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IN-STORE EXPERIENCE / CUSTOMER RETAIL
The Harbin Back Rack Hack
  • Finalist
  • SINGLE
  • CHINA
  • BBDO China Co., Limited Shanghai Branch
  • Harbin Beer
CREATIVITY IN COMMERCE: BEST USE IN-STORE EXPERIENCE / CUSTOMER RETAIL
  • Jan Hendrik Ott - Executive Creative Director
  • Lock Sin Chong - Executive Creative Director
  • Arthur Tsang - Chief Creative Officer
  • Chris Willo - Senior Creative Director
  • Yuanyuan Ma - Group Head
  • Tia Fang - Art Director
  • Shin Shen - Planning Manager
  • Beck You - CEO
  • Elvis Li - General Manager
  • Ody Zhu - Account Director
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ENTERTAINMENT/MEDIA
 JAPAN
PRIDE CODE
  • TBWA HAKUHODO
  • Spotify Japan
  • Finalist
DESIGN: PRODUCT & SERVICES ENTERTAINMENT/MEDIA
ENTERTAINMENT/MEDIA
 JAPAN
PRIDE CODE
  • TBWA HAKUHODO
  • Spotify Japan
  • Finalist
OUTDOOR: Products & Services ENTERTAINMENT/MEDIA
Cross-Platform
 JAPAN
PRIDE CODE
  • TBWA HAKUHODO
  • Spotify Japan
  • Finalist
OUTDOOR: Best Use Cross-Platform
Creative Use of Medium
 JAPAN
PRIDE CODE
  • TBWA HAKUHODO
  • Spotify Japan
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Creative Use of Medium
Digital/Mobile
 JAPAN
PRIDE CODE
  • TBWA HAKUHODO
  • Spotify Japan
  • Finalist
DESIGN: BEST USE Digital/Mobile
ENTERTAINMENT/MEDIA
 JAPAN
TRUE BLUE TEXTILE PROJECT
  • TBWA HAKUHODO
  • FOREARTH
  • Finalist
OUTDOOR: Products & Services ENTERTAINMENT/MEDIA
Newspaper/Magazine
 BRAZIL
FIRE PRINTS
  • Tech and Soul, São Paulo
  • UNQUIET
  • Finalist
PRINT: BEST USE Newspaper/Magazine
HUMOR
 GERMANY
Volkswagen – Marry Me
  • Tempomedia Filmproduktion & RadicalMedia
  • Volkswagen
  • Finalist
FILM: Best Use HUMOR
Copywriting
 USA
Safe Travels
  • The City College of New York
  • Xbox
  • Finalist
STUDENT: Craft - Other than Film or Video Copywriting
Graphic Design
 USA
Safe Travels
  • The City College of New York
  • Xbox
  • Finalist
STUDENT: Craft - Other than Film or Video Graphic Design