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THE NYF MARATHON AWARD
The Scent of Hope
  • Finalist
  • CAMPAIGN
  • SOUTH KOREA
  • creativemas
  • Korea Food for the Hungry International
THE NYF MARATHON THE NYF MARATHON AWARD
  • Gooik Lee - Chief Creative Officer
  • Youngjae Lee - Chief Marketing Officer
  • Dayoung Hwang - Copywriter
  • Dasom Min - Designer
  • Yechan Jeong - Video Producer
  • Sejong Oh - Account Executive
  • All creativemas - Staff
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Innovation
 SWEDEN
Just Give A F*ck
  • Valtech Radon
  • RFSU
  • Bronze
SOCIAL MEDIA & INFLUENCER: Best Use Innovation
Promotional Items
 USA
EMOJI COKE
  • VML
  • COCA-COLA
  • Bronze
DESIGN: BEST USE Promotional Items
USE OF DATA
 USA
KLEENEX SCORE
  • VML
  • KLEENEX
  • Bronze
PUBLIC RELATIONS: Best Use USE OF DATA
Social Media
 USA
Miami Reality Check
  • VML
  • GMCVB / Miami Beach Coalition
  • Bronze
PUBLIC RELATIONS: Best Use Social Media
ENTERTAINMENT COMMERCE
 USA
NAME THIS OREO
  • VML
  • OREO
  • Bronze
CREATIVITY IN COMMERCE: BEST USE ENTERTAINMENT COMMERCE
Community Building
 USA
Thanks for Coke-Creating
  • VML
  • Coca-Cola
  • Bronze
PUBLIC RELATIONS: Best Use Community Building
FOOD & DRINK
 USA
Thanks for Coke-Creating
  • VML
  • Coca-Cola
  • Bronze
PRINT: Products & Services FOOD & DRINK
User-Generated Content
 USA
Thanks for Coke-Creating
  • VML
  • Coca-Cola
  • Bronze
COLLABORATIONS & PARTNERSHIPS: Best Use User-Generated Content
RESTAURANTS/FAST FOOD
 USA
Wendy's Frosty Fix
  • VML
  • Wendy's (The Wendy's Company)
  • Bronze
DIRECT: Products & Services RESTAURANTS/FAST FOOD
Events & Stunts
 USA
Wendy's Frosty Fix
  • VML
  • Wendy's (The Wendy's Company)
  • Bronze
ACTIVATION & ENGAGEMENT: Best Use Events & Stunts