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Altered Reality
Very Rare to Very Real
  • Bronze
  • SINGLE PLUS
  • USA
  • McCann Health New Jersey
  • Acquired Thrombotic Thrombocytopenic Purpura (aTTP)
THE FUTURE NOW: BEST USE Altered Reality
  • Bruno Abner - EVP, Chief Creative Officer
  • Katharine Imbro - SVP, Creative Director
  • Fianna Jackameit - VP, Assoc. Creative Director, Copy
  • Christian Gorrie - VP, Assoc. Creative Director, Art
  • Danielle Crockford - Copy Supervisor
  • Elaine Clarkson - Art Supervisor
  • Lisa Dietrich - SVP, Group Director Scientific Strategy
  • Michael Lupinski - Senior Scientific Strategist
  • Andrew Fontana - VP, Director UX
  • Jason Brinkofski - Senior UX Architect
  • Christopher Hefferon - Senior Director, Tech Strategy
  • Rebecca Binder - Head of Production
  • John Santangelo - Senior Producer
  • Bridget Perez - SVP, Group Account Director
  • Joanna Forbes - VP, Group Account Director
  • Ricky Holm - Producer and VR Director of Photography
  • Wes Evans - Creative Director

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ITALY
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USE OF DATA
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Digital/Mobile: Best Use USE OF DATA
Digital/Mobile/Social
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Branded Content/Entertainment: Discipline Digital/Mobile/Social
Collaborations & Partnerships
CHINA
adidas NEO Gymastics x Just Dance
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  • adidas
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SPORTS: Best Use Collaborations & Partnerships
Tiktok
CHINA
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SOCIAL MEDIA & INFLUENCER: Platform Tiktok
Innovation
CHINA
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  • adidas
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Collaborations & Partnerships: Best Use Innovation
Social/Environmental Good: Brand
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THE BLACK SPHERE
  • Tencent Technology (Shenzhen) Co.Ltd
  • Tencent IEG Social Value Exploration Center
  • Finalist
Branded Content/Entertainment: Best Use Social/Environmental Good: Brand
Best Use of Influencer
How to become a Bridgerton
  • the community
  • Tanqueray and Netflix Marketing Partnerships
  • Finalist
SOCIAL MEDIA & INFLUENCER: Best Use Best Use of Influencer
Casting
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  • the community
  • Tanqueray and Netflix Marketing Partnerships
  • Finalist
Branded Content/Entertainment: CRAFT Casting
Sponsorship Integration
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  • the community
  • Tanqueray and Netflix Marketing Partnerships
  • Finalist
Branded Content/Entertainment: Best Use Sponsorship Integration