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User-Generated Content
McDonald's Germany - #50for50 – Germany's longest sponsorship contract
  • Finalist
  • SINGLE PLUS
  • GERMANY
  • Jung von Matt AG
  • McDonald's Germany
SPORTS: Best Use User-Generated Content
  • Robert Zitzmann - Managing Director, Jung von Matt AG
  • Katja Kraus - Managing Director, Jung von Matt AG
  • Ronnie Patt - Executive Creative Director, Jung von Matt AG
  • Alexander Michaelsen - Executive Creative Director, Jung von Matt AG
  • Juliane Weber - Client Service Director, Jung von Matt AG
  • Michael Hülsbeck - Senior Art Director, Jung von Matt AG
  • Mattias Jahn - Creative Director, Jung von Matt AG
  • Alexandra Beck - Copywriter, Freelancer
  • Bernhard Hörlberger - Art Director, Freelancer
  • Felix Beham - Project Manager, Jung von Matt AG
  • Markus Weiß - Director Corporate Affairs, McDonald’s Deutschland LLC
  • Katharina Müller - Senior Team Manager Corporate Affairs, McDonald’s Deutschland LLC
  • Nina Methe - Senior Manager Corporate Affairs, McDonald’s Deutschland LLC
  • Christine Rathjen - Specialist Corporate Affairs, McDonald’s Deutschland LLC
  • Jonas Starick - Specialist Corporate Affairs, McDonald’s Deutschland LLC
  • Paul Wolf - Executive Producer, CNDY Film GmbH
  • Nikolaus Maronn - Executive Producer, CNDY Film GmbH
  • Sebastian Kortmann - Regie, CNDY Film GmbH
  • Immanuel Hackenberger - Edit & Motion Design, CNDY Film GmbH
  • Matthias Barkley - Producer, HARVEST DIGITAL AGRICULTURE GMBH

Explore Other Winners

FILM CRAFT
UNITED ARAB EMIRATES
DRIVE2EXTREMES
  • Keko FZ-LLC Dubai
  • PORSCHE
  • Gold
SMALL AGENCY: BEST USE FILM CRAFT
Animation
GERMANY
The spider and the window
  • Leo Burnett GmbH
  • Samsung Electronics GmbH
  • Gold
Film Craft Animation
Accessories/Tech
VIETNAM
Juke "Music in a Can"
  • Leo Burnett Vietnam
  • Heineken
  • Gold
HELL'S KITCHEN - ALCOHOL: BEST USE Accessories/Tech
Creative Use of Medium
SPAIN
Bihar, choosing tomorrow
  • LLYC
  • BBK Foundation
  • Gold
Avant-Garde/Innovative: Avant-Garde/Innovative Creative Use of Medium
Small Budget/Big Idea
FRANCE
Uber Heetch
  • Marcel
  • Heetch
  • Gold
Outdoor: Best Use Small Budget/Big Idea
Small Budget/Big Idea
FRANCE
Uber Heetch
  • Marcel
  • Heetch
  • Gold
Activation & Engagement: Best Use Small Budget/Big Idea
Best Use of Influencer
FRANCE
The Bread Exam
  • McCann - Paris
  • Spinneys Supermarket - Lebanese Breast Cancer Foundation - AUBMC Hospital
  • Gold
SOCIAL MEDIA & INFLUENCER: Best Use Best Use of Influencer
Unique Partnership: Brand
FRANCE
The Bread Exam
  • McCann - Paris
  • Spinneys Supermarket - Lebanese Breast Cancer Foundation - AUBMC Hospital
  • Gold
PURPOSE (Formerly Positive World Impact): Public Service Unique Partnership: Brand
Social Media
FRANCE
The Bread Exam
  • McCann - Paris
  • Spinneys Supermarket - Lebanese Breast Cancer Foundation - AUBMC Hospital
  • Gold
PUBLIC RELATIONS: Best Use Social Media
Social/Environmental Good: Brand
FRANCE
The Bread Exam
  • McCann - Paris
  • Spinneys Supermarket - Lebanese Breast Cancer Foundation - AUBMC Hospital
  • Gold
Activation & Engagement: Best Use Social/Environmental Good: Brand