertainment that pushes the medium forward. Jury Brief must include why you think this idea is innovative.
Branded entertainment/content that happens in front of a live audience.
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
Excellence achieved with limited budget/resources. Jury brief must include budget and explanation of why you qualify for this award.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
The perfect match of sponsor and content that make an emotional connection with the audience.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and/or data integration.
Intended to involve, engage, and inspire the audience to participate and create their own content that furthers the original idea/message. The ultimate collaboration between brand and user.
Virtual reality or augmented reality.
One or more performances that stand out. You can only enter acting OR casting, not both.
Can include any type of animation. If mixed with live footage, both the animation and integration will be judged.
Art direction or design of the production befits the piece and elevates the concept.
Original music composed for the brand/piece that elevates the concept.
Excellence in the use of humor to elevate the concept.
Licensed or adapted music used to elevate the concept.
The casting befits the concept to elevate the piece. You can only enter acting OR casting, not both.
Excellence in the art of direction or photography of a motion picture (video or film).
Excellence in the art of direction of a motion picture (video or film).
The style and execution of editing/cutting elevates the concept in post-production.
Excellence in the execution of all craft elements working together to elevate the piece.
Excellence in the use of the written word to elevate the concept.
Excellence in sound design, audio mixing, or use of sound to elevate the concept.
Excellence in the use of visual effects to elevate the concept.
Using the audio/radio medium.
Using digital/mobile/social.
Using film or video made for cinema or television.
Using film or video made for the web, streaming, apps, or other online medium.
Using an outdoor medium.
Using design, art, or photography in either traditional or digital print media.
Using the written word in print (e.g., books, articles, stories, written ads) to entertain.
LIMITS: The same entry may be entered into only 1 Product or Service Category.
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink, or grocery..
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
For work done for NGOs, charities, and non-profit organizations.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Communications regarding politics, government, or public policy.
For all restaurants, QSR(Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships, and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities, including but not limited to: airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in the category group, Collaborations & Partnerships, bring together two or more brands, individuals and/or organizations to work on a singular message. Unique relationships can spark amazing creative and open up new audiences. These types of advertisements ultimately benefit the group as well as the individual brands with their team effort.
Working in collaboration or partnership with a celebrity/influencer to connect with the targeted audience.
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Groundbreaking, new, unique, or exceptionally creative use of collaborations and/or partnerships that pushes the medium forward in the industry. Synopsis must include why you think this idea is innovative.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Creative work enhanced or driven by data. Work entered can also be about but not limited to: data collection and research, data visualization, and data integration.
Intended to involve, engage, and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink, or grocery.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
For work done for NGOs, charities, and non-profit organizations.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Communications regarding politics, government, or public policy.
For all restaurants, QSR(Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Commerce Channels have the most untapped creative potential to grow people and brands. This category group is for the commerce-led idea that moves beyond ecommerce and opens it up across the shopper/physical retail space. The new category group honors marketing’s transformation to hybrid experiences that harness both digital and physical channels, to both engage and transact.
ADDITIONAL INFORMATION WILL BE REQUIRED FOR THESE CATEGORIES (SEE ENTRY GUIDE PDF)
Contests, sweepstakes, lotteries
Work which uses messaging services, chatbots, voice assistants, customer assistance, etc. to improve the online shopping experience through real-time, personalised customer engagement.
Online and offline work designed to attract or maintain customers, encourage customer activity and increase overall transaction value. This may include, but is not limited to, promotions, competitions, geofencing, app and social integration etc.
Design of online commerce site or app.
The seamless integration of transactional commerce and entertainment content through unexpected partnerships and brand experiences. Including, but not limited to, long form content, retail theatre, gaming, sports, music, virtual worlds, etc.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Commerce work that demonstrates the inventive use of new or existing technology, platforms, media or channels.
Including, but not limited to, offline retail promotions, store displays, pop-up stores and events, product sampling / trial, limited edition products, etc.
eCommerce created for mobile platforms.
Work that effectively integrates multiple digital and physical channels to provide exceptional customer experience and conversion.
Creative use of payment solutions, including but not limited to, software & apps, blockchain technology, cryptocurrencies, nfts, mobile wallets and reward programs automation, delegated authority, hyper convenience and order buttons. Does not include prototypes of early stage technology.
Consumer touch points & instore collateral
Tangible items created to promote the brand or message.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft. Involves the instantaneous collection, analysis, and distribution of data to personalize the consumer shopping experience.
Work which harnesses social platforms to engage consumers and drive business results.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Including, but not limited to, responsible consumption and production, packaging, economic models (ie replenishment), environmentally friendly shipping options, waste management, commerce for good, etc.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink, or grocery.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
For work done for NGOs, charities, and non-profit organizations.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Communications regarding politics, government, or public policy.
For all restaurants, QSR (Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in the category group, Design, demonstrate creative excellence in visual craftsmanship. Art meets commerce here to inspire, delight, intrigue, catch the consumer’s eye and create brand recognition.
Art direction or design of the production befits the concept to elevate the piece.
Excellence in the use of humor to elevate the concept.
Excellence in incorporating nature into indoor environmental design and spaces for both B2B and B2C brands, applicable at events, trade fairs, and conferences.
Printed or digital.
Permanent branded environments that integrate the digital and physical world, encouraging audience interaction and engagement to foster brand loyalty.
Excellence in the use of the written word to elevate the concept.
Excellence in design work created from a collaboration between two or more firms, including brand and consumer partnerships to achieve impact.
Including but not limited to annual reports, catalogues, recruitment.
Spaces thoughtfully designed or reimagined to elevate and enrich the customer experience, often using AR, VR, or MR for immersive interaction.
Excellence in the use of custom-designed graphic elements and hand-drawn elements.
Work created for digital or mobile. Includes but is not limited to websites and apps.
Pieces designed to be mailed directly to the consumer.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Design of an exhibition or live event to promote a brand or brand's message.
Experience-led brand activations targeting businesses in a physical location, such as events, exhibitions, trade fairs, and conferences.
Excellence in the use of graphic design elements.
