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DIGITAL/MOBILE
AR-App Trails of Wonder
  • Finalist
  • SINGLE
  • GERMANY
  • SHANGHAI.BERLIN Neue Marken-Kommunikation GmbH + Co. KG
  • Samsung Electronics GmbH
SMALL AGENCY: BEST USE DIGITAL/MOBILE
  • Dana Kreidt - Chief Creative Officer
  • Carsten Reinhardt - Senior Art Director
  • Dörthe Gössler - Senior Art Director
  • Alina Schad - Copywriter & Concept
  • Patrick Garus - Art Director
  • Leonie Kollmar - Account Director
  • Dirk Wilkesmann - Copywriter & Concept
  • Felipe Franco - Creative Consultant
  • Alexandra Schlegel - Managing Director
  • Stefan Karl - Chief Executive Officer & Founder
  • Marcus Kaspar - Senior Art Director
  • Felix Pannach - Senior Art Director
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NGO/CHARITY
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USE OF DATA
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Samsung Sleep Self
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DIGITAL/MOBILE: Best Use USE OF DATA
USE OF AI
 GERMANY
Samsung Sleep Self
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BRANDED CONTENT/ENTERTAINMENT: Best Use USE OF AI
Gaming
 CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
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THE FUTURE NOW: BEST USE Gaming
Games
 CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
DIGITAL/MOBILE: Best Use Games
Social/Environmental Good: Brand
 CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Social/Environmental Good: Brand
Digital/Mobile/Social
 CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Discipline Digital/Mobile/Social
Sponsorship Integration
 SOUTH KOREA
Victory Selfie Shared #withGalaxy
  • Cheil worldwide
  • Samsung Galaxy
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Best Use Sponsorship Integration
RESTAURANTS/FAST FOOD
 SOUTH KOREA
WHOPPER TATTOO
  • Cheil worldwide
  • Burger King Whopper
  • Finalist
DIRECT: Products & Services RESTAURANTS/FAST FOOD