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DIGITAL/MOBILE
myPiggy - Germany’s First Smart Piggy Bank
  • Gold
  • SINGLE PLUS
  • GERMANY
  • Cheil Germany GmbH
  • myPiggy - Germany’s First Smart Piggy Bank
START-UP: BEST USE DIGITAL/MOBILE
  • Clemens Lango - Executive Creative Director UX
  • Sascha Kirpal - Director Service Design & UX Concept
  • Andreas Gruyters - Head of Design
  • Martin Maczurek - Head of UX
  • Sebastian Staats - Technical Director
  • Maro Rudolf - Digital Senior Strategist
  • Olga Potempa - Senior Copywriter
  • Sonja Fritsch - Senior Art Director
  • Stefan Prilipp - Business Director
  • Janine Krämer - Senior Account Manager
  • Maximilian Kortmann - Senior Concept Designer
  • Alexander Schnepp - UX Strategy Designer
  • Lukas Barrenstein - Senior UX Designer
  • Alexander Neusinger - Senior UX Designer
  • Thomas Kaplanek - UX Designer
  • Marco Heutink - Creative Director UX
  • Joern Welle - Executive Creative Director
  • Christoph Fischer - Executive Technical Director
  • Sami Qassiti - Project Manager
  • Jorge Perez Holder - Strategy Director

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Innovation
Tweet Tape
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User-Generated Content
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Events & Stunts
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User-Generated Content
JAPAN
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User-Generated Content
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Branded Content/Entertainment: Best Use User-Generated Content
Food/Drink/Restaurants
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Branded Content/Entertainment: Product & Services Food/Drink/Restaurants
Streaming
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Audio/Radio: Best Use Streaming
Retail Stores & eCommerce
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Branded Content/Entertainment: Product & Services Retail Stores & eCommerce
Retail Stores & eCommerce
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  • FCB Chicago
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Devices/Wearables
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Digital/Mobile: Best Use Devices/Wearables