Any hospitality or leisure related design to promote a brand or brand's message.
Excellence in text motion, including 3D elements and typography.
Limited edition design that elevates the concept.
Includes design of logos and IDs in any media.
Packaging design that elevates the concept.
Excellence in the use and execution of photography to elevate the piece.
Including but not limited to stationery, catalogues, brand handbooks, and packaging.
Tangible items created to promote the brand or message.
Poster design that elevates the concept.
Design of a public space or designed for a public space.
Brochures, catalogues, press kits, annual reports & information.
Magazines, cover art, newspapers.
Including temporary and permanent design.
Promotes the company in an indirect way.
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
Experience-led brand activations in virtual worlds, including virtual concerts, fashion shows, festivals, theme parks, and escape rooms.
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink, or grocery.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
For work done for NGOs, charities, and non-profit organizations.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Communications regarding politics, government, or public policy.
For all restaurants, QSR (Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in this category group, Digital/Mobile, reach their intended audience through websites, mobile apps, banner ads, rich media or other technology. Eligible platforms include but are not limited to tablets, computers, wearable technology, digital screens, and mobile phones.
Use of 360 degree video.
Advertising via applications created for mobile or other digital platforms.
Best use of banners and other rich media advertising to reach and connect with intended audience.
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
Interface and navigation.
Using digital platforms to evolve how business is conducted.
Advertising via games created for mobile or other digital platforms.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Groundbreaking, new, unique, or exceptionally creative use of technology. Synopsis must include why you think this idea is innovative.
Excellence in the design of interface & navigation that elevates the concept and is pleasing for the user.
Innovative, exciting, creative use of experiences for the customer in physical locations.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Intended to involve, engage, and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user.
Work using voice activated technology.
Best use of virtual reality or augmented reality.
Can include any type of animation. If mixed with live footage, both the animation and integration will be judged.
Art direction or design of the production befits the concept to elevate the piece.
Excellence in the use of humor to elevate the concept.
Excellence in the use of the written word to elevate the concept.
Excellence in the use of graphic design elements.
Excellence in the use of illustration.
Excellence in the design of interface and/or navigation that elevates the concept and is pleasing for the user.
Excellence in the art of moving graphic design. Can include elements of typography or digital images.
Excellence in the use of music and/or sound design to elevate the concept.
Excellence in the use and execution of photography to elevate the piece.
Corporate Communications created for mobile platforms.
eCommerce created for mobile platforms.
Branded games created for mobile platforms.
Media/entertainment advertising created for mobile platforms.
Communications regarding politics, government, or public policy.
Products & services advertising created for mobile platforms.
Advertising through social media created for mobile platforms.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of
society. Sponsored by an NGO or non-profit.
Entries in this category group, Direct, directly connect the brand with the intended audience, creating a one-to-one communication/ relationship. Great collateral pieces charm and educate while building a brand’s image. They give consumers something to hold in their hands and hopefully their hearts as well.
Non-traditional or alternative items or placement.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Best use of direct or collateral to launch a new product or service.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Advertising that directly connects with the intended audience via automated mailing systems.
Best use of technology that is exceptionally creative, unique, or new.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Advertising that directly connects with the intended audience via media broadcast or streaming.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Intended to involve, engage, and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user.
Art direction or design of the production befits the concept to elevate the piece.
Excellence in the use of humor to elevate the concept.
Excellence in the use of the written word to elevate the concept.
Excellence in the use of graphic design elements.
Excellence in the use of illustration.
Excellence in the use and execution of photography to elevate the piece.
Excellence in the use and execution of typography to elevate the piece.
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink, or grocery.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
For work done for NGOs, charities, and non-profit organizations.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Communications regarding politics, government, or public policy.
For all restaurants, QSR(Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in this category group, Film, are moving image advertisements. Whether made for television, cinema, online, mobile devices, outdoor or elsewhere these pieces demonstrate excellence in storytelling using the medium of film or video.
You must enter the film in this category, or have the link available as supplemental for the judges, not just a case video.
Use of 360 degree video.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Must be entered as a campaign using 3 or more different types of media, led by a film component.
Film created to be interactive.
Film originally created for online, usually longer form content. If you enter here, cannot enter FI05 or FI06.
Film originally created for social media, usually shorter form content. If you enter here, cannot enter FI04 or FI06.
Film/commercial originally created for TV & Cinema buys. If you enter here, cannot enter FI04 or FI05.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Length of each spot is :10 seconds or less.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink or grocery.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
For work done for NGOs, charities, and non-profit organizations.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Communications regarding politics, government, or public policy.
For all restaurants, QSR(Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities, including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
You can’t have great ads without great production. The Film Craft category group honors the individual contributions that create the mood, bring all the different moving parts together, and puts the spotlight on the people behind-the-scenes who collaborate to create great commercial films.
One or more performances stand out. You can only enter acting OR casting, not both.
Can include any type of animation. If mixed with live footage, both the animation and integration will be judged.
Art direction or design of the production befits the concept to elevate the piece.
Licensed or adapted music used to elevate the concept.
Celebrates work that creatively integrates the essence of New York City into its production. This includes leveraging the city’s iconic locations, energy, and cultural nuances to elevate the overall concept and impact of the piece.
Original music composed for the brand/piece that elevates the concept.
The casting befits the concept to elevate the piece. You can only enter acting OR casting, not both.
Excellence in the art of direction of photography in a motion picture (video or film).
Excellence in the art of direction of a motion picture (video or film).
The style and execution of editing/cutting elevates the concept in post-production.
Excellence in the use of color correcting and grading to elevate the concept.
Innovative use of craft that elevates the concept.
Recognizes outstanding creativity and execution in a music video. This includes direction, concept, cinematography, editing, and the ability to visually amplify the music’s story, mood, and emotional tone.
Honors exceptional work by a first-time or emerging director. This category focuses on showcasing a fresh vision and unique approach to storytelling through film or video, highlighting the promise and potential of new talent in the industry. Director must not have more than two years of professional experience in commercials and music videos.
Excellence in execution of all craft elements involved.
Excellence in the use of the written word to elevate the concept.
