2023 NYC Executive Jury

President
Bianca Guimaraes
Partner & ECD Mischief
ABOUT

Bianca Guimaraes

You're no stranger to this Emmy-winning creative’s work. Bianca Guimaraes is behind cultural thunders like Sandy Hook Promise’s Back to School Essentials, Thinx's "MENstruation" and "The Epidemic"—the latest installment of an anti-bullying drive in which Bianca has
worked hand-in-hand with Monica Lewinsky.

Bianca created those during her time at BBDO. However, not too long ago, she left that job to do something incredibly bold: help launch a new creative agency in the middle of a pandemic. 

She joined Mischief @ No Fixed Address in July of 2020 as a founding partner and—in the space of just a few months—made global noise with prominent campaigns.

Some of Bianca’s accomplishments include being named as one of Business Insider’s ‘30 Most Creative People in Advertising Under 30’ in 2012, 2014, 2015 and 2016. Shots magazine selected her for their inaugural list of “Rising Stars;” Adweek included her among its “Creative 100;” The Drum named her to their “50 Under 30” list; She Says and The Voice of a Woman awarded her as The VOWWS Best Creative Director; The One Show and the 3% Conference named her as one of their Next Creative Leaders; AdAge featured her on their 40 Under 40 list; and most recently she was named one of AdAge’s 2021 Leading Women in the US, and one of Campaign US "Female Frontier honorees."

Her work has been nominated for an Emmy three times, and has won more than 100 international awards.

United States
Stevie Archer
Chief Creative Officer SS+K
ABOUT

Stevie Archer

Named to 2022 Adweek’s Creative 100 as an “Agency Leader Defining a New Era”, Stevie has led Visit Iceland campaigns generating billions of impressions, steered the rebranding of Smartsheet and the Mount Sinai Health System, helped LeBron James’s More Than A Vote organization recruit 40,000 poll workers just a month before the 2020 election, and created a national campaign commemorating JPMorgan Chase’s investment in the revitalization of Detroit.

Her work has resulted in SS+K being named one of Fast Company’s Most innovative Agencies in the world.

USA
Chantelle Brinkley
Managing Director Zerotrillion
ABOUT

Chantelle Brinkley

Chantelle Brinkley is the managing director of Zerotrillion, New York. Chantelle has held diverse roles in best-in-class agencies and startups. Well-known for working with iconic brands, including Unilever, PepsiCo, McDonald’s, Kellogg’s, and Molson-Coors, Chantelle is a deeply curious problem solver with a passion for figuring out things not yet mapped. 

USA
Tyler DeAngelo
CCO StrawberryFrog
ABOUT

Tyler DeAngelo

Tyler DeAngelo is CCO at movement marketing firm StrawberryFrog where he oversees the creative department.

Prior, he was part of the leadership team responsible for developing internal creative capabilities at WME | IMG.
Prior to WME Tyler helped launch Intel’s global advertising and branding campaign as well as led creative development on Verizon. Over the past 10 years, his distinct approach has produced work that is entertaining and effective – without looking or feeling like traditional advertising.

Tyler is also one of the founders and continues on the board of Jane Do, a chain of female empowerment based fitness studios. 

USA
Cedric Devitt
CCO Big Spaceship
ABOUT

Cedric Devitt

As Chief Creative Officer of Big Spaceship, Cedric oversees the creative output of the agency and drives creative excellence across the organization. He is a passionate storyteller regardless of the medium or the channel. From integrated campaigns, to design systems, to influencer programs across social, everything is an opportunity to tell great brand stories. 

Before Big Spaceship, Cedric served as Chief Creative Officer at MRY. During his tenure the agency was named OMMA Social Media Agency of the Year and Mashable Digital Innovator of the Year. Prior to MRY, in 2010 he was recruited to help launch LBi in the US. Previous experience includes almost a decade leading the creative vision at TribalDDB and earlier stints at Grey Group and Berlin Cameron Doyle.

Cedric has led work across a diverse client set that includes Samsung, Google, YouTube, Powerade, AT&T, Adobe, and Coca-Cola. His work has been recognized by the One Show, Clios, Webbys, ANDYs, LIAA, Lovie Awards and the 2012 SXSW People’s Choice Award in Film, among others.

