Winners Gallery

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User-Generated Content
From Fan to Featured
  • Grand , Gold
  • SINGLE
  • USA
  • McCann XBC
  • Mastercard
BRANDED CONTENT/ENTERTAINMENT: Best Use User-Generated Content
  • Lady Gaga - Executive Producer, Morningview
  • Michael Polansky - Executive Producer, Morningview
  • Bobby Campbell - Producer, Morningview
  • Parris Goebel - Choreographer & Producer
  • Javier Campopiano - Global CCO, McCann Worldgroup
  • Jim Curtis - EVP Global ECD, McCann XBC
  • Dan Grech - SVP Group Creative Director, McCann XBC
  • Raja Rajamannar - CMO, Mastercard
  • Rustom Dastoor - EVP, Marketing and Comms, Mastercard
  • Anne Valentzas - SVP, Marketing/Sponsorships, Mastercard
  • Britt Nolan - CCO, NAM, McCann Worldgroup
  • Maru Sokolowski - Global Head of Excellence, McCann
  • Veronica Bertran - President & CCO, McCann XBC
  • Sean Bryan - Chief Creative Officer, McCann XBC
  • Ryan Barrett - VP Creative Director, McCann XBC
  • Reto Oetterli - VP Creative Director, McCann XBC
  • Bec Matlioski - Associate Creative Director, McCann XBC
  • Andrea Raia - Associate Creative Director, McCann XBC
  • Paul Boupha - Associate Creative Director, McCann XBC
  • Stefan Rotaru - Associate Creative Director, McCann XBC
  • Manuel Castillo - Creative Director, McCann XBC
  • Enrique Torguet - Creative Director, McCann XBC
  • Cristian Trujillo - Senior Art Director, McCann XBC
  • Alex Caredes - Managing Director, McCann XBC
  • Amanda Dagger - SVP Executive AD, McCann XBC
  • Jaime Winner - SVP Head of Social Strategy, McCann XBC
  • Daniela Vinick - Account Director, McCann XBC
  • Izzy Calderon - Account Supervisor, McCann XBC
  • Jenny Case - Account Supervisor, McCann XBC
  • Lexi Vogler - AD, Project Management, McCann XBC
  • Grace Jiang - Project Manager, McCann XBC
  • Julia Grasso - AD-Resource/Operations Lead, McCann XBC
  • Regan Mason - Senior Community Lead, McCann XBC
  • Liron Reznik - EVP Head of Strategy, McCann XBC
  • Renata Mittnacht - Strategy Director, McCann XBC
  • Judi Nierman - SVP Executive Producer, McCann XBC
  • Kaiti Furo - Integrated Producer, McCann XBC
  • Hovannes Moussati - VP Director of Business, McCann XBC
  • Jamie Jou - Director of Music/Licensing, McCann XBC
  • Jon Yasgur - EVP, ECD, Brooklyn Brothers
  • Evan Confield - EVP ED, Brooklyn Brother
  • Anastasia Serdukova - ACD, Brooklyn Brothers
  • Aubrey Burrough - Social Strategist, Brooklyn Brothers
  • Eric Gentile - Account Director, Brooklyn Brothers
  • Emily Tully - Project Manager, Brooklyn Brothers
  • Will O’Connor - SVP Communications, Mastercard
  • Mike Morettoni - VP Consumer Marketing, Mastercard
  • Shelby Ladenheim - Director Consumer Marketing, Mastercard
  • Tyler Mason - Manager Consumer Marketing, Mastercard
  • Aimee Atkinson - VP Digital Marketing & Media, Mastercard
  • Ciel VanderVeen - Head of US Social, Mastercard
  • Chanelle Lowe - Manager, Social Media, Mastercard
  • Alyssa Rosenblatt - VP​​ Corporate Comms, Mastercard
  • Margaret Williams - Director, NAM Comms, Mastercard
  • Paul Giordano - Manager, Media Planning, Mastercard
  • Mannie Thompson - Director Strategy, P.com, Mastercard
  • Luis Araujo Zue - VP US Sponsorships, Mastercard
  • Joyce Hui - Director Sponsorships, Mastercard
  • Anna Blanchard - NAM Sponsorships, Mastercard
  • Tara Marston - Director, Brand Partnerships, Mastercard

Explore Other Winners

Social/Environmental Good: Brand
CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Social/Environmental Good: Brand
Digital/Mobile/Social
CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Discipline Digital/Mobile/Social
Sponsorship Integration
SOUTH KOREA
Victory Selfie Shared #withGalaxy
  • Cheil worldwide
  • Samsung Galaxy
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Best Use Sponsorship Integration
RESTAURANTS/FAST FOOD
SOUTH KOREA
WHOPPER TATTOO
  • Cheil worldwide
  • Burger King Whopper
  • Finalist
DIRECT: Products & Services RESTAURANTS/FAST FOOD
Technology
SOUTH KOREA
WHOPPER TATTOO
  • Cheil worldwide
  • Burger King Whopper
  • Finalist
PRINT: BEST USE Technology
Apps
No Flags, Just Wins
  • Code and Theory
  • NFL
  • Finalist
DIGITAL/MOBILE: Best Use Apps
Technology
The New Standard in Data Journalism
  • Code and Theory
  • NBCUniversal
  • Finalist
THE FUTURE NOW: BEST USE Technology
Best Use of Influencer
Frank’s RedHot x Paris Hilton Big Game Glam Up
  • Colle McVoy
  • Frank's RedHot
  • Finalist
SOCIAL MEDIA & INFLUENCER: Best Use Best Use of Influencer
Celebrity/Influencer
Winging It
  • Colle McVoy
  • Perdue
  • Finalist
COLLABORATIONS & PARTNERSHIPS: Best Use Celebrity/Influencer
Healthcare
TURKEY
The Breast Exam Issue
  • Concept
  • Allianz
  • Finalist
ACTIVATION & ENGAGEMENT: Product & Services Healthcare