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Best Use of Humor
Pre-Hated
  • Finalist
  • SINGLE PLUS
  • UNITED KINGDOM
  • OLIVER / U-Studio
  • Marmite
DIRECT: Craft Best Use of Humor
  • Rod Sobral - Global Chief Creative Officer
  • Paul Turner - Creative Director / Writer / Art Director
  • Magnus Thorne - Creative Director / Writer / Art Director
  • Andrew Tuffs - Creative Director
  • Tanya Lock Achilleos - Creative Producer
  • Christiaan Rautenbach - Editor
  • Alistair Hood - Cameraman
  • Sara Lim - Accunt Director
  • Sophie Allan - Brand Manager
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Typography
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The Font That Saves Eyes
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  • Intel
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DESIGN: Design - Craft Typography
Sound/Audio Mixing
 AUSTRALIA
The Audio Ad You Can See
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  • Royal Australian Navy
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AUDIO/RADIO: Craft Sound/Audio Mixing
Activation/Engagement
 MEXICO
Beer Badge
  • VML Commerce Mexico & VML Commerce United States
  • ABInbev
  • Silver
HELL'S KITCHEN - ALCOHOL: BEST USE Activation/Engagement
PAYMENT SOLUTIONS
 MEXICO
Beer Badge
  • VML Commerce Mexico & VML Commerce United States
  • ABInbev
  • Silver
COMMERCE AND CREATIVITY: BEST USE PAYMENT SOLUTIONS
FIFA World Cup
 MEXICO
Beer Badge
  • VML Commerce Mexico & VML Commerce United States
  • ABInbev
  • Silver
SPORTS: Best Use FIFA World Cup
Food/Drink/Restaurants
 MEXICO
Beer Badge
  • VML Commerce Mexico & VML Commerce United States
  • ABInbev
  • Silver
COLLABORATIONS & PARTNERSHIPS: Products & Services Food/Drink/Restaurants
Food/Drink/Restaurants
 USA
Oreocodes
  • VML Commerce United States
  • Oreo
  • Silver
COLLABORATIONS & PARTNERSHIPS: Products & Services Food/Drink/Restaurants
Food/Drink/Restaurants
 USA
Oreocodes
  • VML Commerce United States
  • Oreo
  • Silver
ACTIVATION & ENGAGEMENT: Product & Services Food/Drink/Restaurants
INNOVATIVE USE OF CHANNEL
 USA
Don't Delete Menu
  • VML Commerce United States & VML Commerce Argentina
  • Wendy's
  • Silver
COMMERCE AND CREATIVITY: BEST USE INNOVATIVE USE OF CHANNEL
ENTERTAINMENT COMMERCE
 USA
I See Coke
  • VML Commerce United States & VML Dubai
  • Coca-Cola
  • Silver
COMMERCE AND CREATIVITY: BEST USE ENTERTAINMENT COMMERCE