USA
David Horowitz
Partner & Chief Creative Officer Mekanism
ABOUT

David Horowitz

Named one of Adweek’s 2018 Creative 100, David Horowitz brings a unique perspective to his role as Chief Creative Officer at Mekanism. Formerly a highly accomplished commercial director in the US and abroad, David helped grow the Mekanism New York office from its inception. 

David currently leads the east coast creative teams across the agency’s largest accounts,  including Jose Cuervo, Lonovo, Quaker and Bushmills. David spent the early part of his career as a writer and Emmy-winning director at MTV, where he created many of the brand’s most memorable and award winning ad campaigns and helped launch multiple hit shows. 

In addition to his past work leading brands as varied as HBO, OkCupid, Pepsi, and Starbucks, David helped create the Obama administration’s “It’s On Us” campaign against college campus sexual assault. More recently, David led the team that created Joe Biden’s Presidential campaign logo and design system, which went on to win Fast Company’s Innovation by Design Award (and, uh, the presidency)

David lives on the Lower East Side and with his wife, 2 kids, 2 cats, and countless DVDs he just can’t part with.

USA
Harsh Kapadia
EVP, CCO MRM
ABOUT

Harsh Kapadia

After globe-trotting across four continents, Harsh is the Chief Creative Officer for MRM New York. While he has been an ad guy for over ten years, he fell in love with it when he was 5 years old. According to his folks, mealtime, playtime or just about any time came to a standstill when the commercial breaks came on. He was transfixed. And has been since. With a career that’s spanned across India, Australia, United Kingdom and North America, the best agencies and building the most exciting brands, Harsh continues to be smitten to this day. Maybe that’s what drives him so hard to continue creating magic for major brands such as Google, Legoland, New Balance, Motorola, Australian Government to name a few.

Harsh has earned several creative awards from major advertising shows across the globe, including Cannes, D&AD, One Show, Spikes Asia and many more while earning personal recognition from Former First Lady of the United States, Michelle Obama for his leadership and campaigns he has delivered. He has had the honor to judge shows such as Cannes, ADC, New York Festival and serves on the D&AD Impact Council and was recently named as the rising star of Madison Avenue revolutionizing advertising by Business Insider.  

Harsh has been lucky enough to build and lead teams of some of the most passionate people to help build global brands. Moving around the world, Harsh goes by the philosophy that the mix of cultures and curiosity to learn more always leads to great ideas and believes in the application of technology to ideas and ideas to technology, and that a big idea can make far more than a great ad or an experience.

Camilo La Cruz
Chief Innovation Officer sparks & honey
ABOUT

Camilo La Cruz

Camilo La Cruz is Chief Innovation Officer at sparks& honey. As one of sparks & honey first employees, Camilo helped shape the company’s vision and offering since its inception in 2012, becoming an early proponent of cultural strategy, fueling it’s adoption across the industry and spearheading the development of sparks & honey’s well-known cultural forecast reports and research partnerships with leading organizations like World Economic Forum and the Morgridge Family Foundation. 

Over the last decade, Camilo has collaborated with think tanks, universities, and government organizations, including Georgetown University, Rand Corporation, and DARPA on a range of social innovation initiatives spanning gender and intergenerational dynamics, future of work and automation, and the disruption of radicalization journeys in social networks. He is a frequent speaker and contributor on these topics and others, appearing on stage at Aspen Institute Intrapreneur’s Program, SXSW, AdColor, and Fast Company’s Innovation Festival. He’s also served as a Brand Experience Final Round Juror for The Effies and Creative Data Juror at Cannes Lions.

Throughout his career, Camilo has shaped strategy, trend intelligence, and creative efforts for leading organizations such as Airbnb, Bayer, Google, Humana, Meta, Mercedes-Benz, Natura, Nestle, PepsiCo, and Pfizer, among others. A practitioner and mentor alike, Camilo is also former adjunct faculty at New York University and a frequent speaker at academic institutions. Camilo holds a master’s degree in media studies from The New School University.

