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POINT OF SALE
The Harbin Back Rack Hack
  • Silver
  • SINGLE
  • CHINA
  • BBDO China Co., Limited Shanghai Branch
  • Harbin Beer
CREATIVITY IN COMMERCE: BEST USE POINT OF SALE
  • Jan Hendrik Ott - Executive Creative Director
  • Lock Sin Chong - Executive Creative Director
  • Arthur Tsang - Chief Creative Officer
  • Chris Willo - Senior Creative Director
  • Yuanyuan Ma - Group Head
  • Tia Fang - Art Director
  • Shin Shen - Planning Manager
  • Beck You - CEO
  • Elvis Li - General Manager
  • Ody Zhu - Account Director
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Direction
 USA
Save the Celery
  • BBH
  • Jif
  • Bronze
FILM CRAFT Direction
Small Budget/Big Idea
 UKRAINE
NEAREST BOMB SHELTER 1
  • Bickerstaff.734
  • La Biennale di Venezia
  • Bronze
PUBLIC RELATIONS: Best Use Small Budget/Big Idea
Public Relations
 BRAZIL
Mari: Beyond the Real
  • Brodeur Partners
  • Mercado Pago
  • Bronze
FINANCIAL: Use of Discipline/Medium Public Relations
Direct & Collateral
 PERU
HIDDEN USES
  • Brother Escuela de Creativos Lima
  • Vaseline
  • Bronze
STUDENT: Medium Direct & Collateral
Small Budget/Big Idea
 SWEDEN
DrunkenBait
  • Burson, Sweden
  • Carlsberg Sweden
  • Bronze
PUBLIC RELATIONS: Best Use Small Budget/Big Idea
Social/Environmental Good: NGO/PSA
 HONG KONG
Safe Sketch
  • Cheil
  • Save the Children
  • Bronze
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Social/Environmental Good: NGO/PSA
Children- Health, Happiness and Safety
 HONG KONG
Safe Sketch
  • Cheil
  • Save the Children
  • Bronze
PURPOSE: PURPOSE Children- Health, Happiness and Safety
Apps
 HONG KONG
Safe Sketch
  • Cheil
  • Save the Children
  • Bronze
DIGITAL/MOBILE: Best Use Apps
Durable Goods
 USA
Ban Reclining
  • Colle McVoy
  • La-Z-Boy Incorporated
  • Bronze
PUBLIC RELATIONS: Products & Services Durable Goods
CORPORATE SOCIAL RESPONSIBILITY (CSR)
 USA
Selfie Control
  • Colle McVoy
  • Jackson Hole Travel & Tourism Board
  • Bronze
PUBLIC RELATIONS: Best Use CORPORATE SOCIAL RESPONSIBILITY (CSR)