Cool Seats

• Award : Finalist
• ENTRY TYPE : SINGLE
• Country : ARGENTINA
• Company : R/GA LATAM
• Brand : Gatorade

• Talent Credits
• Tiffany Rolfe - Global Chair and Chief Creative Officer
• Josefina Casellas - VP, Executive Creative Director SS LATAM
• Ignacio Jardon - Executive Creative Director
• Guillermo Bagnato - Creative Director
• Mariano Loboda, Tomas Lerer - Animation & Editing
• Alejo Sassano, Ignacio Grosman - Copywriters
• Eloy Krioka - Group Design Director
• Christian Arias - Associate Creative Director
• Ignacio Frigeni - Associate Creative Director
• Martin Milan - Associate Creative Director
• Ariel Constantino, Nicolás Requena - Visual Design
• Carla Palese - Director, Program Management
• Carolina Santoro - Manager, Client Engagement
• Ari Halper - ECD, Global Head of Creative Excellence
• Daniel Barak - Global Executive Creative Director
• Nick Pringle - Chief Creative Officer, EMEA
• Katie Edmonson - Group Creative Director
• Pablo Muñoz - Executive Business Development Director
• Cesar Requena - Director, Applied Intelligence & Strateg
• Martin Simarro - Senior Analyst
• Martin Watson - Head of Functional Beverages Latam
• Alfredo Della Savia - Marketing Director LAB South
• Gonzalo Chigo - Marketing Director Gatorade Latam
• Natalia Landa - Marketing Manager Functional Beverages
• Tomas Houssay - Gatorade Brand Manager
• Miranda Daneri - Sports Marketing Analyst
• Alvaro Ascenso - Marketing Manager Gatorade Latam
• Gonzo Lemos - Producer
• Marcos Diehl - Director
• Martin Rabaglia - Tech Director
• Gonzalo Martinez - Digital Logistics
• Macarena Feijoo - Digital Logistics
• Erika Perezlindo - Digital Logistics
• Jesica Dencausa, Paula Martínez - Project Management
• Lautaro Sanchez - AI development, UX and Development
• Belén Rosati - AI development, UX and Development
• Eric Priemer - AI development, UX and Development
• Alejandro Cayssials - AI development, UX and Development
• Lautaro Genari - AI development, UX and Development
• Andres Anaya - Film Coverage
• Santiago Menne - Film Coverage
• Gonzalo Biza - Film Coverage