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PACKAGING
The Harbin Sit Pack
  • Bronze
  • SINGLE
  • CHINA
  • BBDO China Co., Limited Shanghai Branch
  • Anheuser-Busch Inbev (China) Sales Company Limited -Harbin Brand
DESIGN: Brand Design PACKAGING
  • Arthur Tsang - Chief Creative Officer, BBDO Greater China
  • Elvis Li - General Manager
  • Cesar Farah - Creative Director
  • Song Wu - Creative Director
  • Zoe Zhao - Senior Art Director
  • Harry Chen - Group Planning Director
  • Shin Shen - Senior Planner
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SOCIAL MEDIA & INFLUENCER: Best Use Small Budget/Big Idea
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RETAIL STORES & E-COMMERCE
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PUBLIC RELATIONS STRATEGY
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GUERRILLA
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ADVERTISING MARKETING EFFECTIVENESS: BEST USE GUERRILLA