Innovation
Safe Sketch
- Cheil
- Save the Children
- Finalist
THE FUTURE NOW: BEST USE Innovation
NGO/CHARITY
Safe Sketch
- Cheil
- Save the Children
- Finalist
DIRECT: Products & Services NGO/CHARITY
USE OF DATA
DIGITAL/MOBILE: Best Use USE OF DATA
USE OF AI
BRANDED CONTENT/ENTERTAINMENT: Best Use USE OF AI
Gaming
Toxic Backfire
- Cheil PengTai Beijing / Cheil Hong Kong
- Samsung
- Finalist
THE FUTURE NOW: BEST USE Gaming
Games
Toxic Backfire
- Cheil PengTai Beijing / Cheil Hong Kong
- Samsung
- Finalist
DIGITAL/MOBILE: Best Use Games
Social/Environmental Good: Brand
Toxic Backfire
- Cheil PengTai Beijing / Cheil Hong Kong
- Samsung
- Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Social/Environmental Good: Brand
Digital/Mobile/Social
Toxic Backfire
- Cheil PengTai Beijing / Cheil Hong Kong
- Samsung
- Finalist
BRANDED CONTENT/ENTERTAINMENT: Discipline Digital/Mobile/Social
Sponsorship Integration
BRANDED CONTENT/ENTERTAINMENT: Best Use Sponsorship Integration
RESTAURANTS/FAST FOOD
WHOPPER TATTOO
- Cheil worldwide
- Burger King Whopper
- Finalist
DIRECT: Products & Services RESTAURANTS/FAST FOOD