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Social/Environmental Good: Brand
The Cost of Bullying
  • Finalist
  • SINGLE
  • CHINA
  • Cheil PengTai Beijing/Cheil Hong Kong
  • Samsung
Collaborations & Partnerships: Best Use Social/Environmental Good: Brand
  • Paul Chan - Chief Creative Officer
  • Kimmy Liu - Executive Creative Director
  • Wilson Ang - Group Creative Director
  • Paul Chan - Copywriter
  • Wilson Ang - Copywriter
  • Timothy Tian - Associate Creative Director
  • Edmond Leung - Senior Art Director
  • Yining Yin - Multimedia-Animation & Program Direction
  • Melody Zhang - Multimedia-Animation & Program Direction
  • Larry Sun - Business VP
  • Cherry Lan - Account Director
  • DooYoung Jang - Game Operation Group Leader
  • Wei Du - Game BD Manager
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Creative Marketing Strategy/Effectiveness Integrated Marketing
Social/Environmental Good: Brand
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ProtectSet
  • MullenLowe MENA
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Direct & Collateral: Best Use Social/Environmental Good: Brand
Small Budget/Big Idea
 FINLAND
Happy Meal Bird Box
  • Nord DDB Helsinki
  • McDonald's
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Outdoor: Best Use Small Budget/Big Idea
Food/Drink/Restaurants
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Happy Meal Bird Box
  • Nord DDB Helsinki
  • McDonald's
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Activation & Engagement: Products & Services Food/Drink/Restaurants
Social/Environmental Good: Brand
 SWEDEN
Nowhere
  • oddbird
  • Oddbird
  • Finalist
Outdoor: Best Use Social/Environmental Good: Brand
Media/Entertainment/Events
 THAILAND
Home Sweet Home
  • Ogilvy & Mather, Thailand
  • Tourism Authority of Thailand X YGGDRAZIL
  • Finalist
Branded Content/Entertainment: Products & Services Media/Entertainment/Events
Media/Entertainment/Events
 THAILAND
Home Sweet Home
  • Ogilvy & Mather, Thailand
  • Tourism Authority of Thailand X YGGDRAZIL
  • Finalist
Collaborations & Partnerships: Products & Services Media/Entertainment/Events
Travel/Leisure
 THAILAND
Home Sweet Home
  • Ogilvy & Mather, Thailand
  • Tourism Authority of Thailand X YGGDRAZIL
  • Finalist
Collaborations & Partnerships: Products & Services Travel/Leisure
Social/Environmental Good: Charity/Non-Profit
 THAILAND
Human Check
  • Ogilvy & Mather, Thailand
  • People for the Ethical Treatment of Animals(PETA)
  • Finalist
Digital/Mobile: Mobile Platform Social/Environmental Good: Charity/Non-Profit
Direct
 THAILAND
Tiny / Phenomenon
  • Ogilvy & Mather, Thailand
  • PTT Oil and Retail Business PublicCompany Limited
  • Finalist
FINANCIAL: Use of Discipline/Medium Direct