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Social Good: Brand or Charity
The adidas Wendejacket "Breaking Walls“
  • Finalist
  • SINGLE
  • GERMANY
  • Jung von Matt AG
  • adidas
Sports: Best Use Social Good: Brand or Charity
  • Jens Pfau, Robert Andersen - Executive Creative Director
  • Holger Hansen, Peter Ströh - Managing Director
  • Anna Lichnog, Sebastian Schnell - Creative Director
  • Robert Weider - Senior Art Director
  • Jörg van der Vegte, Anika Möller - Art Director
  • Hannah Wahlmeyer - Junior Art Director
  • Vinzent Globits, Cora Hänel - Copywriter
  • Tobias Freundlieb - Client Service Director
  • Christina Rankel, Benedict Becker - Senior Copywriter
  • Laura Fahlbusch - Senior Project Manager
  • Maximilian Helmer - Production Designer/Director
  • Lennart Ritscher - Production Designer/Director of Photography
  • Tilmann Fabel - Editor
  • Jan Hendrik Behne - Motion Designer
  • Julia Mecklenburg - Group Client Service Director
  • Simon Heeger, Christoph Körner - Sound Design
  • Eric Liedtke, Björn Jäger, Sabine Dietl, Philip Schniedermeyer - Client
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Explore Other Winners

Social Good: Brand or Charity
 GERMANY
#MoveForEquality
  • BBDO Group Germany GmbH
  • UNESCO & Play Magnus AS
  • Bronze
Sports: Best Use Social Good: Brand or Charity
Children- Health, Happiness and Safety: Brand
 GERMANY
Life Lolli – a lollipop designed to save lives
  • BBDO Group Germany GmbH
  • KMSZ - Bone Marrow Donation Center (University Hospital Duesseldorf)
  • Bronze
Positive World Impact: Public Service Children- Health, Happiness and Safety: Brand
Social/Environmental Good: Charity/Non-Profit
 GERMANY
Life Lolli – a lollipop designed to save lives
  • BBDO Group Germany GmbH
  • KMSZ - Bone Marrow Donation Center (University Hospital Duesseldorf)
  • Bronze
Social Media & Influencer: Best Use Social/Environmental Good: Charity/Non-Profit
Animation
 CHINA
Oreo x The Forbidden City: Oriental Epic Video
  • Bluefocus Digital
  • Oreo
  • Bronze
Film Craft Animation
Social/Environmental Good: Charity/Non-Profit
 AUSTRALIA
Curing Homesickness
  • CHE Proximity
  • Sydney Children's Hospitals Foundation
  • Bronze
Avant-Garde/Innovative: Avant-Garde/Innovative Social/Environmental Good: Charity/Non-Profit
Social/Environmental Good: Brand
 BRAZIL
Waste Measure
  • Cheil Brazil
  • Greenpeople Juices
  • Bronze
Package & Product Design: Best Use Social/Environmental Good: Brand
Art Direction
 HONG KONG
Homework
  • Cheil HK
  • Chupa Chups
  • Bronze
Artistry & Craft in Advertising: Design Art Direction
Illustration
 HONG KONG
Music
  • Cheil HK
  • Chupa Chups
  • Bronze
Artistry & Craft in Advertising: Design Illustration
Art Direction
 HONG KONG
Music
  • Cheil HK
  • Chupa Chups
  • Bronze
Artistry & Craft in Advertising: Print & Outdoor Art Direction
Illustration
 HONG KONG
Music
  • Cheil HK
  • Chupa Chups
  • Bronze
Artistry & Craft in Advertising: Print & Outdoor Illustration