Winners Gallery

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Small Budget/Big Idea
Cheeseburger Nuggets - Developed with AI
  • Finalist
  • SINGLE
  • GERMANY
  • David+Martin
  • Burger King
SOCIAL MEDIA & INFLUENCER: Best Use Small Budget/Big Idea
  • David Stephan - Chief Creative Officer
  • Luca Dresch - Creative Director
  • Andreas Daum - Creative Director
  • Rafael Angulo - Senior Art Director
  • Stephany Schlappkohl - Art Director
  • Carolin Flammang - Art Director
  • Jürgen Egger - Senior Copywriter
  • Josephine Woidtke - Account Director
  • Julian Koehler - Social Strategy
  • Verena Kern - Social Strategy
  • Gerald Rumpf - Copywriter
  • Jacqueline Franck - Social Media Manager
  • Max Penk - Innovation Director
  • Klaus Schmäing - CMO / Director Marketing
  • Danny Wilming - Head of Brand
  • Elâ Winnefeld - Senior Manager Digital Marketing Communications
  • Paula Stahlhut - Senior Manager Marketing Communications
  • Daniel Polte - Manager Public Relations
  • Jonas Pfaff - Digital Marketing Communications

Explore Other Winners

Media/Entertainment/Events
UNITED KINGDOM
THE EVERYDAY TACTICIAN
  • McCann London
  • XBOX
  • Gold
ACTIVATION & ENGAGEMENT: Product & Services Media/Entertainment/Events
Community Building
USA
ADLaM: An Alphabet to Preserve a Culture
  • McCann New York
  • Microsoft
  • Gold
ACTIVATION & ENGAGEMENT: Best Use Community Building
Social/Environmental Good: Brand
USA
ADLaM: An Alphabet to Preserve a Culture
  • McCann New York
  • Microsoft
  • Gold
DIRECT: Best Use Social/Environmental Good: Brand
Film - Online
ARGENTINA
Hotel La Argentina
  • Mercado McCann
  • TyC Sports
  • Gold
BRANDED CONTENT/ENTERTAINMENT: Discipline Film - Online
Community Building
ARGENTINA
Hotel La Argentina
  • Mercado McCann
  • TyC Sports
  • Gold
ACTIVATION & ENGAGEMENT: Best Use Community Building
Real-Time Response
Goodbye Pies
  • Mischief @ No Fixed Address
  • Pizza Hut
  • Gold
PUBLIC RELATIONS: Best Use Real-Time Response
Earned Media
Opendoor Halftime Showing
  • Mischief @ No Fixed Address
  • Opendoor
  • Gold
PUBLIC RELATIONS: Best Use Earned Media
Targeted Mailing/Programmatic Mailing
BRAZIL
Samsung ThrowBack Deals
  • MRM Brazil
  • Samsung
  • Gold
DIRECT: Best Use Targeted Mailing/Programmatic Mailing
REAL TIME RETAIL RESPONSE
It's About Ducking Time
  • MRM New York
  • Durex
  • Gold
CREATIVITY IN COMMERCE: BEST USE REAL TIME RETAIL RESPONSE
Animation
UNITED KINGDOM
Up In Smoke
  • NOMINT
  • WWF
  • Gold
FILM CRAFT Animation