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User-Generated Content
adidas Z.N.E.
  • Finalist
  • SINGLE PLUS
  • CHINA
  • TBWA\Shanghai
  • adidas China
Digital/Mobile: Best Use User-Generated Content
  • Ronnie Wu - Chief Creative Officer (TBWA\China)
  • Mo Chen - Group Creative Director
  • Han Gao - Group Creative Director
  • Minzzy Ooi - Creative Group Head
  • Andre Almeida - Associate Creative Director
  • Alvin Lim - Art Director
  • Weiwei Jiang - Designer
  • Muriel Lechaczynski - Managing Director
  • Ting Liu - Head of Planning
  • Christine Chen - Head of Production
  • Justine Hsu - Planner
  • Kristin Tan - Associate Planning Director
  • Vivian Feng - Head of Production
  • Alice Wu - TV Producer
  • Crystal Han - Assistant Producer
  • Claire Pouly - Senior Account Director
  • Fungwee Chew - Senior Account Director
  • Stella Chen - Senior Account Manager
  • Safiro Sun - Senior Account Executive

Explore Other Winners

Radio
COSTA RICA
I JUST CALL TO SAY AN AD
  • McCann San José
  • BANCO NACIONAL
  • Bronze
Audio/Radio: Best Use Radio
Food/Drink/Restaurants
PHILIPPINES
Side by Side
  • McCann Worldgroup Philippines
  • San Miguel Pale Pilsen
  • Bronze
Public Relations: Products & Services Food/Drink/Restaurants
Guerrilla/Alternative Media/Location-Based Media
POLAND
Scamproof Crossword
  • McCann Worldgroup Poland
  • Mastercard
  • Bronze
FINANCIAL ADVERTISING (formerly MIDAS): Use of Discipline/Medium Guerrilla/Alternative Media/Location-Based Media
Small Budget/Big Idea (<$100,000USD)
POLAND
Scamproof Crossword
  • McCann Worldgroup Poland
  • Mastercard
  • Bronze
FINANCIAL ADVERTISING (formerly MIDAS): Use of Discipline/Medium Small Budget/Big Idea (<$100,000USD)
Audio/Radio
GERMANY
Become a local
  • Miami Ad School Berlin
  • Airbnb
  • Bronze
Student: Medium Audio/Radio
Positive World Impact
GERMANY
The Climate Change Collection
  • Miami Ad School Europe Hamburg
  • Ikea
  • Bronze
Student: Medium Positive World Impact
Digital/Mobile
GERMANY
d-spot
  • Miami Ad School Hamburg
  • Durex
  • Bronze
Student: Medium Digital/Mobile
Avant-Garde/Innovative
CANADA
The Truth Translator
  • Miami Ad School Toronto
  • The New York Times
  • Bronze
Student: Medium Avant-Garde/Innovative
Children- Health, Happiness and Safety: Charity/Non-Profit
Runaway Train 25
  • MUH-TAY-ZIK / HOF-FER
  • National Center For Missing & Exploited Children
  • Bronze
Positive World Impact: Public Service Children- Health, Happiness and Safety: Charity/Non-Profit
Small Budget/Big Idea
AUSTRALIA
Six Word Scholarship
  • Ogilvy Australia
  • Swinburne Online
  • Bronze
Direct & Collateral: Best Use Small Budget/Big Idea