Seoul, South Korea – April 7, 2021: The annual 13th annual Korea-National Brand Awards was hosted by New York Festivals on April 6th at the Lotte Hotel in Sogong-dong, Seoul. The global power brand awards ceremony honors the most valuable and competitive brands and celebrates them as national assets.
New York Festivals CEO, Ellen Smyth, who was unable to attend the awards ceremony due to the COVID-19 pandemic, said in a video message at the ceremony, “I hope that the winners of the 13th Korea National Brand Awards will advance so that they can compete with businesses and brands around the world.” She continued, “I want to share the joy with the winners online.”
“I hope that the national brands announced this year will grow into global power brands along with New York Festivals. This is the result of the continuous efforts of each winner, as their business aimed for a better future," saod Chairman of the Korea Steering Committee, Eun-ki Yoon.
The 2022 New York Festivals The Korea-National Brand Awards have selected and honored the brands that were judged the best in the domestic and international markets including ndustrial Brands, Place Brands, and Culture Brands categories for the past 12 years. The Industry and Place Brands are selected through the National Brand Competitiveness Index (NCI), a self-evaluation system, and Cultural Brands and New York Festivals Hall of Fame inductees are selected through public evaluation.
The prestigious New York Festivals Hall of Fame Award is awarded to the best contributors to the development of the Korean brand. For 2022, Jeong-hyeon Park, the mayor of Buyeo, Chungcheongnam-do was honored with the award for his dedicated efforts to raise awareness and expand sales channels for ‘Good Tree’ agricultural products, a joint brand of Buyeo, Chungcheongnam-do.
This year's ceremny honored 59 Industrial divisions, 16 Place divisions within urban and agricultural food brands, and 3 Cultural divisions within the institutional, art and individual categories were selected as the best national brands in Korea.
The brands receiving awards for the most consecutive years at the Korea National Brand Awards have increased every annually. The consecutive award-winning brands are as follows: Nopeul Gochang Watermelon for 12 years, KB Financial Group·Kia Members·Good Tree for 11 years, U+ Home Service·LG OLED TV·Hongcheon Neulpureum Korean Beef·Environmental Organic Farming City Goesan for 10 years, Emergency Education·Seoul National University Hospital Gangnam Center for 9 years, International Maritime Tourism and Recreation City Yeosu for 7 years, Uljin snow crab for 6 years, and Electric vehicle leading city Daegu Hyundai Livart for 5 years.
EMK Musical Company (CEO Hong-hyeon Um), Sul-nyeo Park (Director Sul-nyeo Park), and Jang-nam Cho, chairman of the Korea Opera Association, were selected for the subdivided culture category.
2022's new award-winners include such prestigouus brands as Korean Air, Incheon National University, Jeonju, the city you want to visit, Saenggeojincheon Rice, and Cheongsong Apple.