Winners Gallery

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Gaming
Ghost Skins
  • Finalist
  • SINGLE
  • CHINA
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
BRANDED CONTENT/ENTERTAINMENT: Best Use Gaming
  • Paul Chan - Chief Creative Officer
  • Paul Chan - Copywriter
  • Kimmy Liu - Executive Creative Director
  • Kimmy Liu - Art Director
  • Lili Jiang - Executive Creative Director
  • Lili Jiang - Copywriter
  • Timothy Tian - Creative Director
  • Timothy Tian - Art Director
  • Nuno Zhang - Creative Director
  • Leslie Liu - Associate Creative Director
  • Qian Chen - Creative Director
  • Tung Hei Lui - Associate Creative Director
  • Ivan Au - Creative Director
  • Guolin Lu - Senior Art Director
  • Zhongjian An - Senior Art Director
  • Judy Fang - Associate Creative Director
  • Xiaolong Yin - Designer
  • Ember Zhang - Designer
  • Claude Zhang - Art Director
  • Alex Liu - Art Director
  • SONG YILING - Art Director
  • Larry Sun - Cheil PengTai MD
  • Peng Cui - Game BD Manager

Explore Other Winners

Devices/Wearables
GERMANY
Galaxy Time
  • Leo Burnett Germany
  • Samsung
  • Gold
DIGITAL/MOBILE: Best Use Devices/Wearables
Social/Environmental Good: NGO/PSA
TAIWAN
Hear My Last Wish
  • Leo Burnett Taiwan
  • Taiwan Organ Sharing Registry & Patient Autonomy Promotion Center
  • Gold
DIRECT: Best Use Social/Environmental Good: NGO/PSA
Social/Environmental Good: Brand
FRANCE
WoMen's football
  • Marcel
  • Orange
  • Gold
FILM: Best Use Social/Environmental Good: Brand
Film - TV/Cinema
Translators
  • McCann Detroit
  • U.S. Bank
  • Gold
FINANCIAL: Use of Discipline/Medium Film - TV/Cinema
Media/Entertainment/Events
UNITED KINGDOM
THE EVERYDAY TACTICIAN
  • McCann London
  • XBOX
  • Gold
BRANDED CONTENT/ENTERTAINMENT: Product & Services Media/Entertainment/Events
Media/Entertainment/Events
UNITED KINGDOM
THE EVERYDAY TACTICIAN
  • McCann London
  • XBOX
  • Gold
ACTIVATION & ENGAGEMENT: Product & Services Media/Entertainment/Events
Community Building
USA
ADLaM: An Alphabet to Preserve a Culture
  • McCann New York
  • Microsoft
  • Gold
ACTIVATION & ENGAGEMENT: Best Use Community Building
Social/Environmental Good: Brand
USA
ADLaM: An Alphabet to Preserve a Culture
  • McCann New York
  • Microsoft
  • Gold
DIRECT: Best Use Social/Environmental Good: Brand
Film - Online
ARGENTINA
Hotel La Argentina
  • Mercado McCann
  • TyC Sports
  • Gold
BRANDED CONTENT/ENTERTAINMENT: Discipline Film - Online
Community Building
ARGENTINA
Hotel La Argentina
  • Mercado McCann
  • TyC Sports
  • Gold
ACTIVATION & ENGAGEMENT: Best Use Community Building