USA
Rob Lambrechts
CCO Pereira & O’Dell
ABOUT

Rob Lambrechts

Chief Creative Officer of award-winning creative agency Pereira O'Dell, Rob Lambrechts works closely with brands to create campaigns that engage audiences and speak to culture. An award-winning writer, Lambrechts oversees all creative work across the agency. He has helped build and refresh iconic brands, including Anheuser-Busch, Adobe, MINI, Stella Artois, The Ad Council, Zelle and more. In 2018, the agency launched social film, "The Beauty Inside" for Intel, which won an Emmy for Outstanding New Approach to Television, making Pereira O’Dell the first advertising agency to win an Emmy against traditional TV programming, pioneering the branded entertainment space.

In 2021, Lambrechts co-authored the book, High Art: The Definitive Guide to Getting Cultured with Cannabis, published by Penguin-Random House. It pairs more than 50 works of fine art from artists such as Van Gogh, Monet, and Henri Rousseau with various cannabis strains and products. Most recently, under his creative leadership, Pereira O'Dell alongside partner Serviceplan, was named 2022 Independent Agency Network of the Year at the Cannes Lions Festival of Creativity.

USA
JoRoan Lazaro
ECD Jam3
ABOUT

JoRoan Lazaro

My 20+ year career journey was founded in Product Design for emerging technologies and evolved to embrace Brand Communications at world-class agencies. I’ve been following what I’m naturally interested in. Happily taking risks when choosing where to work and focus. Traveling widens perspectives & teaches empathy. I wouldn’t trade my wanderer’s heart and passion for a conventionally linear path.

I believe that following genuine intellectual and emotional curiosity is the better path forward. Leading me towards continuous evolution. Running parallel with our world of rapidly changing culture & technology. 

The making is as much fun as the idea generation, casting teams and collaborating. Building wide-ranging, large-scale consumer design experiences is a passion. As is rapidly recruiting best-of-class talent & developing them into high-functioning teams. I love the adrenaline rush of going from nothing to something great. 

The first half of my career was spent at emerging technology companies and startup environments. But recently, it's been at the best agencies all the way. Why? 

Because of the dramatically higher rate-of-learning. Agencies have a much higher velocity of aggregating new insights and deploying them in ways that build value. Complex problem solving, critical thinking and creativity — all at-speed and on-demand. I’ve been busy building up my creative experience stack!

Along the way, I've become comfortable with the uncomfortable. Ambiguity is a familiar signal for opportunity. I've found joy in applying what I've learned to solving new problems with our teams.

The Atlantic: https://bit.ly/39qOdc0

Fast Company: https://bit.ly/3zKXB4L

An Oral History of the AIM Away Message https://bit.ly/3NbCtId

Product Design: 

NBCUniversal Peacock Version 1.0 (2019-2020). Early VR (Second Life 2008-2010). Internet 1.0 online services & client software (America Online 1996-2001). Mobile OS/interface (Samsung Touchwiz), Games-as-a-service platforms (Electronic Arts Origin). Pre-iphone mobile startup (kajeet). 

Agencies:

AKQA, R/GA, CP+B, BBH, The Martin Agency, The Barbarian Group, Havas Worldwide, Elephant.

Clients:

Moncler, Maserati, Verizon, Procter & Gamble Global Beauty, NBCUniversal Peacock, The Mayo Clinic, Nike, Google/YouTube, Comcast Xfinity, Marc Jacobs, Brighthouse Financial, The Trade Desk, IBM, Samsung, Sony Playstation, Microsoft, GEICO, Benjamin Moore Paint, Coke Zero, MetLife.

USA
Suzanne Levesque
Creative thjnk AG
ABOUT

Suzanne Levesque

Suzanne Levesque is a celebrated international award-winning artist with an extensive repertoire of paintings, drawings and installations. She has also been a sought after creative talent for a variety of prominent brands for over 15 years. Levesque works and lives in New York and Berlin.

USA
Laura Maness
Global CEO Grey Group
ABOUT

Laura Maness

In 2022, Laura Maness joined Grey as Global CEO, the first female since its founding. She solidified and galvanized a global leadership team focused on one vision—to deliver “Famously Effective” work—that resulted in record award wins, and industry honors.

Prior to joining Grey, Laura was CEO of Havas New York where her inspired leadership drove a culture of purposeful growth and steered a turnaround that earned the agency numerous “Best Of” honors. She sits on several boards including the world’s largest NGO for orphaned and abandoned children (SOS Children’s Villages), and B Lab, the governing body of the B Corp Movement.

