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IN-STORE EXPERIENCE / CUSTOMER RETAIL
The Harbin Back Rack Hack
  • Finalist
  • SINGLE
  • CHINA
  • BBDO China Co., Limited Shanghai Branch
  • Harbin Beer
CREATIVITY IN COMMERCE: BEST USE IN-STORE EXPERIENCE / CUSTOMER RETAIL
  • Jan Hendrik Ott - Executive Creative Director
  • Lock Sin Chong - Executive Creative Director
  • Arthur Tsang - Chief Creative Officer
  • Chris Willo - Senior Creative Director
  • Yuanyuan Ma - Group Head
  • Tia Fang - Art Director
  • Shin Shen - Planning Manager
  • Beck You - CEO
  • Elvis Li - General Manager
  • Ody Zhu - Account Director
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FILM: Products & Services Durable Goods
Small Budget/Big Idea
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FILM: Best Use Small Budget/Big Idea
Best Use of Influencer
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The Best Endorser
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  • Lagundex Cough Medicine
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SOCIAL MEDIA & INFLUENCER: Best Use Best Use of Influencer
VR/AR
 GERMANY
"Miniatur Warmland"
  • Grabarz & Partner Werbeagentur GmbH
  • Telekom
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Best Use VR/AR
VR/AR
 GERMANY
"Miniatur Warmland"
  • Grabarz & Partner Werbeagentur GmbH
  • Telekom
  • Finalist
DIGITAL/MOBILE: Best Use VR/AR
Outdoor
 GERMANY
"Miniatur Warmland"
  • Grabarz & Partner Werbeagentur GmbH
  • Telekom
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Discipline Outdoor
Non-Durable Household Goods
 USA
Potty-tunities
  • Grey
  • Angel Soft
  • Finalist
PUBLIC RELATIONS: Products & Services Non-Durable Household Goods
Use of Broadcast/Streaming
 USA
Potty-tunities
  • Grey
  • Angel Soft
  • Finalist
DIRECT: Best Use Use of Broadcast/Streaming
Positive World Impact
 SOUTH KOREA
Make the Light Right
  • Hankuk university of foreign studies
  • WWF, UNESCO
  • Finalist
STUDENT: Medium Positive World Impact