Very Rare to Very Real

• Award : Finalist
• ENTRY TYPE : SINGLE PLUS
• Country : USA
• Company : McCann Health New Jersey
• Brand : Acquired Thrombotic Thrombocytopenic Purpura (aTTP)

• Talent Credits
• Bruno Abner - EVP, Chief Creative Officer
• Katharine Imbro - SVP, Creative Director
• Fianna Jackameit - VP, Assoc. Creative Director, Copy
• Christian Gorrie - VP, Assoc. Creative Director, Art
• Danielle Crockford - Copy Supervisor
• Elaine Clarkson - Art Supervisor
• Lisa Dietrich - SVP, Group Director Scientific Strategy
• Michael Lupinski - Senior Scientific Strategist
• Andrew Fontana - VP, Director UX
• Jason Brinkofski - Senior UX Architect
• Christopher Hefferon - Senior Director, Tech Strategy
• Rebecca Binder - Head of Production
• John Santangelo - Senior Producer
• Bridget Perez - SVP, Group Account Director
• Joanna Forbes - VP, Group Account Director
• Ricky Holm - Producer and VR Director of Photography
• Wes Evans - Creative Director