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Cross-Platform
McDonalds X Squid Game: Dare To Play
  • Finalist
  • SINGLE PLUS
  • AUSTRALIA
  • Akcelo
  • McDonalds Australia
BRANDED CONTENT/ENTERTAINMENT: Best Use Cross-Platform
  • OMD - Media & Idea Partner
  • FINCH - Production
  • Squeak E. Clean - Sound Design
  • Louis & Co - Photography
  • Reel Focus Films - Social
  • Heckler - Post Production
  • Film and Cookie Assets - Post Production House
  • Netflix - Partner
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Digital/Mobile/Social
 GERMANY
Oreo Square Cookie
  • Saatchi & Saatchi Germany
  • Oreo
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Discipline Digital/Mobile/Social
FOOD & DRINK
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Oreo Square Cookie
  • Saatchi & Saatchi Germany
  • Oreo
  • Finalist
COLLABORATIONS & PARTNERSHIPS: Products & Services FOOD & DRINK
Sponsorship Integration
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Oreo Square Cookie
  • Saatchi & Saatchi Germany
  • Oreo
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BRANDED CONTENT/ENTERTAINMENT: Best Use Sponsorship Integration
FOOD & DRINK
 GERMANY
Oreo Square Cookie
  • Saatchi & Saatchi Germany
  • Oreo
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Product & Services FOOD & DRINK
Gaming
 GERMANY
Oreo Square Cookie
  • Saatchi & Saatchi Germany
  • Oreo
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Best Use Gaming
Cross-Platform
 GERMANY
Oreo Square Cookie
  • Saatchi & Saatchi Germany
  • Oreo
  • Finalist
COLLABORATIONS & PARTNERSHIPS: Best Use Cross-Platform
Launch
 GERMANY
Oreo Square Cookie
  • Saatchi & Saatchi Germany
  • Oreo
  • Finalist
DIRECT: Best Use Launch
FOOD & DRINK
 GERMANY
Oreo Square Cookie
  • Saatchi & Saatchi Germany
  • Oreo
  • Finalist
CREATIVITY IN COMMERCE: Products & Services FOOD & DRINK
Games
 GERMANY
Oreo Square Cookie
  • Saatchi & Saatchi Germany
  • Oreo
  • Finalist
DIGITAL/MOBILE: Best Use Games
Healthcare
 GERMANY
The full picture
  • Saatchi & Saatchi Germany
  • yeswecan!cer
  • Finalist
FILM: Products & Services Healthcare