Translating Joy

• Award : Finalist
• ENTRY TYPE : SINGLE PLUS
• Country : CHINA
• Company : TBWA\BOLT Shanghai, TBWA\Juice Beijing
• Brand : BMW

• Talent Credits
• Stéphane Koeppel - Vice President Brand and Marketing, BMW China
• Joanne Lao - Chief Executive Officer , TBWA\Greater China
• Ronnie Wu - Chief Creative Officer, TBWA\China
• Mo Chen - Executive Creative Director, TBWA\BOLT Shanghai
• Han Gao - Executive Creative Director, TBWA\Juice Beijing
• Peng Tu - Creative Director, TBWA\Juice Beijing
• Ron Diao - Creative Director, TBWA\BOLT Shanghai
• Ce Shi - Associate Creative Director, TBWA\Juice Beijing
• Tao Li - Associate Creative Director, TBWA\Juice Beijing
• Zihao Song - Senior Art Director, TBWA\Juice Beijing
• Zhiyue He - Senior Copywriter, TBWA\Juice Beijing
• Boying Chen - Art Director, TBWA\BOLT Shanghai
• Tianyi Ba - Art Director, TBWA\BOLT Shanghai
• Doris Chen - Copywriter, TBWA\BOLT Shanghai
• Sam Lou - Art Director, TBWA\BOLT Shanghai
• Mermer Mu - Junior Creative, TBWA\BOLT Shanghai
• Alexander Kang - Film Director, TBWA\BOLT Shanghai
• Herbert Ng - Head of Creative Technology, TBWA\BOLT Shanghai

• Christine Chen - Head of Production, TBWA\BOLT Shanghai
• Dora Zhou - Agency Producer, TBWA\BOLT Shanghai
• Steph Lee - Agency Producer, TBWA\BOLT Shanghai
• Andrea Yao - Head of Strategy, TBWA\Juice Beijing
• Pires Guo - Planning Director, TBWA\Juice Beijing
• Justice Yeh - Managing Partner, TBWA\Juice Beijing
• Dylan He - Senior Account Director, TBWA\Juice Beijing
• Danica Xu - Account Manager, TBWA\Juice Beijing
• Jonah Gabriel - Director, Real Good Studio
• Ali Issari - Post Production, Real Good Studio
• Priscilla He - Executive Producer, Filmate Productions
• Jin Li - Editor, Filmate Productions
• Eric Shi - Executive Producer, MOD Media
• Jimmy Liu - Executive Producer, MOD Media
• Sing Sing - Director, MOD Media