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ACTIVATION & ENGAGEMENT
Hand Washing Socializing
  • Bronze
  • SMALL AGENCY - SINGLE
  • CHINA
  • RESPECT Beijing
  • American Standard
SMALL AGENCY: BEST USE ACTIVATION & ENGAGEMENT
  • Donghai Liu - Chief Creative Officer / Copywriter
  • Zhong Shi - Creative Partner / Art Director
  • Jie Yuan - Assistant Creative Director / / Copywriter
  • Bingyi Zhang - Art Director
  • Meng Zhang - General Manager
  • Xiaoge Li - Account Manager
  • Yaodong Zhang - Director
  • Xue Cao - Producer
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Explore Other Winners

AVANT-GARDE/INNOVATIVE
 LITHUANIA
Join the Police
  • Fabula Rud Pedersen Group
  • Lithuanian Police
  • Silver
SMALL AGENCY: BEST USE AVANT-GARDE/INNOVATIVE
Positive World Impact
 BRAZIL
Fortnitemare
  • Faculdade Cásper Líbero
  • PETA
  • Silver
STUDENT: Medium Positive World Impact
SMALL BUDGET/BIG IDEA
 USA
Adopt a Stray
  • FCB Chicago
  • Fresh Step
  • Silver
DESIGN: Brand Design SMALL BUDGET/BIG IDEA
Gaming
 USA
Adopt a Stray
  • FCB Chicago
  • Fresh Step
  • Silver
BRANDED CONTENT/ENTERTAINMENT: Best Use Gaming
Direction
 GERMANY
A whole life long
  • Filmakademie Baden-Württemberg - Germany
  • Neues Heim - Die Baugenossenschaft
  • Silver
STUDENT: Film Craft/Video Craft Direction
Digital/Mobile
 GERMANY
Shoah Memorial Frankfurt
  • Fork Unstable Media
  • Jüdisches Museum Frankfurt
  • Silver
DESIGN: Brand Design Digital/Mobile
FIFA World Cup
 UNITED ARAB EMIRATES
The Heinzjack
  • FP7 Dubai
  • Heinz Arabia
  • Silver
SPORTS: Best Use FIFA World Cup
Events & Stunts
 UNITED ARAB EMIRATES
The Out-Of-This-World-Cup
  • FP7 Dubai
  • MasterCard
  • Silver
PUBLIC RELATIONS: Best Use Events & Stunts
Earned Media
 GERMANY
"Charles III – The Burger King"
  • Grabarz & Partner
  • Burger King
  • Silver
PUBLIC RELATIONS: Best Use Earned Media
Viral
 GERMANY
"Charles III – The Burger King"
  • Grabarz & Partner
  • Burger King
  • Silver
COLLABORATIONS & PARTNERSHIPS: Best Use Viral