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PUSHING CULTURE
The B A.I. S
  • Bronze
  • SINGLE
  • ITALY
  • TBWA\ Italy
  • Wired
PUSHING CULTURE PUSHING CULTURE
  • Mirco Pagano - Chief Creative Officer
  • Frank Guarini - Creative Director
  • Vittoria Apicella - Creative Director
  • Luca Attanasio - Art Director
  • Alessandro Monti - Copywriter
  • Michael Arpini - Chief Strategic and Digital Officer
  • Luca Lilla - Head of Innovation
  • Gaia D'Aguanno - Senior Social Media Supervisor
  • Elisa Magnani - Social Media Supervisor
  • Mariateresa Paternoster - Social Media Specialist
  • Floralba Bali - Junior Social Media Specialist
  • Diletta Giudice - Data Scientist

Explore Other Winners

GENIUS PRODUCT OF THE YEAR
AUSTRALIA
FitChix
  • VML Melbourne
  • Honest Eggs Co.
  • Gold
THE G100 AWARDs GENIUS PRODUCT OF THE YEAR
Product Design
Dogs Without Borders
  • VML New York
  • KDOG Cancer Detect Group
  • Gold
HEALTHSPAN: Best Use Product Design
FILM - CINEMA/TV
Tell Me Everything
  • VML New York
  • Ford
  • Gold
NYF AUTOSHOW: Discipline FILM - CINEMA/TV
Retail Stores & eCommerce
THAILAND
The Air Drummer
  • Wolf Bkk
  • Robinson Department Store
  • Gold
FILM: Products & Services Retail Stores & eCommerce
Made for Online
THAILAND
The Air Drummer
  • Wolf Bkk
  • Robinson Department Store
  • Gold
FILM: Best Use Made for Online
Takeover
GERMANY
A hand ball that could save your life.
  • Accenture Song Germany
  • Borussia Dortmund
  • Silver
OUTDOOR: Best Use Takeover
Multicultural
GERMANY
Designed In Bangladesh. Made in Europe.
  • Accenture Song Germany
  • ekn footwear
  • Silver
PUBLIC RELATIONS: Best Use Multicultural
Activation/Engagement
GERMANY
Growling Creatures
  • Accenture Song Germany
  • Krombacher
  • Silver
HELL'S KITCHEN - ALCOHOL: BEST USE Activation/Engagement
EVENTS & EXPERIENTIAL MARKETING
CHINA
The Harbin Sit Pack
  • BBDO China
  • Anheuser-Busch Inbev (China) Sales Company Limited -Harbin Brand
  • Silver
ADVERTISING MARKETING EFFECTIVENESS: BEST USE EVENTS & EXPERIENTIAL MARKETING
ACTIVATION & ENGAGEMENT
CHINA
The Harbin Sit Pack
  • BBDO China
  • Anheuser-Busch Inbev (China) Sales Company Limited -Harbin Brand
  • Silver
ADVERTISING MARKETING EFFECTIVENESS: BEST USE ACTIVATION & ENGAGEMENT