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User-Generated Content
McDonald's Germany - #50for50 – Germany's longest sponsorship contract
  • Finalist
  • SINGLE PLUS
  • GERMANY
  • Jung von Matt AG
  • McDonald's Germany
SPORTS: Best Use User-Generated Content
  • Robert Zitzmann - Managing Director, Jung von Matt AG
  • Katja Kraus - Managing Director, Jung von Matt AG
  • Ronnie Patt - Executive Creative Director, Jung von Matt AG
  • Alexander Michaelsen - Executive Creative Director, Jung von Matt AG
  • Juliane Weber - Client Service Director, Jung von Matt AG
  • Michael Hülsbeck - Senior Art Director, Jung von Matt AG
  • Mattias Jahn - Creative Director, Jung von Matt AG
  • Alexandra Beck - Copywriter, Freelancer
  • Bernhard Hörlberger - Art Director, Freelancer
  • Felix Beham - Project Manager, Jung von Matt AG
  • Markus Weiß - Director Corporate Affairs, McDonald’s Deutschland LLC
  • Katharina Müller - Senior Team Manager Corporate Affairs, McDonald’s Deutschland LLC
  • Nina Methe - Senior Manager Corporate Affairs, McDonald’s Deutschland LLC
  • Christine Rathjen - Specialist Corporate Affairs, McDonald’s Deutschland LLC
  • Jonas Starick - Specialist Corporate Affairs, McDonald’s Deutschland LLC
  • Paul Wolf - Executive Producer, CNDY Film GmbH
  • Nikolaus Maronn - Executive Producer, CNDY Film GmbH
  • Sebastian Kortmann - Regie, CNDY Film GmbH
  • Immanuel Hackenberger - Edit & Motion Design, CNDY Film GmbH
  • Matthias Barkley - Producer, HARVEST DIGITAL AGRICULTURE GMBH

Explore Other Winners

WORK WITH PURPOSE
Here's To Perfectly Imperfect Parenting
  • Red & Co.
  • Babyganics
  • Gold
SMALL AGENCY: BEST USE WORK WITH PURPOSE
Social/Environmental Good: Brand
GERMANY
Anti Look – the life-saving QR design
  • Scholz & Friends
  • Mercedes-Benz Vans + Johanniter
  • Gold
Collaborations & Partnerships: Best Use Social/Environmental Good: Brand
Events & Stunts
AUSTRIA
The Tunnel Pass Project
  • SERVICEPLAN AUSTRIA
  • Red Bull Athlete Dario Costa
  • Gold
SPORTS: Best Use Events & Stunts
Innovation: Technology
GERMANY
Dot Go. The first object interaction app for the visually impaired.
  • SERVICEPLAN GERMANY
  • Dot
  • Gold
Digital/Mobile: Best Use Innovation: Technology
Editing
GERMANY
The Wish
  • SERVICEPLAN GERMANY
  • PENNY
  • Gold
Film Craft Editing
Made for TV & Cinema
GERMANY
The Wish
  • SERVICEPLAN GERMANY
  • PENNY
  • Gold
Film: Best Use Made for TV & Cinema
Retail Stores & eCommerce
GERMANY
The Wish
  • SERVICEPLAN GERMANY
  • PENNY
  • Gold
Film: Products & Services Retail Stores & eCommerce
Script/Copywriting
GERMANY
The Wish
  • SERVICEPLAN GERMANY
  • PENNY
  • Gold
Film Craft Script/Copywriting
Direction
GERMANY
The Wish
  • SERVICEPLAN GERMANY
  • PENNY
  • Gold
Film Craft Direction
Technology
GERMANY
Dot Pad. The first smart tactile graphics display.
  • SERVICEPLAN GERMANY / SERVICEPLAN KOREA
  • Dot
  • Gold
Package & Product Design: Best Use Technology