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User-Generated Content
McDonald's Germany - #50for50 – Germany's longest sponsorship contract
  • Finalist
  • SINGLE PLUS
  • GERMANY
  • Jung von Matt AG
  • McDonald's Germany
SPORTS: Best Use User-Generated Content
  • Robert Zitzmann - Managing Director, Jung von Matt AG
  • Katja Kraus - Managing Director, Jung von Matt AG
  • Ronnie Patt - Executive Creative Director, Jung von Matt AG
  • Alexander Michaelsen - Executive Creative Director, Jung von Matt AG
  • Juliane Weber - Client Service Director, Jung von Matt AG
  • Michael Hülsbeck - Senior Art Director, Jung von Matt AG
  • Mattias Jahn - Creative Director, Jung von Matt AG
  • Alexandra Beck - Copywriter, Freelancer
  • Bernhard Hörlberger - Art Director, Freelancer
  • Felix Beham - Project Manager, Jung von Matt AG
  • Markus Weiß - Director Corporate Affairs, McDonald’s Deutschland LLC
  • Katharina Müller - Senior Team Manager Corporate Affairs, McDonald’s Deutschland LLC
  • Nina Methe - Senior Manager Corporate Affairs, McDonald’s Deutschland LLC
  • Christine Rathjen - Specialist Corporate Affairs, McDonald’s Deutschland LLC
  • Jonas Starick - Specialist Corporate Affairs, McDonald’s Deutschland LLC
  • Paul Wolf - Executive Producer, CNDY Film GmbH
  • Nikolaus Maronn - Executive Producer, CNDY Film GmbH
  • Sebastian Kortmann - Regie, CNDY Film GmbH
  • Immanuel Hackenberger - Edit & Motion Design, CNDY Film GmbH
  • Matthias Barkley - Producer, HARVEST DIGITAL AGRICULTURE GMBH

Explore Other Winners

Best Use of Influencer
SPAIN
You are a gamer and you don’t know it
  • LLYC
  • Multiópticas
  • Bronze
SOCIAL MEDIA & INFLUENCER: Best Use Best Use of Influencer
Small Budget/Big Idea
FRANCE
Uber Heetch
  • Marcel
  • Heetch
  • Bronze
Direct: Best Use Small Budget/Big Idea
Altered Reality
Very Rare to Very Real
  • McCann Health New Jersey
  • Acquired Thrombotic Thrombocytopenic Purpura (aTTP)
  • Bronze
THE FUTURE NOW: BEST USE Altered Reality
Best Use of Medium
PANAMA
Reusing "Plastic" by Ruben Blades
  • McCann Panama City
  • MarViva
  • Bronze
Audio/Radio: Best Use Best Use of Medium
Script/Copywriting
Belong Here.
  • Miami Ad School New York
  • Google + HMCT
  • Bronze
STUDENT: Film Craft/Video Craft Script/Copywriting
CORPORATE IMAGE/CONSUMER SERVICES/B2B
HONG KONG
The Art of Progress
  • MSL Hong Kong
  • HSBC
  • Bronze
FINANCIAL: Consumer CORPORATE IMAGE/CONSUMER SERVICES/B2B
Social Media
GERMANY
The Month of N
  • N26 AG
  • N26
  • Bronze
FINANCIAL: Use of Discipline/Medium Social Media
Animation
UNITED KINGDOM
Can't negotiate the melting point of ice
  • NOMINT
  • WWF
  • Bronze
Film Craft Animation
COPYWRITING
GERMANY
The Ketchup Ban
  • Ogilvy Germany
  • Curtice Brothers Ketchup
  • Bronze
PRINT: CRAFT COPYWRITING
Creative Use of Medium
GERMANY
The Spotify Charthack
  • Ogilvy Germany
  • Universal Music / CRO – BLESSED (feat. Capital Bra)
  • Bronze
Avant-Garde/Innovative: Avant-Garde/Innovative Creative Use of Medium