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BEVERAGES
The Harbin Sit Pack
  • Silver
  • SINGLE
  • CHINA
  • BBDO China
  • Anheuser-Busch Inbev (China) Sales Company Limited -Harbin Brand
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES BEVERAGES
  • Arthur Tsang - Chief Creative Officer, BBDO Greater China
  • Elvis Li - General Manager
  • Cesar Farah - Creative Director
  • Song Wu - Creative Director
  • Zoe Zhao - Senior Art Director
  • Harry Chen - Group Planning Director
  • Shin Shen - Senior Planner
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Social Media
 USA
Apologize the Rainbow
  • DDB Chicago
  • Skittles
  • Grand
ACTIVATION & ENGAGEMENT: Best Use Social Media
USE OF DATA
 MEXICO
Data Tienda
  • DDB MEXICO SA DE CV
  • Gahr WeCapital
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DIGITAL/MOBILE: Best Use USE OF DATA
USE OF DATA
 MEXICO
Data Tienda
  • DDB MEXICO SA DE CV
  • Gahr WeCapital
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DIRECT: Best Use USE OF DATA
Use of Data
 MEXICO
Data Tienda
  • DDB MEXICO SA DE CV
  • Gahr WeCapital
  • Grand
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Use of Data
Best Innovation
 MEXICO
Data Tienda
  • DDB MEXICO SA DE CV
  • Gahr WeCapital
  • Grand
THE FUTURE NOW: BEST USE Best Innovation
Books
 PORTUGAL
Portuguese (Re)Constitution
  • FCB Lisboa
  • Penguin Books
  • Grand
DESIGN: Brand Design Books
Newspaper/Magazine
 SOUTH AFRICA
Plan (a)
  • Promise
  • AfriSam + BlackStudio
  • Grand
PRINT: BEST USE Newspaper/Magazine
Food/Drink/Restaurants
 GERMANY
Oreo Cheat Cookies
  • Saatchi & Saatchi Düsseldorf
  • Mondelēz Europe/ Oreo
  • Grand
COLLABORATIONS & PARTNERSHIPS: Products & Services Food/Drink/Restaurants
Best New Green Product Design
 JAPAN
SHELLMET
  • TBWA HAKUHODO
  • Koushi Chemical Industry Co., Ltd.
  • Grand
PACKAGE & PRODUCT DESIGN: Best Use Best New Green Product Design
BUSINESS-TO-BUSINESS
 MEXICO
The Greatest Guide to Jochos & Burgers
  • Vector B McCann / Performance Art
  • Bimbo
  • Grand
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES BUSINESS-TO-BUSINESS