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CUSTOMER ACQUISITION & RETENTION
The Harbin Back Rack Hack
  • Finalist
  • SINGLE
  • CHINA
  • BBDO China Co., Limited Shanghai Branch
  • Harbin Beer
CREATIVITY IN COMMERCE: BEST USE CUSTOMER ACQUISITION & RETENTION
  • Jan Hendrik Ott - Executive Creative Director
  • Lock Sin Chong - Executive Creative Director
  • Arthur Tsang - Chief Creative Officer
  • Chris Willo - Senior Creative Director
  • Yuanyuan Ma - Group Head
  • Tia Fang - Art Director
  • Shin Shen - Planning Manager
  • Beck You - CEO
  • Elvis Li - General Manager
  • Ody Zhu - Account Director
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Sound Design/Use of Sound
 USA
Brand Film
  • Quality Experience
  • Tonal
  • Gold
FILM CRAFT Sound Design/Use of Sound
New York City Award
 USA
Everything Covered – 100 Years of The New Yorker
  • Roof Studio
  • The New Yorker
  • Gold
THE NEW YORK CITY AWARD New York City Award
Digital/Mobile
 GERMANY
Oreo Square Cookie
  • Saatchi & Saatchi Germany
  • Oreo
  • Gold
PUBLIC RELATIONS: Best Use Digital/Mobile
Radio
 GERMANY
Equal Communication
  • Scholz & Friends
  • TERRE DES FEMMES
  • Gold
AUDIO/RADIO: Best Use Radio
ART DIRECTION/PRODUCTION DESIGN
 GERMANY
The 100th Edition
  • Scholz & Friends
  • Frankfurter Allgemeine Zeitung
  • Gold
DESIGN: BEST USE ART DIRECTION/PRODUCTION DESIGN
PRINT
 GERMANY
The 100th Edition
  • Scholz & Friends
  • Frankfurter Allgemeine Zeitung
  • Gold
DESIGN: BEST USE PRINT
PACKAGING
 GERMANY
PRICE PACKS
  • SERVICEPLAN GERMANY
  • PENNY
  • Gold
DESIGN: BEST USE PACKAGING
RETAIL STORES
 GERMANY
PRICE PACKS
  • SERVICEPLAN GERMANY
  • PENNY
  • Gold
PACKAGE & PRODUCT DESIGN: Products & Services RETAIL STORES
RETAIL STORES
 GERMANY
PRICE PACKS
  • SERVICEPLAN GERMANY
  • PENNY
  • Gold
DESIGN: PRODUCT & SERVICES RETAIL STORES
Retail Stores
 GERMANY
PRICE PACKS
  • SERVICEPLAN GERMANY
  • PENNY
  • Gold
PUBLIC RELATIONS: Products & Services Retail Stores