The common thread is Laura’s belief that people genuinely have the power and the obligation to apply their minds and might to do good, in the workplace and in the world. She motivates others with the empathy, humility, and strength, and most importantly, leads by example.

USA
Heather McTavish
ECD, Americas Virtue
ABOUT

Heather McTavish

Heather “McT” McTavish is the first woman within the walls of Vice Media Group to hold the title of Executive Creative Director at the creative agency, VIRTUE. 

No stranger to breaking boundaries she’s cultivated a majority BIPOC and women-led creative team, one of the only in the industry. 

In her time at VIRTUE, she’s tackled social issues, from advocating for Paternity Leave with Dove Men+Care to crafting Planned Parenthood’s response to Roe v. Wade overturning. She’s launched a brand for P&G, gained market share for Bushmills, dropped a new shoe for ASICS, and Defy-ed logic with Logitech.

Prior to VIRTUE, she cut her teeth at Google, Big Spaceship, Havas, and the agency formerly known as 360i. 

USA
Cristina Reina
ECD and Head of Art Mccann
ABOUT

Cristina Reina

Cristina Reina is an EVP, Global Executive Creative Director at McCann NY and Head of Art at McCann NA, with more than a decade of experience developing award-winning campaigns and leading creative teams through a variety of projects across different platforms.

Prior to McCann she worked for DDB NY as Group Creative Director and Head of Art.

Cristina’s passion for art direction and craft has been key to evolve the work across every project she has worked on throughout her career.

Her national & international client roster includes brands such as Heineken, BBVA, Movistar, Volkswagen, Pure Leaf, State Farm, MillerCoors, Kroger, Play-Doh, Tribeca Film Festival, Skittles, Microsoft and most recently Smirnoff.

Cristina’s work has been recognized by some of the industry's most prestigious advertising festivals including Cannes, The One Show, D&AD, Clio Awards, London International Awards, ANDYs, ADC and others.

USA
Ciro Sarmiento
Fmr. Chief Creative Officer Saatchi & Saatchi New York
ABOUT

Ciro Sarmiento

I was born in New York to Colombian parents. With 24 years of experience in both North and South American markets, I’ve had leadership roles in the U.S. creative industry working for clients such as Anheuser-Busch, GlaxoSmithKline, Kellogg’s, PepsiCo, Frito-Lay, Mondelez, AT&T, DirecTV, Procter & Gamble, Hershey’s, Mars, Domino’s, Marshalls, Lowe’s, MillerCoors, Unilever, and CocaCola.

After 7 years at Ogilvy & Mather, I moved from Colombia to the United States in 2008 to help lead multicultural agencies Latinworks, Leo Burnett Lapiz and Omnicom’s Dieste.

In January of 2021 and after 8 years of serving as CCO in Dieste, I joined global firm Weber Shandwick as its first Chief Creative Officer, with the purpose of restructuring the New York operation by building stronger creative culture in the earned-first agency model.

An international juror with recognitions in creative and strategy awards, I have been a speaker at D&AD, TED Talk, Cannes Lions, Ojo de Iberoamérica, and completed the Senior Management Program in Business Administration, Omnicom University / Harvard Business School, Babson College.

In 2022, I joined Saatchi New York to lead the Tide and Downy accounts within Saatchi’s Woven Collaborative.

My 3 most precious Grand Prix are Emma, Ben and Luca.

USA
Gabrielle Shirdan
Founder & Chief Creative Officer Kitchen Table
ABOUT

Gabrielle Shirdan

USA
Marc Sobier
Executive Creative Director Verizon
ABOUT

Marc Sobier

Marc Sobier is Executive Creative Director at Verizon and leads marketing creative across the brand’s owned channels. Since its inception in 2017, he’s helped grow the creative group into one of the leading in-house agencies in the business.

Throughout his career, Marc has led the creation of several brand digital experiences like The Met: Unframed  and 9/12 (Verizon), The Vanishing Game (Land Rover) and Hotel 626 (Doritos). He has more than twenty years of experience working on other brands such as Jeep, Progressive Insurance, The US Olympic Committee, Hyundai, Frito-Lay, and Hewlett-Packard.

While at Goodby Silverstein & Partners, his work on Doritos and Cheetos earned critical acclaim and freaked out a generation of teenagers. Prior to that, Marc helped create The Trunkmonkey, a commercial for a local car dealership in Portland, Oregon that became an early viral hit.

