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SOCIAL COMMERCE
The Matcha Mob - A Fan-Fueled Success Story
  • Finalist
  • CAMPAIGN
  • USA
  • Moby Ventures
  • Nami
CREATIVITY IN COMMERCE: BEST USE SOCIAL COMMERCE
  • Ashley Alexander - Founder, Creator, Nami Matcha
  • Niko Croskery - President, Moby Ventures
  • Jo Cronk - President, Whalar
  • Victoria Bachan - President, Sixteenth
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Explore Other Winners

POINT OF SALE
 CHINA
The Harbin Back Rack Hack
  • BBDO China Co., Limited Shanghai Branch
  • Harbin Beer
  • Silver
CREATIVITY IN COMMERCE: BEST USE POINT OF SALE
Public Relations
 PERU
HIDDEN USES
  • Brother Escuela de Creativos Lima
  • Vaseline
  • Silver
STUDENT: Medium Public Relations
Social/Environmental Good: NGO/PSA
 HONG KONG
Safe Sketch
  • Cheil
  • Save the Children
  • Silver
DIGITAL/MOBILE: Mobile Platform Social/Environmental Good: NGO/PSA
Social/Environmental Good: Brand
 SOUTH KOREA
LIFEGUARD SNACK
  • Cheil worldwide
  • GS25 Retail
  • Silver
PACKAGE & PRODUCT DESIGN: Best Use Social/Environmental Good: Brand
Durable Goods
 SOUTH KOREA
Victory Selfie Shared #withGalaxy
  • Cheil worldwide
  • Samsung Galaxy
  • Silver
PUBLIC RELATIONS: Products & Services Durable Goods
Direct & Collateral
 SOUTH KOREA
The Missing Whales
  • Dankook University / School of Visual Arts / Kaywon University of Art & Design
  • ORION
  • Silver
STUDENT: Medium Direct & Collateral
Digital/Mobile
 JAPAN
VISIONGRAM
  • DENTSU DIGITAL INC.
  • JAPAN BLIND JUDO FEDERATION
  • Silver
DESIGN: BEST USE Digital/Mobile
Film
 GERMANY
The Summoning
  • Filmakademie Baden-Wuerttemberg
  • Talkspace
  • Silver
STUDENT: Medium Film
Branded Content/Entertainment
 GERMANY
Breaking Glass
  • Filmakademie Baden-Württemberg GmbH
  • SAS
  • Silver
STUDENT: Medium Branded Content/Entertainment
Social/Environmental Good: Brand
 GERMANY
Benches of Hope
  • fischerAppelt, relations
  • ZEISS Earth Day
  • Silver
PACKAGE & PRODUCT DESIGN: Best Use Social/Environmental Good: Brand