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CORPORATE IMAGE/CONSUMER SERVICES/B2B
The Art of Progress
  • Silver
  • SINGLE
  • HONG KONG
  • MSL Hong Kong
  • HSBC
FINANCIAL: Business to Business CORPORATE IMAGE/CONSUMER SERVICES/B2B
  • Christopher Lee - Executive Creative Director
  • Flora Tsui - Creative Director
  • Francis Wong - Creative Director
  • Kevin Lai - Associate Creative Director
  • Kimmy Kong - Art Director
  • Alexis Chiu - Group Managing Director
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USE OF DATA
 UNITED ARAB EMIRATES
Chickenstock
  • TBWA\Raad Dubai
  • KFC
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Digital/Mobile: Best Use USE OF DATA
Digital/Mobile/Social
 UNITED ARAB EMIRATES
Chickenstock
  • TBWA\Raad Dubai
  • KFC
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Branded Content/Entertainment: Discipline Digital/Mobile/Social
Collaborations & Partnerships
 CHINA
adidas NEO Gymastics x Just Dance
  • TBWA\Shanghai
  • adidas
  • Finalist
SPORTS: Best Use Collaborations & Partnerships
Tiktok
 CHINA
adidas NEO Gymastics x Just Dance
  • TBWA\Shanghai
  • adidas
  • Finalist
SOCIAL MEDIA & INFLUENCER: Platform Tiktok
Innovation
 CHINA
adidas NEO Gymastics x Just Dance
  • TBWA\Shanghai
  • adidas
  • Finalist
Collaborations & Partnerships: Best Use Innovation
Social/Environmental Good: Brand
 CHINA
THE BLACK SPHERE
  • Tencent Technology (Shenzhen) Co.Ltd
  • Tencent IEG Social Value Exploration Center
  • Finalist
Branded Content/Entertainment: Best Use Social/Environmental Good: Brand
Best Use of Influencer
 USA
How to become a Bridgerton
  • the community
  • Tanqueray and Netflix Marketing Partnerships
  • Finalist
SOCIAL MEDIA & INFLUENCER: Best Use Best Use of Influencer
Casting
 USA
How to become a Bridgerton
  • the community
  • Tanqueray and Netflix Marketing Partnerships
  • Finalist
Branded Content/Entertainment: CRAFT Casting
Sponsorship Integration
 USA
How to become a Bridgerton
  • the community
  • Tanqueray and Netflix Marketing Partnerships
  • Finalist
Branded Content/Entertainment: Best Use Sponsorship Integration
Takeover
 USA
It’s 2007 All Over Again
  • the community
  • OREO
  • Finalist
Outdoor: Best Use Takeover