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CUSTOMER ACQUISITION & RETENTION
The Harbin Back Rack Hack
  • Finalist
  • SINGLE
  • CHINA
  • BBDO China Co., Limited Shanghai Branch
  • Harbin Beer
CREATIVITY IN COMMERCE: BEST USE CUSTOMER ACQUISITION & RETENTION
  • Jan Hendrik Ott - Executive Creative Director
  • Lock Sin Chong - Executive Creative Director
  • Arthur Tsang - Chief Creative Officer
  • Chris Willo - Senior Creative Director
  • Yuanyuan Ma - Group Head
  • Tia Fang - Art Director
  • Shin Shen - Planning Manager
  • Beck You - CEO
  • Elvis Li - General Manager
  • Ody Zhu - Account Director
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Explore Other Winners

DIGITAL/MOBILE
 GERMANY
AR-App Trails of Wonder
  • SHANGHAI.BERLIN Neue Marken-Kommunikation GmbH + Co. KG
  • Samsung Electronics GmbH
  • Finalist
SMALL AGENCY: BEST USE DIGITAL/MOBILE
FILM CRAFT
 CHINA
Flying man
  • Shenzhen Dans Digital Technology Co., Ltd
  • Publicity Department of the CPC Shenzhen
  • Finalist
SMALL AGENCY: BEST USE FILM CRAFT
Social/Environmental Good: NGO/PSA
 GERMANY
Like a Fish
  • Simon & Paul Gmbh
  • Sea-Eye
  • Finalist
FILM: Best Use Social/Environmental Good: NGO/PSA
VR/AR
 JAPAN
LOST CORNER AR LIVE
  • SIX INC.
  • Kenshi Yonezu
  • Finalist
DIGITAL/MOBILE: Best Use VR/AR
Animation
 JAPAN
Project: MEMORY CARD
  • SIX INC.
  • PlayStation
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: CRAFT Animation
Animation
 JAPAN
Project: MEMORY CARD
  • SIX INC.
  • PlayStation
  • Finalist
SOCIAL MEDIA & INFLUENCER: Best Use Animation
Visual Effects
 JAPAN
Project: MEMORY CARD
  • SIX INC.
  • PlayStation
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: CRAFT Visual Effects
Animation
 JAPAN
Project: MEMORY CARD
  • SIX INC.
  • PlayStation
  • Finalist
FILM CRAFT Animation
User-Generated Content
 JAPAN
UGChrome
  • SIX INC.
  • Google Chrome
  • Finalist
SOCIAL MEDIA & INFLUENCER: Best Use User-Generated Content
User-Generated Content
 JAPAN
UGChrome
  • SIX INC.
  • Google Chrome
  • Finalist
DIGITAL/MOBILE: Best Use User-Generated Content