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Social/Environmental Good: Brand
The choir against hate speech
  • Bronze
  • SINGLE
  • GERMANY
  • Saatchi & Saatchi Düsseldorf
  • Deutsche Telekom
AUDIO/RADIO: Best Use Social/Environmental Good: Brand
  • Dennis May - Chief Creative Officer, Publicis Groupe Germany
  • Tomas Tulinius, Stephan Schaefer - Creative Director
  • Katrin Spiegel, Anne Schlicht - Account Management
  • Maximilian Ginter - Strategic Planning
  • Insa Frerichs - Senior Producer
  • Florian Lakenmacher - Composer, Supreme Music
  • Jo Sandow - Creative Producer, Supreme Music
  • Oscar Meixner - Sound Editor, Hastings Audio Network
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Technology
 GERMANY
Dot Pad. The first smart tactile graphics display.
  • SERVICEPLAN GERMANY / SERVICEPLAN KOREA
  • Dot Incorporation
  • Silver
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Technology
Positive World Impact
 SOUTH KOREA
Noto Sans LIE
  • Sookmyung Women's University / Hongik University
  • Google Fonts
  • Silver
STUDENT: Medium Positive World Impact
Travel/Leisure
 USA
OutHorse Your Email
  • SS+K
  • Business Iceland
  • Silver
ACTIVATION & ENGAGEMENT: Product & Services Travel/Leisure
Durable Goods
 JAPAN
SHELLMET
  • TBWA HAKUHODO
  • Koushi Chemical Industry Co., Ltd.
  • Silver
PACKAGE & PRODUCT DESIGN: Products & Services Durable Goods
BRANDED CONTENT
 CHINA
Translating Joy
  • TBWA\BOLT Shanghai, TBWA\Juice Beijing
  • BMW
  • Silver
NYF AUTOSHOW: Best Use BRANDED CONTENT
Community Building
 CANADA
#FindTheKetchupBoatGuy
  • The Kitchen
  • Heinz Tomato Ketchup
  • Silver
PUBLIC RELATIONS: Best Use Community Building
Earned Media
 CANADA
#FindTheKetchupBoatGuy
  • The Kitchen
  • Heinz Tomato Ketchup
  • Silver
PUBLIC RELATIONS: Best Use Earned Media
Social Media
 CANADA
#FindTheKetchupBoatGuy
  • The Kitchen
  • Heinz Tomato Ketchup
  • Silver
PUBLIC RELATIONS: Best Use Social Media
GAMIFICATION
 CANADA
Feeding Gamers
  • The Kitchen
  • Delimex
  • Silver
ADVERTISING MARKETING EFFECTIVENESS: BEST USE GAMIFICATION
Celebrity/Influencer
 USA
Naija Odyssey
  • Translation
  • WhatsApp
  • Silver
COLLABORATIONS & PARTNERSHIPS: Best Use Celebrity/Influencer