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IN-STORE EXPERIENCE / CUSTOMER RETAIL
The Harbin Back Rack Hack
  • Finalist
  • SINGLE
  • CHINA
  • BBDO China Co., Limited Shanghai Branch
  • Harbin Beer
CREATIVITY IN COMMERCE: BEST USE IN-STORE EXPERIENCE / CUSTOMER RETAIL
  • Jan Hendrik Ott - Executive Creative Director
  • Lock Sin Chong - Executive Creative Director
  • Arthur Tsang - Chief Creative Officer
  • Chris Willo - Senior Creative Director
  • Yuanyuan Ma - Group Head
  • Tia Fang - Art Director
  • Shin Shen - Planning Manager
  • Beck You - CEO
  • Elvis Li - General Manager
  • Ody Zhu - Account Director
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Audience Connection
 AUSTRALIA
McDonalds X Squid Game: Dare To Play
  • Akcelo
  • McDonalds Australia
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Audience Connection
Gaming
 SWEDEN
Mission Talita
  • Åkestam Holst NoA
  • Talita
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Best Use Gaming
Small Budget/Big Idea
 SWEDEN
Sleepfluencers
  • Åkestam Holst NoA
  • IKEA
  • Finalist
ACTIVATION & ENGAGEMENT: Best Use Small Budget/Big Idea
Small Budget/Big Idea
 SWEDEN
Sleepfluencers
  • Åkestam Holst NoA
  • IKEA
  • Finalist
DIRECT: Best Use Small Budget/Big Idea
Social/Environmental Good: Brand
 UNITED KINGDOM
Al Jazeera
  • AKQA
  • Al Jazeera
  • Finalist
ACTIVATION & ENGAGEMENT: Best Use Social/Environmental Good: Brand
Human Rights
 UNITED KINGDOM
Al Jazeera
  • AKQA
  • Al Jazeera
  • Finalist
PURPOSE: PURPOSE Human Rights
Made for Online
 USA
5-Star Theater with Adam Driver
  • Amazon
  • Amazon
  • Finalist
FILM: Best Use Made for Online
HUMOR
 USA
5-Star Theater with Adam Driver
  • Amazon
  • Amazon
  • Finalist
SOCIAL MEDIA & INFLUENCER: Best Use HUMOR
Healthcare
 USA
Healthcare Just Got Less Painful
  • Amazon
  • Amazon Health Services
  • Finalist
FILM: Products & Services Healthcare
Healthcare
 USA
Healthcare Just Got Less Painful
  • Amazon
  • Amazon Health Services
  • Finalist
DIRECT: Products & Services Healthcare