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Digital/Mobile
Brad Pitt Yourself
  • Finalist
  • STUDENT SINGLE
  • USA
  • Openlearn Academy
  • Norton
STUDENT: Medium Digital/Mobile
  • Daegeon Yu - Account Executive
  • Dahyun Choi - Art Director
  • Angie (Hyunjee) Yoo - Art Director
  • Sungmin Park - Account Executive
  • Soyeon Ju - Account Executive
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Innovation
 HONG KONG
Safe Sketch
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NGO/CHARITY
 HONG KONG
Safe Sketch
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DIRECT: Products & Services NGO/CHARITY
USE OF DATA
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Samsung Sleep Self
  • Cheil Germany GmbH
  • Samsung
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DIGITAL/MOBILE: Best Use USE OF DATA
USE OF AI
 GERMANY
Samsung Sleep Self
  • Cheil Germany GmbH
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BRANDED CONTENT/ENTERTAINMENT: Best Use USE OF AI
Gaming
 CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
THE FUTURE NOW: BEST USE Gaming
Games
 CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
DIGITAL/MOBILE: Best Use Games
Social/Environmental Good: Brand
 CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Social/Environmental Good: Brand
Digital/Mobile/Social
 CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
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BRANDED CONTENT/ENTERTAINMENT: Discipline Digital/Mobile/Social
Sponsorship Integration
 SOUTH KOREA
Victory Selfie Shared #withGalaxy
  • Cheil worldwide
  • Samsung Galaxy
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Best Use Sponsorship Integration
RESTAURANTS/FAST FOOD
 SOUTH KOREA
WHOPPER TATTOO
  • Cheil worldwide
  • Burger King Whopper
  • Finalist
DIRECT: Products & Services RESTAURANTS/FAST FOOD