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BEVERAGES
The Harbin Sit Pack
  • Silver
  • SINGLE
  • CHINA
  • BBDO China Co., Limited Shanghai Branch
  • Anheuser-Busch Inbev (China) Sales Company Limited -Harbin Brand
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES BEVERAGES
  • Arthur Tsang - Chief Creative Officer, BBDO Greater China
  • Elvis Li - General Manager
  • Cesar Farah - Creative Director
  • Song Wu - Creative Director
  • Zoe Zhao - Senior Art Director
  • Harry Chen - Group Planning Director
  • Shin Shen - Senior Planner
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ACTIVATION & ENGAGEMENT
 UNITED ARAB EMIRATES
The Drive Thru School
  • Leo Burnett Middle East
  • McDonald's
  • Bronze
ADVERTISING MARKETING EFFECTIVENESS: BEST USE ACTIVATION & ENGAGEMENT
RESTAURANTS
 UNITED ARAB EMIRATES
The Drive Thru School
  • Leo Burnett Middle East
  • McDonald's
  • Bronze
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES RESTAURANTS
INTEGRATED (MULTIPLE MEDIUMS)
 UNITED ARAB EMIRATES
The Hidden Room
  • Leo Burnett Middle East
  • Home Box
  • Bronze
ADVERTISING MARKETING EFFECTIVENESS: BEST USE INTEGRATED (MULTIPLE MEDIUMS)
ACTIVATION & ENGAGEMENT
 UNITED ARAB EMIRATES
The Hidden Room
  • Leo Burnett Middle East
  • Home Box
  • Bronze
ADVERTISING MARKETING EFFECTIVENESS: BEST USE ACTIVATION & ENGAGEMENT
TV & CINEMA
 UNITED ARAB EMIRATES
The Hidden Room
  • Leo Burnett Middle East
  • Home Box
  • Bronze
ADVERTISING MARKETING EFFECTIVENESS: BEST USE TV & CINEMA
RETAIL STORES & E-COMMERCE
 UNITED ARAB EMIRATES
The Hidden Room
  • Leo Burnett Middle East
  • Home Box
  • Bronze
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES RETAIL STORES & E-COMMERCE
RETAIL STORES & E-COMMERCE
 UNITED ARAB EMIRATES
The Homecoming
  • Leo Burnett Middle East
  • Home Centre
  • Bronze
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES RETAIL STORES & E-COMMERCE
TV & CINEMA
 UNITED ARAB EMIRATES
The Homecoming
  • Leo Burnett Middle East
  • Home Centre
  • Bronze
ADVERTISING MARKETING EFFECTIVENESS: BEST USE TV & CINEMA
INNOVATIVE USE OF CHANNEL
 TAIWAN
Donation Wallpaper
  • Leo Burnett Taiwan
  • McDonald's
  • Bronze
COMMERCE AND CREATIVITY: BEST USE INNOVATIVE USE OF CHANNEL
Travel/Leisure
G'day
  • M&C Saatchi Sydney
  • Tourism Australia
  • Bronze
BRANDED CONTENT/ENTERTAINMENT: Product & Services Travel/Leisure