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
Excellence in sound design, audio mixing, or use of sound that elevates the concept.
Excellence in the use of visual effects to elevate the concept.
Entries in this category group celebrate creativity and integrity in one of the most regulated and high-trust industries in the world. Financial advertising must educate, persuade, and reassure, often all at once. Campaigns that succeed here not only sell products but earn confidence.
Winning work will demonstrate clear strategy, originality, and brand purpose across any medium, from traditional banking and insurance to next-generation fintech and crypto innovation.
Judging Weight
35% – Idea / Concept
25% – Brand Relevance
20% – Execution / Craft
20% – Effectiveness
Financial advertising with an activation and/or engagement component.
Yearly statements highlighting company performance, goals, and transparency.
Communications promoting accounting, audit, or tax services for business audiences.
Internal branding, rebranding, and communications directed toward employees or partners.
Work promoting green bonds, sustainability funds, or impact finance services for business stakeholders.
Programs that expand access or education for small businesses or underserved communities.
ERP, treasury, or compliance tools marketed to institutions or professional users.
Work for traditional banks, neobanks, and online financial institutions.
Mutual funds, retirement planning, or portfolio services.
Work tied to ethical or environmentally responsible investment options.
Education, awareness, or community-building around access, fairness, and empowerment.
Personal finance, budgeting, or advisory campaigns.
Platforms that help consumers manage money, track spending, or invest digitally.
Brand, product, or educational communications in insurance.
Personal loans, mortgages, BNPL, or credit card programs.
Campaigns focused on transparency, data security, or consumer protection.
This section recognizes creativity at the intersection of technology and money. From next-generation fintech apps and digital wallets to blockchain and AI-driven experiences, these categories spotlight innovation that redefines how people access, move, and understand their finances. Winning entries will demonstrate breakthrough thinking, responsibility, and clarity in bringing trust and transparency to an evolving financial landscape.
Use of AI in creative or operational storytelling — automated risk assessment, robo-advice, fraud detection, personalization.
Clear, consumer-friendly creative work translating complex legal or financial disclosures.
Communications for crypto brands, NFTs, blockchain ecosystems, or exchanges that drive adoption responsibly and compliantly.
Work that makes financial data accessible, insightful, and engaging.
Digital experiences that simplify complex financial interactions and make trust tangible through interface and flow.
Creative excellence in the introduction of new financial technology products or features.
Digital wallets, cards, or P2P payment innovations.
Creative use of decentralization principles — transparency, empowerment, and innovation — applied to marketing, UX, or brand storytelling.
Campaigns that deliver measurable business outcomes, acquisition, or retention uplift.
Immersive experiences, live activations, or digital events designed to humanize financial brands.
Programs that meaningfully extend access or education.
Work demonstrating measurable ESG or ethical impact.
AI as a creative collaborator or storytelling engine within financial campaigns.
Best use of analytics, segmentation, or real-time data in marketing or creative execution.
Honoring the art and impact of the written word in modern advertising.
Named for Ilon Spect, the legendary copywriter who penned “Because you’re worth it” for L’Oréal, this award celebrates the writers whose words define brands, shift culture, and remind us why copy still matters.
FOR BRAND VOICE CRAFT
Entrants should submit a curated selection of materials that demonstrate the voice across multiple mediums. For example:
Required / Highly Recommended Assets - at least three different assets
Brand voice guide excerpts (1–2 pages max: tone principles, writing rules, “before/after” comparisons).
Campaign scripts (film, anthem, :30/:15, radio, VO).
Headline collections (OOH, print, digital banners).
Website or UX copy samples (homepage, product descriptions, onboarding flows).
Social content examples (posts, threads, responses, captions).
Optional Supporting Assets
Case study video that summarizes the transformation or the impact of the voice.
Results demonstrating business or brand lift, if relevant (not required, since this is a craft category).
Editorial content (brand magazines, newsletters, long-form pieces).
Honoring lyrical, emotionally resonant writing that elevates everyday communication into art. Work that lingers for its rhythm, voice, and humanity.
Awarded for the creation or evolution of a distinctive, authentic brand voice. Demonstrates mastery of tone across channels and consistency in storytelling.
Celebrating writing for new platforms — voice assistants, chat interfaces, social dialogue, AI co-writing, and immersive environments — where words drive experience.
Recognizing the power of wit, timing, and tone. Work that entertains, surprises, and connects through laughter — from sharp headlines to clever scripts.
Celebrating experimentation in format, tone, and medium. From AI-assisted text to interactive storytelling and new media platforms — words that break molds.
For writing that rewards attention. From manifestos and print essays to web experiences and branded content, this honors narrative copy that builds worlds and trust.
Recognizing enduring lines that distill a brand’s truth into unforgettable simplicity. The modern successors to “Just Do It” and “Because You’re Worth It".
Entries in the category group, Outdoor, may use many kinds of media but are all seen and experienced out of home. Utilizing public spaces to convey the brand’s message, including but not limited to: Billboards, Posters, Transit Advertising, Ambient Advertising, Digital Screens, Public Events, Public Spaces, etc.
Non-traditional or alternative items or placement.
Best use of billboards, installations, or posters. Traditional paid media displays.
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
Best use of digital displays in public, out-of-home, spaces. Can include indoor or outdoor public spaces.
Best use of experiential advertising and marketing in an outdoor setting.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Best use of murals for outdoor advertising and marketing.
Work done with in-the-moment and original thinking, fast reaction, and an investment in craft.
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Best outdoor/out-of-home takeover.
Best use of technology that is exceptionally creative, unique, or new for an outdoor piece.
Best use of transit for outdoor advertising and marketing.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Creative work enhanced or driven by data. Work entered can also be about but not limited to: Data collection and research, data visualization, and data integration.
Intended to involve, engage, and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user.
Art direction or design of the production befits the concept to elevate the piece.
Excellence in the use of humor to elevate the concept.
Excellence in the use of the written word to elevate the concept.
Excellence in the use of graphic design elements.
Excellence in the use of illustration.
Must define the element of craft that should be judged.
