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ENTERTAINMENT COMMERCE
Unbranded Menu
  • Bronze
  • SINGLE
  • PHILIPPINES
  • Leo Burnett Group Manila
  • McDonald's
COMMERCE AND CREATIVITY: BEST USE ENTERTAINMENT COMMERCE
  • Raymond Arrastia - Chairman
  • Raoul Panes - Chief Creative Officer
  • Carl Urgino - Creative Director
  • Brian Lumanog - Associate Creative Director
  • Judy Medina - Head of Account Management
  • Chary Chu - Creative Team Head
  • Paolo Roa - Creative Team Head
  • Sofia Tawasil - Senior Copywriter
  • Stephanie Tan - Senior Art Director
  • Rey Tiempo - Head of Experience and Innovation
  • Jarmaine Sotto - Social Media Team Lead
  • Adriano Matos - EVP, Global Executive Creative Director
  • Jason Williams - Head of Creative Excellence
  • Chili Ramon - Senior Copywriter
  • Earl Dorado - Group Account Director
  • Sabrina Urbano - Senior Account Executive
  • Earl John Diaz - Social Media Manager
  • Kathleen Ravelo - Social Media Specialist
  • Bianca Lopez - Social Media Specialist
  • Mikee Lagac - Digital Strategist
  • Hans Cabuyao - Senior Analyst
  • Gianne Nuguit - Analyst
  • Carol Battad - Head of PR
  • Marco Sindiong - PR Director for Corporate
  • Lorenzo Manguiat - PR Director for Influencer
  • Joaquin Espiritu - Influencer Specialist
  • Lendl Fabella - PR Director for Corporate
  • Barbara Messer - Creative Public Relations Lead
  • Ethel Javar - Video Producer
  • Margot Torres - Managing Director, McDonald's
  • Oliver Rabatan - Chief Marketing Officer, McDonald's
  • Ashley Santillan - Marketing Director, McDonald's
  • NJ Caballar - Senior Brand Manager, McDonald's

Explore Other Winners

WORK WITH PURPOSE
GERMANY
START-UP: BEST USE WORK WITH PURPOSE
Technology
GERMANY
Dot Pad. The first smart tactile graphics display.
  • SERVICEPLAN GERMANY / SERVICEPLAN KOREA
  • Dot Incorporation
  • Silver
PACKAGE & PRODUCT DESIGN: Best Use Technology
Technology
GERMANY
Dot Pad. The first smart tactile graphics display.
  • SERVICEPLAN GERMANY / SERVICEPLAN KOREA
  • Dot Incorporation
  • Silver
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Technology
Positive World Impact
SOUTH KOREA
Noto Sans LIE
  • Sookmyung Women's University / Hongik University
  • Google Fonts
  • Silver
STUDENT: Medium Positive World Impact
Travel/Leisure
OutHorse Your Email
  • SS+K
  • Business Iceland
  • Silver
ACTIVATION & ENGAGEMENT: Product & Services Travel/Leisure
Durable Goods
JAPAN
SHELLMET
  • TBWA HAKUHODO
  • Koushi Chemical Industry Co., Ltd.
  • Silver
PACKAGE & PRODUCT DESIGN: Products & Services Durable Goods
BRANDED CONTENT
CHINA
Translating Joy
  • TBWA\BOLT Shanghai, TBWA\Juice Beijing
  • BMW
  • Silver
NYF AUTOSHOW: Best Use BRANDED CONTENT
Community Building
CANADA
#FindTheKetchupBoatGuy
  • The Kitchen
  • Heinz Tomato Ketchup
  • Silver
PUBLIC RELATIONS: Best Use Community Building
Earned Media
CANADA
#FindTheKetchupBoatGuy
  • The Kitchen
  • Heinz Tomato Ketchup
  • Silver
PUBLIC RELATIONS: Best Use Earned Media
Social Media
CANADA
#FindTheKetchupBoatGuy
  • The Kitchen
  • Heinz Tomato Ketchup
  • Silver
PUBLIC RELATIONS: Best Use Social Media