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Targeted Mailing/Programmatic Mailing
HP INKmaginary Toys
  • Finalist
  • SINGLE
  • SINGAPORE
  • Edelman
  • HP Instant Ink
DIRECT: Best Use Targeted Mailing/Programmatic Mailing
  • Tim Green - Chief Creative Officer, APAC
  • Gildon Huw - Chief Strategy Office, APAC
  • Omar Sotomayor Noel - Executive Creative Director
  • Rong Yi - Art Director
  • Carson Ho - Art Director
  • Xavier Toh - Copywriter
  • Jeth Heng - Lead Producer
  • Mei Jun Lou - Producer
  • Chiara So - Junior Producer
  • Audrey Lim - Senior Manager
  • Natalie Ng - Client Director
  • Felicia Widjaya - Client Executive
  • Marielle Solano - Client Executive
  • Nicole Lum - Client Executive
  • Chloe Cao - Communications Manager, HP SEA
  • Liveina Kumar - Products and Services lead, HP Asia
  • Jeffrey Kong - Brick Artist
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Positive World Impact
 GERMANY
The Coffee Brick
  • Miami Ad School Europe
  • Nespresso
  • Finalist
STUDENT: Medium Positive World Impact
Product Innovation
 BRAZIL
Inedible Flip Flop
  • Mirum Agency
  • Arezzo Brizza
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Product Innovation
Small Budget/Big Idea
 USA
Anytime Anytime
  • Mischief @ No Fixed Address
  • Anytime Fitness
  • Finalist
ACTIVATION & ENGAGEMENT: Best Use Small Budget/Big Idea
Social/Environmental Good: Brand
 EGYPT
#iamyemeni
  • Momentum Egypt
  • Hayel Saeed Anam Group (HSA)
  • Finalist
COLLABORATIONS & PARTNERSHIPS: Best Use Social/Environmental Good: Brand
Social Justice
 EGYPT
#iamyemeni
  • Momentum Egypt
  • Hayel Saeed Anam Group (HSA)
  • Finalist
PURPOSE: EMPOWERMENT Social Justice
USE OF DATA
 NETHERLANDS
#ListenToYourFans
  • Monks
  • Spotify
  • Finalist
DIRECT: Best Use USE OF DATA
SOCIAL COMMERCE
 NETHERLANDS
Big Brother’s #MEMERABILIA
  • Monks
  • Mercado Libre
  • Finalist
COMMERCE AND CREATIVITY: BEST USE SOCIAL COMMERCE
REAL TIME RETAIL RESPONSE
 NETHERLANDS
Big Brother’s #MEMERABILIA
  • Monks
  • Mercado Libre
  • Finalist
COMMERCE AND CREATIVITY: BEST USE REAL TIME RETAIL RESPONSE
WTF?!?!?
 NETHERLANDS
History of the World Part 2
  • Monks
  • Hulu
  • Finalist
NYF’IN FUNNY WTF?!?!?
VR/AR
 NETHERLANDS
Moxy-Universe, Play Beyond
  • Monks
  • Moxy Hotels
  • Finalist
ACTIVATION & ENGAGEMENT: Best Use VR/AR