Excellence in the use and execution of photography to elevate the piece.
Excellence in the use and execution of typography to elevate the piece.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink, or grocery.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
For work done for NGOs, charities, and non-profit organizations.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Communications regarding politics, government, or public policy.
For all restaurants, QSR(Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including, but not limited to: Airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in this category group, Package & Product Design, are all about the craft and creation of packaging or new products. The best of the best in this category blend great design with function that ultimately enhances the brand.
Packaging that is environmentally friendly or made with the intent to help protect the planet and resources. Can include recyclable, biodegradable, compostable, reusable.
A product that is environmentally friendly or made with the intent to help protect the planet and resources. Can include recyclable, biodegradable, compostable, reusable.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Groundbreaking, new, unique, or exceptionally creative work in package/product design that pushes the medium forward. Synopsis must include why you think this idea is innovative.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Best use of technology that is exceptionally creative, unique, or new in package or product design.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Art direction or design of the production befits the concept to elevate the piece.
Excellence in the use of the written word to elevate the concept.
Excellence in the use of graphic design elements.
Excellence in the use of illustration.
Excellence in the use and execution of photography to elevate the piece.
Excellence in the use and execution of typography to elevate the piece.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink, or grocery.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
For work done for NGOs, charities, and non-profit organizations.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Communications regarding politics, government, or public policy.
For all restaurants, QSR(Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Transportation including subways, trains, buses, bikeshares. Please note: Airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to: Airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
This category group, Print, honors excellence in printed or published media. Eligible entries including but not limited to billboards, posters, newspapers, magazines, calendars, whether traditional printed materials or digital.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Must be entered as a campaign using 3 or more different types of media, led by a print component.
Print advertising created to be interactive with the intended audience.
Best use of print in a newspaper or magazine.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Best use of technology that is exceptionally creative, unique, or new in print.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Excellence in overall execution of and compilation of various visual languages to form one distinct, aesthetic voice.
Excellence in the use of humor to elevate the concept.
Excellence in the use of the written word to elevate the concept.
Excellence in the use of graphic design to elevate the concept.
Excellence in the use of illustration.
Excellence in the use and execution of photography to elevate the piece.
Excellence in the use and execution of typography to elevate the piece.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink, or grocery.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
For work done for NGOs, charities, and non-profit organizations.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Communications regarding politics, government, or public policy.
For all restaurants, QSR(Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to: airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
This category group, Public Relations, honors excellence in reputation management, creative communications and awareness with the goal of increasing positive perception and good will toward the brand. Eligible entries include but are not limited to corporate branding, crisis management, events, and public service advertising. PR campaigns often include an earned media tactic.
ADDITIONAL INFORMATION WILL BE REQUIRED FOR THESE CATEGORIES (SEE ENTRY GUIDE PDF)
What the judges are looking for:
1. Creativity & Innovation (20%):
Originality: Showcase truly novel concepts and executions. Go beyond simply adapting existing trends. Explain what makes this campaign uniquely innovative within the PR landscape. Provide specific examples of how the work breaks new ground.
Impactful Disruption: Demonstrate how the creative disrupted the status quo and captured attention in a meaningful way. Did it spark debate? Did it generate earned media coverage beyond expectations? Did it change perceptions or behaviors? Quantify and qualify this disruption.
Creative Storytelling: Explain the narrative arc and core message. How did the storytelling resonate emotionally with the target audience? Provide evidence of audience connection and engagement with the narrative. Show, don't just tell, how the story unfolded across different channels.
2. Strategic Thinking & Planning (30%):
Strategic Rationale: Clearly articulate the strategic thinking behind the campaign. Connect the dots between the objectives, the target audience insights, and the chosen tactics. Explain why these specific strategies were selected and how they worked together to achieve the desired outcomes.
Target Audience Understanding: Demonstrate a deep understanding of the target audience's needs, motivations, and media consumption habits. Provide evidence of the research and insights that informed the strategy. Show how the campaign was tailored to resonate specifically with this audience.
Channel Strategy & Integration: Explain the rationale behind the chosen channels and how they worked together in a cohesive and integrated way. Demonstrate how earned media was maximized and how owned, shared, and paid media (if used) amplified the campaign's reach and impact.
3. Impact and Effectiveness (50%):
Measurable Results: Provide clear and compelling evidence of the campaign's impact, directly tied to the stated objectives. Go beyond vanity metrics like impressions and focus on meaningful outcomes such as changes in brand perception, purchase intent, or actual behavior. Use data visualization where possible to showcase the results effectively.
Qualitative Evidence: Supplement quantitative data with qualitative evidence such as testimonials, case studies, or media coverage that demonstrates the campaign's impact on the target audience and other stakeholders. Capture the human impact of the work.
Long-Term Impact (if applicable): If the campaign had a lasting impact beyond its initial timeframe, highlight this. Did it create a sustained conversation? Did it lead to long-term changes in policy or behavior? Demonstrate the enduring value of the work.
Work that was created with the intent to increase loyalty to the brand.
PR campaigns using celebrity/influencer as part of the campaign.
Created value by fostering a sense of community, engaging the audience, and inspiring interaction, resulting in positive attitudes toward the brand. Includes user-generated content.
Campaigns demonstrating a brand’s commitment to ethical practices and positive social and/or environmental impact, including sustainability, community engagement, philanthropy, and ethical labor practices (Pro Bono organization and campaigns are not accepted in this category).
Campaigns created to respond to a crisis or issue regarding the brand's image.
Use of a digital or mobile platform to enhance a brand's image, perception, or message.
Use of an event or stunt to enhance a brand's image or message.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
PR that creatively leverages media outlets to enhance a brand's reputation/perception.
PR campaigns promoting cross-cultural tolerance and understanding, or that build relationships with diverse audiences.
Work done with in-the-moment, original thinking, fast reaction, and an investment in craft.
Excellence achieved with limited budget/resources (jury brief must include budget and explanation of why you qualify for this award).
PR campaigns creatively using social media to enhance a brand’s image, perception, or message.
