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VR/AR
CARLSBERG PERFECT JOURNEY
  • Finalist
  • SINGLE
  • TURKEY
  • FACE TO FACE THE EVENTSETTER
  • CARLSBERG
ACTIVATION & ENGAGEMENT: Best Use VR/AR
  • NILUFER REISOGLU - VP OF MARKETING
  • AHMET UCAR - CREATIVE DIRECTOR
  • EMRE BASARAN - DIRECTOR
  • HELIN BASARAN - PRODUCER
  • DAMLA BIROL - CEO
  • ONUR FIRAT BAYKAL - VP OF SALES
  • TURKER ASKIN - MARKETING MANAGER
  • AHMET AVGAN - TRADE & OPERATIONAL MARKETING MANAGER
  • AYDIN USTUN - BRAND MANAGER
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Innovation: Technology
 USA
The Truth in Under 4 Seconds: The Big Board’s Impact on Elections
  • Code and Theory
  • NBC
  • Bronze
DIGITAL/MOBILE: Best Use Innovation: Technology
Social Media
 USA
We Put That $#!T on Super Bowl LVIII With Jason Kelce
  • Colle McVoy
  • Frank's RedHot
  • Bronze
PUBLIC RELATIONS: Best Use Social Media
Small Budget/Big Idea
 USA
We Put That $#!T on Super Bowl LVIII With Jason Kelce
  • Colle McVoy
  • Frank's RedHot
  • Bronze
SOCIAL MEDIA & INFLUENCER: Best Use Small Budget/Big Idea
Real-Time Response
 USA
We Put That $#!T on Super Bowl LVIII With Jason Kelce
  • Colle McVoy
  • Frank's RedHot
  • Bronze
SPORTS: Best Use Real-Time Response
Technology
 CANADA
Have AI Break
  • Courage
  • KitKat
  • Bronze
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Technology
Real-Time Response
 USA
Yes, Couch!
  • Creative X
  • Facebook, Meta
  • Bronze
SOCIAL MEDIA & INFLUENCER: Best Use Real-Time Response
Technology
 JAPAN
THE JOYFUL PIANO
  • Dentsu East Japan
  • Yamaha
  • Bronze
THE FUTURE NOW: BEST USE Technology
Retail Stores & eCommerce
 USA
Twiggy Full Circle
  • EssenceMediacom
  • eBay
  • Bronze
PRINT: Products & Services Retail Stores & eCommerce
Celebrity/Influencer
 USA
Twiggy Full Circle
  • EssenceMediacom
  • eBay
  • Bronze
COLLABORATIONS & PARTNERSHIPS: Best Use Celebrity/Influencer
Effectiveness
 SWITZERLAND
Giving a Voice to the unheard
  • Farner TEAM FARNER
  • Islam Alijaj
  • Bronze
PUBLIC RELATIONS: Best Use Effectiveness