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DESIGN
The Harbin Sit Pack
  • Gold
  • SINGLE
  • CHINA
  • BBDO China Co., Limited Shanghai Branch
  • Anheuser-Busch Inbev (China) Sales Company Limited -Harbin Brand
ADVERTISING MARKETING EFFECTIVENESS: BEST USE DESIGN
  • Arthur Tsang - Chief Creative Officer, BBDO Greater China
  • Elvis Li - General Manager
  • Cesar Farah - Creative Director
  • Song Wu - Creative Director
  • Zoe Zhao - Senior Art Director
  • Harry Chen - Group Planning Director
  • Shin Shen - Senior Planner
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REBRAND IDENTITY
 GERMANY
Welcome to Acid Town - the case
  • PEIX Health GmbH
  • Talcid®
  • Finalist
DESIGN: Brand Design REBRAND IDENTITY
Small Budget/Big Idea
 GERMANY
H.A.N.S. - The Hateful Audio Notification Service
  • Philipp und Keuntje
  • cake / Laut gegen Nazis
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Small Budget/Big Idea
Real-Time Response
 GERMANY
H.A.N.S. - The Hateful Audio Notification Service
  • Philipp und Keuntje
  • cake / Laut gegen Nazis
  • Finalist
PUBLIC RELATIONS: Best Use Real-Time Response
Social/Environmental Good: Brand
 GERMANY
H.A.N.S. - The Hateful Audio Notification Service
  • Philipp und Keuntje
  • cake / Laut gegen Nazis
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Best Use Social/Environmental Good: Brand
Real-Time Response
 GERMANY
H.A.N.S. - The Hateful Audio Notification Service
  • Philipp und Keuntje
  • cake / Laut gegen Nazis
  • Finalist
DIRECT: Best Use Real-Time Response
Social Justice
 GERMANY
H.A.N.S. - The Hateful Audio Notification Service
  • Philipp und Keuntje
  • cake / Laut gegen Nazis
  • Finalist
PURPOSE: EMPOWERMENT Social Justice
Community Activation
 GERMANY
H.A.N.S. - The Hateful Audio Notification Service
  • Philipp und Keuntje
  • cake / Laut gegen Nazis
  • Finalist
SOCIAL MEDIA & INFLUENCER: Best Use Community Activation
Real-Time Response
 GERMANY
H.A.N.S. - The Hateful Audio Notification Service
  • Philipp und Keuntje
  • cake / Laut gegen Nazis
  • Finalist
DIGITAL/MOBILE: Best Use Real-Time Response
Technology
 GERMANY
H.A.N.S. - The Hateful Audio Notification Service
  • Philipp und Keuntje
  • cake / Laut gegen Nazis
  • Finalist
DIRECT: Best Use Technology
Small Budget/Big Idea
 GERMANY
THE RISE
  • Philipp und Keuntje
  • growney
  • Finalist
PUBLIC RELATIONS: Best Use Small Budget/Big Idea