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Community Building
Hotel La Argentina
  • Gold
  • SINGLE PLUS
  • ARGENTINA
  • Mercado McCann
  • TyC Sports
ACTIVATION & ENGAGEMENT: Best Use Community Building
  • Javier Campopiano - Global Chief Creative Officer
  • Nicolás Massimino - Chief Creative Officer
  • Manuel Scher - ECD
  • Edwin Bowen - ECD
  • Cristian Tarzi - ECD
  • Agustín Coste - Managing Director
  • Leila Concistre - Group Account Director
  • Carolina Scordo - Account Supervisor
  • Mariano Malvasio - CMO
  • Germán Vago - Marketing Manager
  • Daniela Gaspar - Communications & Media Coordinator
  • Agustín Borgognoni - Head of Production
  • Carolina García Dias - Producer
  • Carmen Bistrian - MW Global Product Excellence Director
  • Emiliano Gonzalez De Pietri - CCO McCann Spain
  • Lourdes Alderete - Latam MW Creative Excellence Manager
  • Diego Peskins - Executive Producer
  • Martín de Escalada - Director
  • Mercedes Eliçabe - Post Production Coordinator
  • Andrés Boero - Editing
  • Malena Gala - Editing Assistant
  • Luciano Grispino - Sound
  • Juan Hirak - VFX
  • Anahí Piccinin - Color

Explore Other Winners

Film
GERMANY
Hyperlink Rabbithole
  • University of Television and Film Munich
  • Wikipedia
  • Gold
STUDENT: Medium Film
Best Use of Medium
HUNGARY
Unsealed Books
  • VML Hungary
  • Líra
  • Gold
AUDIO/RADIO: Best Use Best Use of Medium
Events & Stunts
PERU
Hey! He is not a kid
  • VML Peru
  • Club Alianza Lima, Nike, Gatorade and Hyundai
  • Gold
PUBLIC RELATIONS: Best Use Events & Stunts
Takeover
The First Edible Mascot
  • Weber Shandwick
  • Kellanova Pop-Tarts
  • Gold
SPORTS: Best Use Takeover
Best Use of Music
GERMANY
Don't bend over for bargains.
  • antoni GmbH
  • ALDI Sued
  • Silver
FILM CRAFT Best Use of Music
FILM
ITALY
Human Touch
  • AUGE COMMUNICATION S.r.l.
  • Translated
  • Silver
SMALL AGENCY: BEST USE FILM
Music/Sound Design
CHILE
Victor Jara - Somos 5.000
  • Cheil Chile
  • All Access.CL
  • Silver
AUDIO/RADIO: Craft Music/Sound Design
Innovation
CANADA
Have AI Break
  • Courage
  • KitKat
  • Silver
THE FUTURE NOW: BEST USE Innovation
SOCIAL COMMERCE
Yes, Couch!
  • Creative X
  • Facebook, Meta
  • Silver
CREATIVITY IN COMMERCE: BEST USE SOCIAL COMMERCE
Financial Service Provider
Grayscale Rebrand
  • Elephant
  • Grayscale
  • Silver
FINANCIAL: Business to Business Financial Service Provider