Best use of technology that is exceptionally creative, unique, or new in PR piece.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Creative work enhanced or driven by data, including but not limited to data collection and research, data visualization, and data integration.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit.)
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Campaigns focused on financial products, services, institutions, or investor relations, encompassing banking, investment, insurance, and fintech.
Any type of food, drink, grocery, or restaurant.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
Any and all types of media, entertainment, or events.
Public service or education for the betterment of society. Sponsored by an NGO or non-profit.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Communications regarding politics, government, or public policy.
For all restaurants, QSR (Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Public relations campaigns and initiatives specifically focused on professional, amateur, or recreational sports. This includes work for teams, leagues, athletes, sporting venues, events, sponsorships, and the marketing of sport-related products and services (excluding general fitness/training, which falls under HEALTHCARE, and sports equipment, which falls under DURABLE GOODS).
Work related to software, hardware, internet services, mobile applications, AI, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services (includes B2B and B2C technology communications).
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in this category group, Purpose, use creative communication to encourage and affect changes in attitude, perception or behavior which will ultimately have a positive impact on the world. With intent toward the betterment of people, animals or the environment, winners in these categories may include all types of media.
Each case is evaluated by the jury through the lens of impact.
Jurors seek cases where Purpose is done right - where there is evidence that Purpose, clearly articulated, authentically guides the business and results in better outcomes for employees, the company, and/or the community in which they operate.
70% of the score, equally weighted for each:
-Purpose articulated
-Business challenge/context where Purpose guided decisions
-Execution - how the purpose was brought to life
30% of the score:
- Results of the Purpose on any or all of the following stakeholders: employees, the business, the community in which you operate
Public service campaign intended to help children in any way.
Public service intended to educate on civic or social issues.
Public service campaign in response to an event that caused hardship.
Public service intended to educate, change perception, or inspire action towards promoting and advocating for human rights.
Public service intended to raise money for a cause.
Public service intended to promote peace.
Use of tech to power purposeful and effective advertising.
Collaboration between two or more entities working towards the betterment of society.
The Real Ass Ads category group celebrates the work that keeps the industry running. The spots, campaigns, and activations that actually sell the product. This is advertising that’s clear, confident, and unpretentious. Whether for a local car dealer, a regional law firm or a national household brand, Real Ass Ads honors creativity that connects, converts, and proves that effective work is still great work.
All work entered should include a CTA that directly drives to sales, bookings and/or a promotion.
Recognizing excellence in adapting Real Ass Ads work across specific channels. Entries should demonstrate creative strength, cultural understanding, and the effective use of the chosen medium to achieve commercial goals.
Radio, streaming, or voice-driven creative that persuades through sound, storytelling, and sonic branding.
Work that creatively uses digital formats, mobile apps, or e-commerce channels to drive conversion or participation.
Real-world activations or live experiences designed to create immediate brand or retail impact.
Work designed for broadcast or online film, demonstrating performance, craft, and clarity of message.
Multi-channel work that demonstrates consistent voice, strategy, and measurable results across multiple media touchpoints.
Work that commands public attention and moves audiences in outdoor environments.
Smart, effective, and direct print work that sells the product with simplicity and wit.
Campaigns or content that use social platforms to drive immediate engagement, sales, or awareness.
Campaigns that effectively sell cars, trucks, or dealership promotions. Work may range from national brand storytelling to regional dealer-specific creative.
Campaigns for everyday household brands that demonstrate strong brand voice, consistency, and charm. Work that sells through character, humor, or performance.
(Examples: cleaning products, appliances, personal care, CPG)
Recognizing excellence in original music and memorable sonic branding used in real advertising. Entries should highlight how sound contributed to recall, persuasion, or emotion.
Creative work for law firms, financial advisors, tax prep, or insurance companies that combine trust, memorability, and clear calls to action.
Celebrating campaigns for lifestyle-driven DTC and CPG brands that turn everyday products into expressions of identity. Recognizes bold creative that builds emotional connection, community, and cultural relevance while driving sales across beauty, wellness, apparel, beverage, and home categories.
(Examples: skincare, fitness, apparel, supplements, non-alcoholic beverages, home goods)
Ads created for regional or local markets that show strong creative identity and cultural understanding. Recognizes the best of community-based or small-budget advertising that delivers big results.
Work that may not be flashy but demonstrably drives business results. Entrants should include data or context illustrating commercial success or audience impact.
Campaigns or spots that used quick, responsive creative thinking to engage audiences around timely events, culture, or moments in the news cycle — in the Real Ass Ads spirit of agility and relevance.
Advertising for retail chains, grocery stores, restaurants, and quick-service brands. Focus on clarity, appetite appeal, and immediacy in driving consumer action.
Advertising for real-world service providers — HVAC, pest control, roofing, healthcare, funeral homes, or local businesses — that demonstrates creativity and impact on a practical level.
This category group is for work done by agencies of 50 people and less. Work entered into the Small Agency category group, will be judged by its own Executive Jury panel. Work entered here IS eligible in all other category groups.
Small agency advertising utilizing an activation & engagement component.
Small agency advertising utilizing an audio/radio component.
Small agency advertising utilizing an avant-garde/innovative component.
Start-up advertising utilizing branded content/entertainment.
Small agency advertising utilizing collaboration(s) and/or partnership(s).
Small agency advertising utilizing design.
Small agency advertising utilizing a digital/mobile component.
Small agency advertising utilizing a direct and/or collateral component.
Small agency advertising utilizing a film component.
Small agency advertising utilizing film craft.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Small agency advertising utilizing an outdoor component.
Small agency advertising utilizing package and/or product design.
Small agency advertising utilizing a print component.
Small agency advertising utilizing a public relations component.
Small agency advertising that is risk-taking, courageous, fearless, daring. The concept could have been rejected in the approval process or by the client but brave choices made it happen. Jury Brief must detail why this idea deserves to win.
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Small agency advertising created with a purpose in mind.
LIMITS: The same entry may be entered into only 1 Product or Service category
Work related to motor vehicles, parts, repairs, fuel, etc. (Please see the TRANSPORTATION category for mass transit).
Self-promotion, internal communications, recruitment, rebranding, etc.
