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IN-STORE EXPERIENCE / CUSTOMER RETAIL
The Harbin Back Rack Hack
  • Finalist
  • SINGLE
  • CHINA
  • BBDO China Co., Limited Shanghai Branch
  • Harbin Beer
CREATIVITY IN COMMERCE: BEST USE IN-STORE EXPERIENCE / CUSTOMER RETAIL
  • Jan Hendrik Ott - Executive Creative Director
  • Lock Sin Chong - Executive Creative Director
  • Arthur Tsang - Chief Creative Officer
  • Chris Willo - Senior Creative Director
  • Yuanyuan Ma - Group Head
  • Tia Fang - Art Director
  • Shin Shen - Planning Manager
  • Beck You - CEO
  • Elvis Li - General Manager
  • Ody Zhu - Account Director
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Mobile
 USA
PRESERVED PROMOS
  • VML
  • ZIPLOC
  • Finalist
ACTIVATION & ENGAGEMENT: Best Use Mobile
Audience Connection
 USA
PRESERVED PROMOS
  • VML
  • ZIPLOC
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Audience Connection
Travel/Leisure
 USA
Tennessee Sound Sites
  • VML
  • Tennessee Dept of Tourist Development
  • Finalist
DIRECT: Products & Services Travel/Leisure
Art Direction
 USA
Thanks for Coke-Creating
  • VML
  • Coca-Cola
  • Finalist
OUTDOOR: Craft Art Direction
ART DIRECTION
 USA
Thanks for Coke-Creating
  • VML
  • Coca-Cola
  • Finalist
PRINT: CRAFT ART DIRECTION
Ambient
 USA
Thanks for Coke-Creating
  • VML
  • Coca-Cola
  • Finalist
DIRECT: Best Use Ambient
Art Direction
 USA
Thanks for Coke-Creating
  • VML
  • Coca-Cola
  • Finalist
DIRECT: Craft Art Direction
Audience Connection
 USA
Thanks for Coke-Creating
  • VML
  • Coca-Cola
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Audience Connection
Murals
 USA
Thanks for Coke-Creating
  • VML
  • Coca-Cola
  • Finalist
OUTDOOR: Best Use Murals
USE OF DATA
 USA
Wendy's Frosty Fix
  • VML
  • Wendy's (The Wendy's Company)
  • Finalist
DIGITAL/MOBILE: Best Use USE OF DATA