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POINT OF SALE
The Harbin Back Rack Hack
  • Silver
  • SINGLE
  • CHINA
  • BBDO China Co., Limited Shanghai Branch
  • Harbin Beer
CREATIVITY IN COMMERCE: BEST USE POINT OF SALE
  • Jan Hendrik Ott - Executive Creative Director
  • Lock Sin Chong - Executive Creative Director
  • Arthur Tsang - Chief Creative Officer
  • Chris Willo - Senior Creative Director
  • Yuanyuan Ma - Group Head
  • Tia Fang - Art Director
  • Shin Shen - Planning Manager
  • Beck You - CEO
  • Elvis Li - General Manager
  • Ody Zhu - Account Director

Explore Other Winners

Innovation
UNITED KINGDOM
In Hot Water
  • NOMINT
  • WWF
  • Silver
FILM CRAFT Innovation
Social/Environmental Good: NGO/PSA
SPAIN
Air Raid Alarm Clock
  • Officer & Gentleman
  • Razom for Ukraine
  • Silver
SMALL AGENCY: BEST USE Social/Environmental Good: NGO/PSA
Outdoor
USA
Find the new X
  • Openlearn Academy
  • Xbox
  • Silver
STUDENT: Medium Outdoor
Digital/Mobile
The 112 Sticker
  • Openlearn Academy
  • Instagram
  • Silver
STUDENT: Medium Digital/Mobile
Branding
HONG KONG
For every legendary one
  • Publicis Groupe Hong Kong
  • HSBC
  • Silver
FINANCIAL: Use of Discipline/Medium Branding
Audio/Radio
HONG KONG
Make your next move, make your mark
  • Publicis Groupe Hong Kong
  • HSBC
  • Silver
FINANCIAL: Use of Discipline/Medium Audio/Radio
Corporate Image/Consumer Services/B2B
CANADA
Welcome Card
  • Publicis Toronto
  • Rogers
  • Silver
FINANCIAL: Consumer Corporate Image/Consumer Services/B2B
SPORTS
El Béisbol Es Otra Cosa
  • Remezcla
  • Major League Baseball
  • Silver
SMALL AGENCY: Products & Services SPORTS
FOOD AND DRINK
GERMANY
Oreo Square Cookie
  • Saatchi & Saatchi Germany
  • Oreo
  • Silver
PUBLIC RELATIONS: Products & Services FOOD AND DRINK
ART DIRECTION
GERMANY
The Philharmonic Prints
  • Scholz & Friends
  • Berliner Philharmonie
  • Silver
PRINT: CRAFT ART DIRECTION