Goods that yield utility over time – furniture, household appliances, consumer electronics, sports equipment, toys.
Celebrating visually compelling and user-friendly digital interfaces that enhance the online shopping experience.
Work done across music, film, television, books, news, digital platforms, and other media forms. It recognizes campaigns that promote or enhance cultural content and engage audiences through innovative storytelling across traditional and digital channels.
Campaigns specifically designed for fashion, beauty, cosmetics, personal care, or related lifestyle brands.
Any type of food, drink, or grocery.
Work done for products and services dealing with health & wellness, pharma, fitness, and mental health.
For work done for NGOs, charities, and non-profit organizations.
Fast moving consumer goods, packaged foods, beverages, toiletries, candies, cosmetics, over the counter drugs, dry goods, and other consumables.
Communications regarding politics, government, or public policy.
For all restaurants, QSR(Quick Serve Restaurants), casual dining, including cafés and bars.
Work related to retail stores.
Honors excellence in sports advertising whether the brand is sporting equipment, a team, a league or the marketing effort is aimed at sports fans. Eligible entries include but are not limited to Sporting Event promotion, Superbowl Ads and player endorsements.
Work related to software, hardware, internet services, mobile applications, artificial intelligence, cybersecurity, e-commerce platforms, consumer electronics, gaming, virtual or augmented reality, and other technology-driven products or services. This includes B2B and B2C technology communications.
Transportation including subways, trains, buses, bikeshares. Please note: airlines, cruise ships and recreational vehicles should be submitted in the TRAVEL/LEISURE category.
Travel, tourism, and/or Leisure activities including but not limited to airlines, cruise ships, hotels, recreation, etc.
Including but not limited to telecommunications and energy.
Entries in this category group, Social Media & Influencer, spread the brand message through public sharing, commenting and expressions of opinions and content. Results are measured by reach in views, likes, shares, comments, user-generated content, etc. Eligible entries include but not limited to marketing solutions which utilize Facebook, Instagram, Twitter or Influencers to increase audience engagement.
Must be entered as a campaign using 3 or more different types of media led by a social media component. Cannot be a cut/paste of work across mediums, must use the strengths of each.
Groundbreaking, new, unique, or exceptionally creative use of an Influencer(s).
Groundbreaking, new, unique, or exceptionally creative use of a partnership or collaboration used in social media.
Ads that nail humor like only New Yorkers can. We’re talkin’ campaigns that bring wit, sarcasm, and a good dose of smarts—stuff that’ll leave you on the pavement laughing.
Groundbreaking, new, unique, or exceptionally creative use of social media to promote the brand.
Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.
Excellence achieved with limited budget/resources. Jury brief must include budget and explanation of why you qualify for this award.
Public service or education for the betterment of society. Sponsored by a brand or for-profit company.
Public service or education for the betterment of society. Done by an NGO or non-profit company.
Best use of technology that is exceptionally creative, unique, or new in social media.
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Intended to involve, engage, and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user.
Primary or initial platform used.
Primary or initial platform used.
Primary or initial platform used.
Social campaigns that integrate multiple media platforms, online or offline, and live events. The work should demonstrate that these elements are essential to or drive the campaign’s overall impact and execution.
Primary or initial platform used.
Primary or initial platform used.
Primary or initial platform used.
Primary or initial platform used.
Primary or initial platform used.
A category group dedicated to excellence in the field of sports advertising, celebrating work that markets and drives teams, brands, leagues, events, culture, products, players, fans, initiatives and innovation.
Connecting beer and spirits to the world of sports through promotional content, fan experience, and storytelling.
Best use of partnership with a celebrity, athlete, or influencer to increase awareness based on the individual's connection to the brand.
Uses collaboration or partnerships with brands, players, teams, leagues, governing bodies, or associations to produce measurable results.
Category that spotlights teams, conferences, rivalries, players and the college athletics experience.
Brands and organizations impacting the community through outreach and engagement. Entries in this area may include booster engagement, season ticket holder engagement, fan engagement, etc.
Leverages multiple platforms in a unique and powerful way to engage the audience. Winners in this category will use the strengths of each platform to expand on the concept. This does not represent typical integrated campaigns where one piece of main content is used similarly across different media.
Demonstrates creative excellence in visual craftsmanship, including but not limited to product design, graphic design for print, and website design. This may also include the evolution of logos and team branding refreshes.
Campaigns that highlight progress in diversity, equity and inclusion in sports and culture.
Ads that involve NIL partnerships between brands and college athletes, innovation to further represent athletes and programs to support athletes in this space.
Work done with in-the-moment, original thinking, fast reaction, and an investment in craft.
Public service or education for the betterment of society or personal health and wellness. Examples can include a range of ads from responsible drinking to sustainability.
Intended to involve, engage, and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user.
Best use of virtual reality or augmented reality.
Category that celebrates players, programs, and initiatives for athletes under the age of 18.
Best use of digital displays.
Attempts to reach audiences through websites, UI/UX, mobile experience, banner ads, rich media or other technology through the lens of sports. Eligible platforms include but are not limited to tablets, computers, wearable technology, digital screens, and mobile phones.
Brand messaging through E-Sports.
Audio campaigns and promotions related to sports.
Campaigns created for TikTok, Reels and other short form media with the purpose of sports marketing.
Best use of physical and virtual technology that is exceptionally creative, unique, or new in the discipline of sports.
Advertising for a championship event, including the World Series, the Super Bowl, the NBA Finals, Masters, Wimbledon, etc.
Brand messaging through competitions & promotional games at a sporting event, or sports themed.
Advertising related to the FIFA World Cup.
Advertising related to the Olympic Games in 2026.
Creative work that showcases inclusive athletics.
Advertisements prior to athletic competition, highlighting upcoming matchups and rivalries.
Ads related to events that are either exhibition, charity, awareness, cultural, or unique (Ex. NYC Marathon).
Brand messaging through stunts. Must be a sports-related brand or venue.
Advertising during the Super Bowl.
Sports related team or league promotion including governing bodies and associations.
