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CUSTOMER ACQUISITION & RETENTION
The Harbin Back Rack Hack
  • Finalist
  • SINGLE
  • CHINA
  • BBDO China Co., Limited Shanghai Branch
  • Harbin Beer
CREATIVITY IN COMMERCE: BEST USE CUSTOMER ACQUISITION & RETENTION
  • Jan Hendrik Ott - Executive Creative Director
  • Lock Sin Chong - Executive Creative Director
  • Arthur Tsang - Chief Creative Officer
  • Chris Willo - Senior Creative Director
  • Yuanyuan Ma - Group Head
  • Tia Fang - Art Director
  • Shin Shen - Planning Manager
  • Beck You - CEO
  • Elvis Li - General Manager
  • Ody Zhu - Account Director
Related Searches

Explore Other Winners

CUSTOM ILLUSTRATION
 CANADA
47
  • Klick Health
  • Café Joyeux
  • Gold
DESIGN: BEST USE CUSTOM ILLUSTRATION
Technology
 CANADA
Voice 2 Diabetes
  • Klick Health
  • KVI Brave Fund INC.
  • Gold
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Technology
Technology
 CANADA
Voice 2 Diabetes
  • Klick Health
  • KVI Brave Fund INC.
  • Gold
AUDIO/RADIO: Best Use Technology
USE OF DATA
 CANADA
Voice 2 Diabetes
  • Klick Health
  • KVI Brave Fund INC.
  • Gold
AUDIO/RADIO: Best Use USE OF DATA
Print
 SOUTH KOREA
ARTBNB
  • Korea Advertising Academy
  • AIRBNB
  • Gold
STUDENT: Medium Print
Public Relations
 SOUTH KOREA
Toothbrush for HERO
  • Korea Advertising Academy
  • PERIOE
  • Gold
STUDENT: Medium Public Relations
Digital/Mobile
 SOUTH KOREA
Smile ID
  • Korea University of Media Arts(KUMA)
  • Apple
  • Gold
STUDENT: Medium Digital/Mobile
Guerilla/Alternative Media/Location-Based Media
 AUSTRALIA
Out of Here OOH
  • M+C Saatchi
  • Commonwealth Bank
  • Gold
FINANCIAL: Use of Discipline/Medium Guerilla/Alternative Media/Location-Based Media
Outdoor/Transit/Out-of-Home
 AUSTRALIA
Out of Here OOH
  • M+C Saatchi
  • Commonwealth Bank
  • Gold
FINANCIAL: Use of Discipline/Medium Outdoor/Transit/Out-of-Home
Social/Environmental Good: NGO/PSA
 USA
The Pen to Right History
  • McCann New York
  • Last Prisoner Project
  • Gold
DIRECT: Best Use Social/Environmental Good: NGO/PSA