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CUSTOMER ACQUISITION & RETENTION
The Harbin Back Rack Hack
  • Finalist
  • SINGLE
  • CHINA
  • BBDO China Co., Limited Shanghai Branch
  • Harbin Beer
CREATIVITY IN COMMERCE: BEST USE CUSTOMER ACQUISITION & RETENTION
  • Jan Hendrik Ott - Executive Creative Director
  • Lock Sin Chong - Executive Creative Director
  • Arthur Tsang - Chief Creative Officer
  • Chris Willo - Senior Creative Director
  • Yuanyuan Ma - Group Head
  • Tia Fang - Art Director
  • Shin Shen - Planning Manager
  • Beck You - CEO
  • Elvis Li - General Manager
  • Ody Zhu - Account Director
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Digital/Mobile
 JAPAN
PRIDE CODE
  • TBWA HAKUHODO
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DESIGN: BEST USE Digital/Mobile
ENTERTAINMENT/MEDIA
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TRUE BLUE TEXTILE PROJECT
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OUTDOOR: Products & Services ENTERTAINMENT/MEDIA
Newspaper/Magazine
 BRAZIL
FIRE PRINTS
  • Tech and Soul, São Paulo
  • UNQUIET
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PRINT: BEST USE Newspaper/Magazine
HUMOR
 GERMANY
Volkswagen – Marry Me
  • Tempomedia Filmproduktion & RadicalMedia
  • Volkswagen
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FILM: Best Use HUMOR
Copywriting
 USA
Safe Travels
  • The City College of New York
  • Xbox
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STUDENT: Craft - Other than Film or Video Copywriting
Graphic Design
 USA
Safe Travels
  • The City College of New York
  • Xbox
  • Finalist
STUDENT: Craft - Other than Film or Video Graphic Design
Outdoor
 USA
Safe Travels
  • The City College of New York
  • Xbox
  • Finalist
STUDENT: Medium Outdoor
Print
 USA
Safe Travels
  • The City College of New York
  • Xbox
  • Finalist
STUDENT: Medium Print
VR/AR
 GREECE
PAO Under The Stars
  • The Newtons Laboratory
  • PANATHINAIKOS BC
  • Finalist
DIGITAL/MOBILE: Best Use VR/AR
Digital/Mobile
 ECUADOR
Sad Ads
  • The Pub School
  • UberEats
  • Finalist
STUDENT: Medium Digital/Mobile