Creativity in the unveiling of sports uniforms, kits, mascots, rosters, etc.
Messaging related to sports gear and equipment for athletic performance. This category includes both physical and digital equipment.
Brand messaging through exhibits and/or installations. Must be a sports-related brand or venue.
Recognizing work related to fans and their physical experience prior to, during or after athletic events.
Pieces demonstrating excellence in storytelling using the medium of film or video – made for online, made for tv, etc.
Groundbreaking, new, unique, or exceptionally creative sports advertising. Entrants must include why you think this idea is innovative.
Ads inside of sports venues that captivate in person audiences.
Use of sports figures that are symbols of brand identity to drive individual team and event efforts.
Creativity in apparel and merchandise as an extension of team and athletic brands.
Advertisements bringing personal, professional, and emotional stories to life through the lens of the athlete.
Excellence in printed or published sports media including but not limited to billboards, posters, newspapers, magazines, and calendars, whether traditional printed materials or digital.
Utilizing chants, anthems, and sound design for sports advertisement.
Work intended to promote sports betting, fantasy sports, platforms and related services.
Recognizing the intersection between sports and fashion for both fans and athletes.
Recognizing stories related to teams, sports figures and athletes.
Highlighting the functional and design changes of in person venues, arenas and stadiums.
This category group honors excellence in Student work. When seen with fresh eyes, advertising takes on an entirely new look. The competition honors the next generation of advertising greats, those with the ability to make us look at things in a way we never have before and never will again.
Excellence in the design and execution of the artistic/aesthetic elements.
Excellence in the use of humor to elevate the concept.
Excellence in the use of the written word to elevate the concept.
Excellence in the use of graphic design elements.
Excellence in the use of illustration.
Excellence in the design of interface & navigation that elevates the concept and is pleasing for the user.
Excellence in the use and execution of photography to elevate the piece.
Excellence in the use and execution of typography to elevate the piece.
One or more performances stand out.
Can include any type of animation. If mixed with live footage, both the animation and integration will be judged.
Art direction or design of the production befits the concept to elevate the piece.
Licensed or adapted music used to elevate the concept.
The casting befits the concept to elevate the piece.
Excellence in the art of direction of photography in a motion picture (video or film).
Excellence in the art of direction of a motion picture (video or film).
The style and execution of editing/cutting elevates the concept in post-production.
The use of original music composed for the brand/piece elevates the concept.
Excellence in execution of all craft elements involved.
Excellence in the use of the written word to elevate the concept.
Excellence in sound design, audio mixing, or use of sound that elevates the concept.
Excellence in the use of humor to elevate the concept.
Excellence in the use of visual effects to elevate the concept.
Radio spots, podcasts, streaming, and/or downloadable audio content.
Groundbreaking, new, unique, or exceptionally creative execution or use. Synopsis must include why you think this is idea is innovative.
Seamlessly blend a brand's message with content or entertainment.
Creative excellence in visual craftmanship.
Reach their intended audience through websites, mobile apps, banner ads, and more using tablets, mobile phones, computers, etc.
Direct communication with the intended audience. Collateral pieces the audience can hold in their hands (and hopefully their hearts as well).
Moving picture advertising: film or video.
Out of home advertising including but not limited to: Billboards, posters, digital screens, public spaces.
Public service or education for the betterment of society; Social and environmental good.
Traditional or digital print advertising.
Campaigns intended to alter perception and good will toward a brand or brand's message.
This category group, The Future Now, is for interesting, meaningful, bespoke use of technology to provide experience and/or innovation leading to a better consumer experience.
Recognizes smart applications of emerging technologies that create better consumer experiences. This discipline celebrates work where the technology choice itself is what makes the idea possible – from AR and VR to blockchain and gaming. Judges evaluate whether the technology was genuinely useful, not just flashy, and whether it solved real problems or created opportunities that didn't exist before.
Recognizes work that uses emerging interfaces to create deeper, more dynamic interactions between people and brands. This includes AI-driven conversational systems, spatial and multi-sensory environments, and experiences that adapt in real time to user behavior. Judges look for ideas where immersion or dialogue meaningfully enhances the storytelling, utility, or emotional impact — not just the technology itself.
Leveraging technology (hardware and software) in new and unimaginable ways to solve problems for clients.
Honors excellence in how advertising is made. This discipline focuses on production innovation, technical skill, and execution quality – celebrating work where new methods, tools, or capabilities took the craft to another level. Whether it's generative AI creating visuals that were previously impossible, virtual production enabling new cinematography, or robotics bringing wild ideas to life, judges look for technical chops in service of great creative.
Celebrates outstanding craft achieved through AI-driven creation, whether in imagery, video, copy, sound, or multi-modal storytelling. This category honors work where generative tools meaningfully elevated the execution, enabling visuals, performances, or production techniques that would have been difficult or impossible with traditional methods. Judges look for intentionality, technical excellence, and the seamless integration of AI in service of a strong creative idea.
Rewards work that uses data and AI to drive measurable business results. This discipline is about turning intelligence into action – whether through sharp insights that reshape creative strategy, real-time adaptation that captures the moment, predictive modeling that anticipates needs, or rigorous optimization that proves what works. Judges want to see the connection between data, creative decisions, and performance outcomes. Show how information was used smartly and back up with results.
ADDITIONAL INFORMATION WILL BE REQUIRED FOR THESE CATEGORIES (SEE RULES AND REGS PDF).
Honors campaigns where AI systems played a defining role in optimizing outcomes, improving efficiency, or scaling performance. Whether through automated creative iteration, predictive modeling, or intelligent distribution, entries must show how AI materially improved results. Judges expect transparent explanation of the AI’s role and proof of its effect on performance metrics.
Recognizes ideas where data not only informed strategy but actively inspired the creative execution itself. This category celebrates work that turns insight into imagination, transforming information into storytelling, design, or experiences. Judges look for a strong connection between the dataset and the creative output, along with meaningful results.
Recognizes campaigns that evolve in response to audience behavior, cultural signals, or real-time inputs. Work in this category demonstrates a flexible creative system that adapts intelligently across channels while maintaining cohesion. Judges look for strong strategic architecture supported by meaningful variation, not just cosmetic changes.
