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USE OF AI FOR EFFECTIVENESS
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  • Bronze
  • SINGLE
  • COSTA RICA
  • Joystick, FIFCO
  • Imperial
THE FUTURE NOW: EFFECTIVENESS USE OF AI FOR EFFECTIVENESS
  • Fernando Hidalgo - Chief Creative Officer
  • Fabian Loria - Marketing project manager
  • Alexander Valverde - Data scientific manager
  • Victor Chacón - Creative Director
  • Andrea Castro - Art Director
  • Paula Aragón - Account Manager
  • Pamela Solano - Connections Lead
  • Luis Solano - Data scientific
  • André Montoya - Data scientific
  • Mariangel Arroyo - Conections Influencer Manager
  • Vivian Mayorga - Designer
  • José Cambronero - Copywriter
  • Maikel Bonilla - Designer
  • Pamela Quesada - Copywriter
  • Andrea Navarro - Digital Lead
  • Alber Chinchilla - Reporting
  • Milena Saborio - Community Manager
  • Kimberling Molina - Community Manager
  • Jose Pablo Murillo - Regional Head Connections Manager
  • Rolando Carvajal - CEO
  • Gabriel Ramirez - CMO
  • Andrea Quiros - Brand Manager
  • Maria Jesus Garcia - Lead Brand
  • Sarah Martí - Lead Brand BTL
  • Maria Pia Robles - Head of of Corporate Relations
  • Carlos Morales - Communications Manager
  • Katherine Elizondo - Communications Coordinator
  • Mayte Aguirre - External Social Dimension Coordinator
  • Valery Villalobos - Communications Executive
  • Jurgen Bermudez - Platform Architec
  • Fabiola Gomez - TI
  • Yolanda Camacho - Biologist, University of Costa Rica

Explore Other Winners

Non-Durable Household Goods
Potty-tunities
  • Grey
  • Angel Soft
  • Finalist
PUBLIC RELATIONS: Products & Services Non-Durable Household Goods
Use of Broadcast/Streaming
Potty-tunities
  • Grey
  • Angel Soft
  • Finalist
DIRECT: Best Use Use of Broadcast/Streaming
Positive World Impact
SOUTH KOREA
Make the Light Right
  • Hankuk university of foreign studies
  • WWF, UNESCO
  • Finalist
STUDENT: Medium Positive World Impact
Best Use of Influencer
HONG KONG
Wong Tai Sin's EPL Prediction
  • Havas Hong Kong
  • HKT - Now TV
  • Finalist
SOCIAL MEDIA & INFLUENCER: Best Use Best Use of Influencer
Outdoor/Transit/Out-of-Home
GERMANY
Capitalism for Biodiversity
  • HeimatTBWA\
  • Ames Foundation
  • Finalist
FINANCIAL: Use of Discipline/Medium Outdoor/Transit/Out-of-Home
FINISHING: Color Correction/Grading
GERMANY
Feel like a kid again
  • HeimatTBWA\
  • HORNBACH Baumarkt AG
  • Finalist
FILM CRAFT FINISHING: Color Correction/Grading
Direction
GERMANY
Obey your Hands.
  • HeimatTBWA\
  • HORNBACH Baumarkt AG
  • Finalist
FILM CRAFT Direction
Durable Goods
GERMANY
Guilty Pets
  • INGO Hamburg
  • IKEA
  • Finalist
PRINT: Products & Services Durable Goods
Best Use of Humor
GERMANY
Guilty Pets
  • INGO Hamburg
  • IKEA
  • Finalist
OUTDOOR: Craft Best Use of Humor
BEST USE OF HUMOR
GERMANY
Guilty Pets
  • INGO Hamburg
  • IKEA
  • Finalist
PRINT: CRAFT BEST USE OF HUMOR