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POINTOFPURCHASE
Time to Read
  • Finalist
  • CAMPAIGN
  • UNITED ARAB EMIRATES
  • Saatchi & Saatchi Middle East
  • Kinokuniya
ADVERTISING MARKETING EFFECTIVENESS: BEST USE POINTOFPURCHASE
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FIFA World Cup
 MEXICO
Beer Badge
  • VML Commerce Mexico & VML Commerce United States
  • ABInbev
  • Silver
SPORTS: Best Use FIFA World Cup
Food/Drink/Restaurants
 MEXICO
Beer Badge
  • VML Commerce Mexico & VML Commerce United States
  • ABInbev
  • Silver
COLLABORATIONS & PARTNERSHIPS: Products & Services Food/Drink/Restaurants
Food/Drink/Restaurants
 USA
Oreocodes
  • VML Commerce United States
  • Oreo
  • Silver
COLLABORATIONS & PARTNERSHIPS: Products & Services Food/Drink/Restaurants
Food/Drink/Restaurants
 USA
Oreocodes
  • VML Commerce United States
  • Oreo
  • Silver
ACTIVATION & ENGAGEMENT: Product & Services Food/Drink/Restaurants
INNOVATIVE USE OF CHANNEL
 USA
Don't Delete Menu
  • VML Commerce United States & VML Commerce Argentina
  • Wendy's
  • Silver
COMMERCE AND CREATIVITY: BEST USE INNOVATIVE USE OF CHANNEL
ENTERTAINMENT COMMERCE
 USA
I See Coke
  • VML Commerce United States & VML Dubai
  • Coca-Cola
  • Silver
COMMERCE AND CREATIVITY: BEST USE ENTERTAINMENT COMMERCE
Food/Drink/Restaurants
 USA
I See Coke
  • VML Commerce United States & VML Dubai
  • Coca-Cola
  • Silver
PRINT: Products & Services Food/Drink/Restaurants
Food/Drink/Restaurants
 USA
I See Coke
  • VML Commerce United States & VML Dubai
  • Coca-Cola
  • Silver
COLLABORATIONS & PARTNERSHIPS: Products & Services Food/Drink/Restaurants
Social/Environmental Good: Brand
 PERU
Bottle Tiles
  • VML Lima
  • Arequipeña Beer - AB InBev
  • Silver
OUTDOOR: Best Use Social/Environmental Good: Brand
Social/Environmental Good: Brand
 USA
Dogs Without Borders
  • VML New York
  • KDOG Cancer Detect Group
  • Silver
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Social/Environmental Good: Brand