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CUSTOMER ACQUISITION & RETENTION
The Harbin Back Rack Hack
  • Finalist
  • SINGLE
  • CHINA
  • BBDO China Co., Limited Shanghai Branch
  • Harbin Beer
CREATIVITY IN COMMERCE: BEST USE CUSTOMER ACQUISITION & RETENTION
  • Jan Hendrik Ott - Executive Creative Director
  • Lock Sin Chong - Executive Creative Director
  • Arthur Tsang - Chief Creative Officer
  • Chris Willo - Senior Creative Director
  • Yuanyuan Ma - Group Head
  • Tia Fang - Art Director
  • Shin Shen - Planning Manager
  • Beck You - CEO
  • Elvis Li - General Manager
  • Ody Zhu - Account Director
Related Searches

Explore Other Winners

Small Budget/Big Idea
 PHILIPPINES
Steal
  • GIGIL
  • Mandaue Foam Home Store
  • Finalist
FILM: Best Use Small Budget/Big Idea
Best Use of Influencer
 PHILIPPINES
The Best Endorser
  • GIGIL
  • Lagundex Cough Medicine
  • Finalist
SOCIAL MEDIA & INFLUENCER: Best Use Best Use of Influencer
VR/AR
 GERMANY
"Miniatur Warmland"
  • Grabarz & Partner Werbeagentur GmbH
  • Telekom
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Best Use VR/AR
VR/AR
 GERMANY
"Miniatur Warmland"
  • Grabarz & Partner Werbeagentur GmbH
  • Telekom
  • Finalist
DIGITAL/MOBILE: Best Use VR/AR
Outdoor
 GERMANY
"Miniatur Warmland"
  • Grabarz & Partner Werbeagentur GmbH
  • Telekom
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Discipline Outdoor
Non-Durable Household Goods
 USA
Potty-tunities
  • Grey
  • Angel Soft
  • Finalist
PUBLIC RELATIONS: Products & Services Non-Durable Household Goods
Use of Broadcast/Streaming
 USA
Potty-tunities
  • Grey
  • Angel Soft
  • Finalist
DIRECT: Best Use Use of Broadcast/Streaming
Positive World Impact
 SOUTH KOREA
Make the Light Right
  • Hankuk university of foreign studies
  • WWF, UNESCO
  • Finalist
STUDENT: Medium Positive World Impact
Best Use of Influencer
 HONG KONG
Wong Tai Sin's EPL Prediction
  • Havas Hong Kong
  • HKT - Now TV
  • Finalist
SOCIAL MEDIA & INFLUENCER: Best Use Best Use of Influencer
Outdoor/Transit/Out-of-Home
 GERMANY
Capitalism for Biodiversity
  • HeimatTBWA\
  • Ames Foundation
  • Finalist
FINANCIAL: Use of Discipline/Medium Outdoor/Transit/Out-of-Home