Celebrates smart targeting strategies powered by data, AI, or machine intelligence to reach the right audience with the right message at the right time. Entries should show how segmentation, personalization, or contextual delivery improved relevance and performance. Judges expect clear rationale for the targeting approach and proof that it elevated creative or business outcomes.
Celebrates ideas that react instantly to cultural moments, audience behavior, or live conditions. These are campaigns built to flex, respond, and evolve with speed while maintaining craft and brand relevance. Judges want to see how rapid adaptation created impact that would not have been possible through a static approach.
Honors work where AI directly contributed to measurable business results, whether through prediction, optimization, automation, or enhanced decision-making. This category rewards creative ideas strengthened by intelligent systems that improved efficiency, accuracy, or performance. Judges want to see a clear link between the AI application and the outcome achieved, supported with evidence.
ADDITIONAL INFORMATION WILL BE REQUIRED FOR THESE CATEGORIES (SEE RULES AND REGS PDF).
Recognizes work where data meaningfully shaped the creative idea, execution, or delivery. Entries should demonstrate how insights derived from first-party, third-party, or contextual data unlocked deeper audience understanding or drove smarter decisions. Judges look for clarity of insight and evidence that data directly improved the outcome.
Celebrates work that proves technology can be both powerful and principled. This discipline recognizes advertising that used new tech with real transparency, gave consumers actual control, or created measurable positive social or environmental impact. Whether building trust through honesty, tackling real-world problems, or showing what ethical innovation looks like in practice, judges look for work where doing right also delivered business results.
Work that deployed AI or emerging technology while maintaining transparency, demonstrating positive impact, or addressing social/environmental challenges. Proves technology can be both powerful and responsible.
Recognizes organizations that have built transformational technology to drive media and creative operations. This discipline honors the creation of proprietary platforms, systems, or production pipelines that fundamentally changed how creative work gets made. These are the big infrastructure bets that create lasting competitive advantages, proven through portfolios of excellent work produced at speeds, scales, or quality levels that weren't possible before. Judges evaluate both technical chops, brand/creative outputs and business impact.
Organizations that built proprietary AI systems, platforms, or production pipelines that fundamentally transformed their creative capabilities – proven through portfolio of excellent work produced at new speed, scale, or quality.
Celebrating excellence in the use of iconic New York City in advertising. If your work captures the vibe of New York City, enhancing your concept with images, sounds, songs, landmarks, people, or famous sayings and mottos, we want to see it and honor it. These must be paid advertisements that ran during the eligibility period. Enter for free. Jury Brief must include why you 100% think this piece deserves this award.
The NYF’in Funny category group celebrates the art of humor in advertising, the work that makes people laugh, smirk, or even cringe (in the best way). It honors the sharpest wit, the most unexpected turns, and the courage to find joy in a world that often takes itself too seriously.
Entries should demonstrate excellence in comedic concept, performance, writing, and timing across all mediums.
Work that embraces absurdity, irony, and self-awareness in a way that feels unmistakably of the internet age. Celebrates surreal humor and meta storytelling that break traditional advertising formats.
The written word as comedic weapon. Celebrates wordplay, tone, rhythm, and craft in short- or long-form copy that entertains while it sells.
Comedy crafted specifically for social platforms, where short attention spans and cultural fluency turn funny ideas into viral moments.
Work designed to live, spread, and evolve online through humor, self-awareness, or cultural commentary. Celebrates campaigns that became part of the social conversation through organic sharing and remixing.
Smart, bold, and funny ideas made for public spaces. Humor that stops people mid-stride, sparks conversation, or becomes part of the city’s visual culture.
Wit, visual puns, or written humor that delivers laughs (or groans) in a single static image.
Work that uses humor to react quickly to current events, culture, or social trends, proving the brand’s comedic instincts and timing are razor-sharp.
Comedy created for television or online film. Recognizes excellence in direction, performance, and timing in long- or short-form video.
Inspired by the NYC Marathon, a beloved race that embodies grit, endurance, and determination, The NYF Marathon honors the same relentless spirit in the world of creativity and enduring brand platforms.
This category celebrates brand platforms that go the distance—showcasing enduring, innovative communication efforts and work that builds on its initial platform and proves its ability to run the media marathon, not just the sprint. In the city that never sleeps, brilliance isn’t just created—it’s sustained.
Entry Requirements
To qualify for The NYF Marathon, submissions must include:
• A brand platform that has been active in the market for at least THREE YEARS.
• At least three distinct campaigns as part of an overarching brand strategy.
• At least one campaign launched or implemented after January 1, 2024.
• This year’s case study showcasing the latest campaign.
•. A case study or write-up describing how this year's campaign builds on and evolves the brand platform from the previous year's work.
Scoring Criteria
The judges will evaluate entries based on: The campaign’s creative use of the brand platform and how the current campaign has built on past campaigns to evolve and strengthen the platform.
New York Festivals, in partnership with the African Cristal Festival, is proud to present the NYF Cristal Village Award.
This award celebrates creative brand and experience work that educates for good, recognizing campaigns and initiatives across any channel - with broad appeal, purpose, and driving cultural synergy and understanding.
To qualify for this award, work must embody a strong sense of purpose, inspire new thinking, or deeper understanding, change attitudes and behaviours - for social good. The award focuses on entries that bridge cultures and deliver messages with wide-reaching, positive impact.
Examples of eligible work include, but are not limited to, campaigns delivering human & community-driven brand activation, new product and service launches and activation - with a strong social focus, climate and sustainability change, mental, physical health & wellness impact, disease awareness, animal welfare, and human rights.
Entry fees for submissions in this category will go towards sponsoring Pan-African young creatives to attend the African Cristal Festival, planned to take place in Casablanca, Morocco in September 2025. Both NY Festival and The African Cristal Festival hope that such an experience for young talent will change and inspire lives.
Entries will be judged by NYFA 2025 Executive Jury Member and African Cristal Festival Chair, Justin Thomas-Copeland, along with esteemed jurors