Marc has spoken about creativity in Fast Company, Harper’s Magazine and at SXSW. He is married, has a 17-year-old son and a 13-year-old daughter. Late at night, he’s watching ESPN or spending quality time with his Xbox

USA
Kwame Taylor-Hayford
Creative Executive | Co-Founder Kin
ABOUT

Kwame Taylor-Hayford

Creative executive and entrepreneur with a passion for storytelling, design, innovation and purpose. Co-Founder at Kin, the bravest creative company designed to advance social change through culture for brands including Mailchimp, Uber, Delta Air Lines and Ben & Jerry's.

Agency experience at Sid Lee, Anomaly, Saatchi & Saatchi, TBWA\Media Arts Lab and Y&RVML on global brands including Procter & Gamble, Uniqlo, Apple, Nike, Facebook, Spotify, Adidas, Stella Artois, Captain Morgan, American Express, General Mills, Renaissance Hotels and Toyota.

Brand experience at Chobani where i was responsible for building and leading a cutting-edge creative discipline that generated demand and grew the brand through design, advertising, digital innovation, partnerships and experiential.

USA
Ish Traoré
Creative Wieden + Kennedy
ABOUT

Ish Traoré

Ismaila “Ish” Traoré is a creative lead at Wieden+Kennedy. An award-winning visionary who has worked with revolutionary brands, artists, and influencers while shifting culture globally to drive awareness and impact brand perception with various audiences & new consumer market segments. He’s the co-founder of Coral Studios, a multidimensional collective and creative agency. Through his work, he has curated impactful partnerships and campaigns for Umbro, Google, Delta, Nike, P&G, Kanye West’s Netflix documentary jeen-yuhs: A Kanye Trilogy, and more. His work has been seen and worn by change-makers and innovators, such as LeBron James and Odell Beckham. Along with being a 2022 Highsnobiety The NEXT 20 list honoree, Ish was featured in Vogue, Muse by Clio, The Hollywood Reporter, Complex, Hypebeast, etc. 

In partnership with Jay Z’s Roc Nation company & W+K, Traoré created a media curriculum to teach students about the world of advertising/marketing & the opportunities within it. 

Ish has collaborated with and received mentorship from creative titans, such as Denim Tears founder & Supreme's creative director Tremaine Emory, the late great Virgil Abloh, ad industry vet Jimmy Smith, and more. 

In partnership with Nike, Ish and his Coral Studios team created a special release Coral Studios x Nike Air Max 95 sneaker for the community. Generating streams of revenue, which was donated to the Great Barrier Reef Foundation to help protect and preserve our environment. 

In partnership with Creative Control to celebrate their 2022 Netflix film for Kanye West (jeen-yuhs: A Kanye Trilogy), Ish & his team created an official limited edition merch for the documentary. 

Traoré and MR PORTER raised funds to provide resources & services to support mental and physical health initiatives for men nationwide. Not only is Ish a multidisciplinary creative and founder, he’s a passionate podcast host. In 2022, he received a deal with Spotify and Complex to create a new podcast hosted by him called, Style ISH. 

USA
Jason Xenopoulos
Global Chief Creative Officer, WPP on Ford, and Chief Creative Officer, VMLY&R, North America VMLY&R
ABOUT

Jason Xenopoulos

Jason is an award-winning creative director, screenwriter, filmmaker, and entrepreneur.

He currently serves as the Global Chief Creative Officer for WPP Ford and the Regional Chief Creative Officer for VMLY&R North America.

Jason is widely regarded as a pioneer in branded entertainment and was ranked in the Top 25 most awarded Chief Creative Officers globally in The Drum’s 2023 World Creative Rankings.

Among his entrepreneurial ventures, Jason co-founded NATIVE, which rapidly grew to be Africa's leading digital agency. Under Jason’s leadership, NATIVE won hundreds of awards, including being named Cannes Lions Entertainment Agency of the Year. 

In addition to his creative awards, Jason was named All Africa Entrepreneur of the Year by CNBC and Entrepreneur of the Year at the ABSA Jewish Business Achiever Awards.

Jason co-authored the book, The Art of Branded Entertainment, which appeared on the Amazon Best Sellers list.