Winners Gallery

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Ambient
McDonald’s "McFamilies"
  • Silver
  • SINGLE
  • GERMANY
  • HEIMAT, Berlin
  • McDonald’s
Outdoor: Best Use Ambient
  • Matthias Storath - Chief Creative Officer
  • Guido Heffels - Chief Creative Officer
  • Esra Gülmen - Creative Director
  • Nicolas Blaettry - Creative Director
  • Marco Russo - Art Director
  • Adriana Liotta - Art Director
  • Gaia Bonetti - Copywriter
  • Lisa Reissner - Copywriter
  • Elisabeth Treichel - Account Director
  • Carola Storto - Creative Services
  • Jan Scholz - Agency Producer
  • Facundo Prats - Editor
  • Susan Schramm - Chief Marketing Officer
  • Jörn Winkler - Marketing Director
  • Daniel Berg - Marketing Manager

Explore Other Winners

Retail Stores & eCommerce
THAILAND
Big In '68
  • TBWA (Thailand) Co., Ltd.
  • McDonald's
  • Finalist
Print: Products & Services Retail Stores & eCommerce
Product Innovation
JAPAN
THE REBORN LIGHT
  • TBWA HAKUHODO
  • NISSAN MOTOR CO., LTD.
  • Finalist
Avant-Garde/Innovative: Avant-Garde/Innovative Product Innovation
New Platform
JAPAN
#BPM100 DANCE PROJECT
  • TBWA HAKUHODO
  • #BPM100 DANCE PROJECT
  • Finalist
Social Media & Influencer: Platform New Platform
Social/Environmental Good: Charity/Non-Profit
JAPAN
#BPM100 DANCE PROJECT
  • TBWA HAKUHODO
  • #BPM100 DANCE PROJECT
  • Finalist
Branded Content/Entertainment: Best Use Social/Environmental Good: Charity/Non-Profit
Social/Environmental Good: Brand
JAPAN
THE REBORN LIGHT
  • TBWA HAKUHODO
  • NISSAN MOTOR CO., LTD.
  • Finalist
Avant-Garde/Innovative: Avant-Garde/Innovative Social/Environmental Good: Brand
Creative Use of Data
HONG KONG
Small Business Drive
  • TBWA Hong Kong
  • Lexus UX
  • Finalist
Creative Marketing Strategy/Effectiveness Creative Use of Data
Books
INDIA
Blink To Speak
  • TBWA India
  • NeuroGen Brain and Spine Institute
  • Finalist
Design: Brand Design Books
Accessibility
INDIA
Blink To Speak
  • TBWA India
  • NeuroGen Brain and Spine Institute
  • Finalist
Positive World Impact: Empowerment Accessibility
Books
INDIA
One Mindful Mind
  • TBWA India
  • NeuroGen Brain and Spine Institute
  • Finalist
Design: Brand Design Books
Promotional Items
INDIA
One Mindful Mind
  • TBWA India
  • NeuroGen Brain and Spine Institute
  • Finalist
Design: Brand Design Promotional Items