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GUERRILLA
King Charles III – The Burger King
  • Finalist
  • SINGLE
  • GERMANY
  • Grabarz & Partner
  • Burger King
ADVERTISING MARKETING EFFECTIVENESS: BEST USE GUERRILLA
  • Felix Fenz - Chief Creative Officer
  • Julijus Rebic - Executive Creative Director
  • Wolf Bockelmann - Executive Client Service Director
  • Robin Seufert - Creative Director Art
  • Nicolas Berg - Creative Director Copy
  • Nils Strothoff - Junior Art Director
  • Denise Ewald - Account Director
  • Aylin Kalender - Account Manager
  • Bastian Goldschmidt - Chief Strategy Officer
  • Nadine Costabel - Junior Strategist
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USE OF DATA
 MEXICO
Data Tienda
  • DDB MEXICO SA DE CV
  • Gahr WeCapital
  • Grand
DIGITAL/MOBILE: Best Use USE OF DATA
USE OF DATA
 MEXICO
Data Tienda
  • DDB MEXICO SA DE CV
  • Gahr WeCapital
  • Grand
DIRECT: Best Use USE OF DATA
Use of Data
 MEXICO
Data Tienda
  • DDB MEXICO SA DE CV
  • Gahr WeCapital
  • Grand
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Use of Data
Best Innovation
 MEXICO
Data Tienda
  • DDB MEXICO SA DE CV
  • Gahr WeCapital
  • Grand
THE FUTURE NOW: BEST USE Best Innovation
Books
 PORTUGAL
Portuguese (Re)Constitution
  • FCB Lisboa
  • Penguin Books
  • Grand
DESIGN: Brand Design Books
Newspaper/Magazine
 SOUTH AFRICA
Plan (a)
  • Promise
  • AfriSam + BlackStudio
  • Grand
PRINT: BEST USE Newspaper/Magazine
Food/Drink/Restaurants
 GERMANY
Oreo Cheat Cookies
  • Saatchi & Saatchi Düsseldorf
  • Mondelēz Europe/ Oreo
  • Grand
COLLABORATIONS & PARTNERSHIPS: Products & Services Food/Drink/Restaurants
Best New Green Product Design
 JAPAN
SHELLMET
  • TBWA HAKUHODO
  • Koushi Chemical Industry Co., Ltd.
  • Grand
PACKAGE & PRODUCT DESIGN: Best Use Best New Green Product Design
BUSINESS-TO-BUSINESS
 MEXICO
The Greatest Guide to Jochos & Burgers
  • Vector B McCann / Performance Art
  • Bimbo
  • Grand
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES BUSINESS-TO-BUSINESS
Food/Drink/Restaurants
 USA
Oreocodes
  • VML Commerce United States
  • Oreo
  • Grand
COMMERCE AND CREATIVITY: Products & Services Food/Drink/Restaurants